A new study by the Online Publishers Association found that 12% of the U.S. internet population (ages 8-64) owns or uses a tablet, and that number is expected to jump to 23% by early next year — incredible growth for such an emerging device.
Mobile applications are commanding more attention on smartphones than the web, highlighting the need for strong app stores on handset platforms. For the first time since Flurry, a mobile analytics firm, has been reporting engagement time of apps and web on smartphones, software is used on average for 81 minutes per day vs 74 minutes of web use. Just a year ago, mobile web use outnumbered time spent on apps with 64 minutes as compared to 43 minutes.
Trends are ever subject to change, but this one indicates that we’ll be waiting longer for HTML 5 web apps to unify the world of mobile devices. HTML 5 and the mobile web are supposed to be the great unifier across platforms, but we might not need such a solution.
It must have sounded like a great idea to someone at News Corp (NSDQ: NWS) at the time: “Hey, I know how we can sell more subscriptions through the New York Post iPad App! Let’s block access through iPad Safari and make them go to the app instead.” What they should have heard: “Hey, let’s make our editorial content as inaccessible and irrelevant as possible and send iPad users to other options. Oh, and at the same time, let’s take three giant steps back.”
Inside Network founder Justin Smith spoke with Bloomberg TV’s Emily Chang yesterday on the expected launch of Facebook’s iPad app. The 3-minute interview also covers Facebook’s plans for monetizing on mobile platforms, Project Spartan, and the company’s traffic growth prospects in maturing markets.
Facebook had its application for the iPhone ready right when the Apple App Store opened in July 2008. But more than a year after the iPad went on sale, there is still no official Facebook app for it.
That is about to change. People briefed on Facebook’s plans say that in coming weeks the company plans to introduce a free iPad application that has been carefully designed and optimized for the tablet.
Facebook is about to launch a mobile platform aimed squarely at working on the iPhone (and iPad). But it won’t be distributed through the App Store as a native application, it will be entirely HTML5-based and work in Safari. Why? Because it’s the one area of the device that Facebook will be able to control (or mostly control).
Android will also clearly be a part of this new platform. But we’re told that the initial target is definitely mobile Safari on iOS
In a study of 500 of some of the top sites on the Internet, mobile performance consultants Blaze found less than half of the top destinations in the United States were optimized for smartphones.
Of the Alexa 500 top sites in the U.S., 40% were optimized for smartphones (42% iOS, 38% Android). Yet when it comes to Android, those 200 sites overwhelmingly returned the same page to both a smartphone and a tablet, meaning that developers have not rendered Android specific versions of their sites for Android tablets.
Site editor and chief analyst Patrick Smith gives his personal preview to Mobile Media Strategies 2011. 1. Apps are not a passing trend 2. Getting the media mix right is crucial 3. Print isn’t dead, but it is shrinking 4. The mobile web will fuel a new generation of mobile consumers 5. Keep taking the tablets
Interesting news on the Apple/news-biz front: Apple appears to have backed away from its requirement that subscriptions to content (such as a newspaper or magazine) be offered at the same price as in-app purchases as when they’re offered externally.
In fact, Apple seems to have ended the requirement that such subscriptions be offered as in-app purchases at all. Kudos to MacRumors for spotting the change.
We have not yet seen how people are really going use the iPad. People haven't changed yet. The iPad is not sufficiently connected yet. The App developers have not yet matured. The business side of iPad use has not even started yet.
None of the studies out there tells the true story. They tell the story of how people use the iPad *before the shift*.
It's not often that we get the opportunity to mention the Financial Times and Playboy Magazine in the same sentence, but the two publications do have at least one thing in common: App Store aversion. Today, the FT launched a new, entirely web-based app, designed to circumvent iTunes (and Apple's 30 percent revenue cut) altogether.
The paper says its single, cross-platform app will allow it to issue updates with more frequency, while reaching an audience that extends far beyond the iOS realm. Though the subscription service is only available for iPhone and iPad users at the moment, versions catered for Galaxy Tab, Xoom and PlayBook users are coming soon.
The new Windows 8 for tablets is a failure, Jason Snell says, because Microsoft simply can't let go of the past and embrace its intriguing future. The problem with the announcement is that Microsoft has failed to commit to the tablet as a unique type of device. The company that spent a decade trying to push Windows tablets on a market that just didn’t want them is still convinced that it’s a selling point that Windows 8 tablets will run Microsoft Excel for Windows and if you hook up a keyboard and mouse to them, you can get an arrow cursor and click to your heart’s content. Imagine if Apple had done that with the iPad.
