Will TV-Commerce Be the Next Big Thing? Fox Business And there were three trends that that I see on the first one that is what I would refer to -- e-commerce I refer -- -- TV -- Number two is personalization.
Growing connected TV ecosystem offering expanding advertising ...Rapid tv newsResearch from digital brand advertising software and services provider YuMe has revealed a steady uptake of connected TV with growing monetisation opportunities.
Indiantelevision.comNearly 600 mn TV connections to Internet by 2017: StudyIndiantelevision.comPublished by Digital TV Research, these findings are part of the just-released Connected TV Forecasts report, which covers 40 countries.
Bon le e-commerce, ça va, on maîtrise, le m-commerce (sur mobile) aussi, le f-commerce (sur Facebook) ce n’est pas très grave de ne pas le connaitre vu son succès… Mais le t-commerce, c’est quoi ? Tout simplement du e-commerce sur la télé.
Gimme ad-supported smart TVbrand-e.bizconnected-tv Viewers of short-form content and streaming TV shows on connected TV have a significant preference for advertising-supported models over subscription or pay-per-view, and audiences see ad-supported...
"In the next five years, experts predict these television-driven purchases--also known as t-commerce--could completely reverse the decline in TV marketing spend, driven largely by the consumer goods and retailing industries. "
"Highlights of the study include:
68% of respondents were interested or very interested in using their TV to shop.82% would be interested in purchasing products seen in or tied to their favorite shows. When asked what types of programming they would be most likely to shop from, comedies and dramas were tied for the most interest followed by sports and movies.76% would also be interested in purchasing products or services directly from the commercial they’re watching. Of those, apparel and entertainment products demonstrated the highest interest followed by food, beauty, health/wellness, travel and autos.In addition to completing purchases, 30% of respondents would be interested in saving products to a wish list, 25% would be interested in “liking” products on Facebook and 17% would be willing to participate in a game for product discounts and promotions."
MediaTel NewslineStudy reveals that Connected TVs are ready for prime timeMediaTel NewslineConnected TV platforms (including both Smart TVs and connected Blu-ray players) are having a profound impact on the way consumers perceive and interact with...
"Le colloque Etienne THIL réunit tous les ans les professionnels et les universitaires autour du thème du commerce et de la distribution, rendant hommage à l’œuvre de ce praticien et théoricien de la révolution du commerce moderne.
Créé en 1998 par l’Association "Rencontres Etienne Thil – Université – Commerce", le colloque met l’accent sur la transdisciplinarité et l’échange entre le monde de l’entreprise et le monde académique.
Depuis l’origine, il est par excellence le forum annuel de tous ceux qui sont concernés par l’étude et les mutations du commerce, tant pour le management et le marketing des entreprises, que pour les dimensions historiques, économiques, sociologiques et juridiques d’une fonction centrale de la vie économique et sociale."
"Les applications marchandes de TV connectée incorporant une transaction ne sont pas encore légion. Se multiplient toutefois les expérimentations et les prototypes rapprochant les téléspectateurs de l'acte d'achat."
En s’appuyant sur la TV connectée et la technologie de la Kinect de Microsoft, Tesco prépare un magasin en 3D dans lequel le consommateur pourra déambuler dans le magasin à partir de chez lui et se saisir virtuellement des produits.
"There’s a battle going on in households up and down the country. Just which device is going to become pre-eminent in ecommerce?
Although PCs and laptops still lead the field, their position has been threatened by first the smartphone, and now the tablet – which despite relatively modest levels of penetration is punching way above its weight.
But there’s another protagonist in this conflict, and one that’s only just beginning to flex its muscles – connected TV."
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