The tablet parade is kicking into high gear as HP’s TouchPad becomes available for sale July 1. HP joins RIM, Motorola, Samsung and a bevy of others in a long line of companies trying to compete with Apple’s iPad. What’s the master plan for these rivals: Juice enterprise sales.
The enterprise tablet market has its own quirks that can open doors—and maybe market share—for challengers. Simply put, the enterprise isn’t going to sweat pricing differences as much. Why? There’s volume discounting and bundles.
In corporations, the tablet game is more about RIM vs. HP, Samsung vs. Motorola and Dell working the verticals.
For the first time, the numbers of minutes spent each day using mobile apps has surpassed the number of minutes spent surfing the Web, both on the desktop and mobile devices.
People are spending more time each day using mobile apps than browsing the Web, according to a new report from research firm Flurry. Looking at data compiled over the past year, Flurry discovered that the average user spends about 81 minutes a day using mobile apps, compared with 74 minutes spent surfing the Web both on PCs and mobile devices.
It's the stupid trend du jour. Everyone thinks that everyone reading on the iPad wants Flipboard. If I wanted it, I would read the web using Flipboard.
The thing is this -- the iPad has a perfectly functional web browser. It isn't a "mobile" web browser. It has a full-size screen. It doesn't need any accomodations to be readable, it is readable as-is.
The "App Model" used today effectively negates the whole benefit that was intended to be the platform agnostic application that was delivered and run via the web. These app stores make it easier for developers to get their applications and creations in front of the consumer. However, as you have large platforms dominating the space and numerous 'app' markets opening in various forms for all of the platforms, this creates the situation where once again the consumer must choose a platform and purchase applications developed for that specific operating system. Applications should work regardless of your operating system platform.
Mobile social networking, or mocial, is when you use your phone to access Twitter, Facebook, Foursquare or any other social networking site. People have been doing it for a couple of years, but now that smartphones and social media apps are so prevalent, it’s become one of the most popular categories in mobile usage.
Media consumption whether that be books, magazines and video are all in a state of rapid change as mobile devices such as the iPad push industries to the edge that have been in existence for hundreds of years (like the publishing industry).
A survey by seven.co.uk announces some rather rather revealing stats on how the iPad.. which is the fastest selling technology hardware device in history with 15 million sold in 11 months, is impacting our media consumption habits both online and offline. The iPad buyers are not exclusively early adopters as is often assumed, as 63% describe themselves as people who normally wait for a gadget to become established before they buy it.
Publishers of magazines and newspapers are investing millions in tablet-based editions and online paywalls in the hopes that digital subscriptions will offset the steady erosion they’ve been seeing in circulation revenues. The magazine publishers are right, but the newspaper publishers are not, according to a PricewaterhouseCoopers, which just released its annual global entertainment and media outlook.
Microsoft is reportedly considering selling a Microsoft-branded tablet running Windows 8, in a move to challenge Apple's iPad and the growing field of tablets using Google's Android operating system.
The move would be a bit out of step for Microsoft, which builds operating systems but not PCs. But Microsoft has taken the "own-brand" route before with the hugely successful Xbox video game systems, as well as the unpopular Zune mp3 players and Kin smartphones.
Just as Steve Jobs was wowing the Apple WWDC with next-gen iOS plans and Newsstand auto-updating of news subscriptions, the Financial Times was declaring its independence from Apple.
The business benefits of web apps for the FT, and all other publishers, is already clear. Web apps, available through a browser — an open platform, after all — enable the publisher to maintain control and independence. The FT can charge what it wants for its web apps, and for all-access (including print) subscriptions, and keep all the money, not having to share 30% of it with Apple or anyone else. It can use its own much-invested-in e-commerce and customer management systems, gathering whatever data it wants from customers, not having to argue with Apple or others about it.
It sounds like a dream come true: cut costs and maintain control of the business. The risk: What will the FT — which won’t be selling digital subscriptions through Apple’s stores — miss out on?
As Alaska Airlines becomes the first airline to ditch traditional flight manuals in favor of the Apple iPad, the Federal Aviation Administration is revising its rules to account for the rising popularity of tablets. The agency, like the airlines, is catching up with the times to establish guidelines for the use and certification of the devices in cockpits.
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