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New T-commerce Report from Delivery Agent Shows that Consumers Are Ready to Make Purchases Directly Through the Television

New T-commerce Report from Delivery Agent Shows that Consumers Are Ready to Make Purchases Directly Through the Television | T commerce | Scoop.it
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Will TV-Commerce Be the Next Big Thing?

Will TV-Commerce Be the Next Big Thing? | T commerce | Scoop.it
Will TV-Commerce Be the Next Big Thing? Fox Business And there were three trends that that I see on the first one that is what I would refer to -- e-commerce I refer -- -- TV -- Number two is personalization.
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Growing connected TV ecosystem offering expanding advertising ... - Rapid tv news

Growing connected TV ecosystem offering expanding advertising ...Rapid tv newsResearch from digital brand advertising software and services provider YuMe has revealed a steady uptake of connected TV with growing monetisation opportunities.
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Le futur de la révolution du retail est le T-commerce

Le futur de la révolution du retail est le T-commerce | T commerce | Scoop.it
Les habitudes d’achat des consommateurs ne font qu’évoluer.
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Le futur de la révolution du retail est télévisé | Retail Intelligence

Le futur de la révolution du retail est télévisé | Retail Intelligence | T commerce | Scoop.it
Les habitudes d’achats des consommateurs ne font qu’évoluer.
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Nearly 600 mn TV connections to Internet by 2017: Study - Indiantelevision.com

Nearly 600 mn TV connections to Internet by 2017: Study - Indiantelevision.com | T commerce | Scoop.it
Indiantelevision.comNearly 600 mn TV connections to Internet by 2017: StudyIndiantelevision.comPublished by Digital TV Research, these findings are part of the just-released Connected TV Forecasts report, which covers 40 countries.
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Digital Retail : Le T-commerce, énième gadget ou future révolution du retail ?

Bon le e-commerce, ça va, on maîtrise, le m-commerce (sur mobile) aussi, le f-commerce (sur Facebook) ce n’est pas très grave de ne pas le connaitre vu son succès… Mais le t-commerce, c’est quoi ? Tout simplement du e-commerce sur la télé.
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T-commerce: les acteurs se mettent en place

T-commerce: les acteurs se mettent en place | T commerce | Scoop.it
Google, Ikéa, Tivo... Le commerce via téléviseur connecté a attiré l'attention de grands groupes. Reste à savoir si les marques se prêteront au jeu.
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Digital Retail : Le T-commerce, énième gadget ou future révolution du retail ?

Digital Retail : Le T-commerce, énième gadget ou future révolution du retail ? | T commerce | Scoop.it
Les entreprises :
Le T-commerce, énième gadget ou future révolution ?
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Gimme ad-supported smart TV - brand-e.biz

Gimme ad-supported smart TV - brand-e.biz | T commerce | Scoop.it
Gimme ad-supported smart TVbrand-e.bizconnected-tv Viewers of short-form content and streaming TV shows on connected TV have a significant preference for advertising-supported models over subscription or pay-per-view, and audiences see ad-supported...
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The Race For The Second Screen: 5 Apps That Are Shaping Social TV

The Race For The Second Screen: 5 Apps That Are Shaping Social TV | T commerce | Scoop.it
It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before.
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T-commerce : H&M lancera un spot interactif pour les smart TV au Super Bowl 2014

T-commerce : H&M lancera un spot interactif pour les smart TV au Super Bowl 2014 | T commerce | Scoop.it
LE CONCEPT H&M profite du Super Bowl 2014 pour lancer une première mondiale : le t-commerce. L’entreprise suédoise de prêt-à-porter va diffuser un
Stéphanie Hérault's insight:

"Les téléspectateurs équipés de smart TV pourront utiliser leurs télécommandes pour acheter en direct les sous-vêtements si fièrement exhibés par David Beckham à l’écran."

 
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Stéphanie Hérault's curator insight, January 10, 2014 11:27 PM

"Les téléspectateurs équipés de smart TV pourront utiliser leurs télécommandes pour acheter en direct les sous-vêtements si fièrement exhibés par David Beckham à l’écran."

 
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E-Commerce Suits Television To A 'T'

E-Commerce Suits Television To A 'T' | T commerce | Scoop.it
RT @CMO_com: T-commerce could change the paradigm of #TV #advertising. http://t.co/yWVpsd17GW #tcommerce
Stéphanie Hérault's insight:

"In the next five years, experts predict these television-driven purchases--also known as t-commerce--could completely reverse the decline in TV marketing spend, driven largely by the consumer goods and retailing industries. "

 

"Highlights of the study include:

68% of respondents were interested or very interested in using their TV to shop.82% would be interested in purchasing products seen in or tied to their favorite shows. When asked what types of programming they would be most likely to shop from, comedies and dramas were tied for the most interest followed by sports and movies.76% would also be interested in purchasing products or services directly from the commercial they’re watching. Of those, apparel and entertainment products demonstrated the highest interest followed by food, beauty, health/wellness, travel and autos.In addition to completing purchases, 30% of respondents would be interested in saving products to a wish list, 25% would be interested in “liking” products on Facebook and 17% would be willing to participate in a game for product discounts and promotions."
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American Express Pushes E-Commerce to TV Commerce

American Express Pushes E-Commerce to TV Commerce | T commerce | Scoop.it
marketers have long dreamed of viewers who could "buy rachel green's sweater," a nod to jennifer aniston's character on "friends." american express aims to make that a reality.
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Study reveals that Connected TVs are ready for prime time

Study reveals that Connected TVs are ready for prime time | T commerce | Scoop.it
MediaTel NewslineStudy reveals that Connected TVs are ready for prime timeMediaTel NewslineConnected TV platforms (including both Smart TVs and connected Blu-ray players) are having a profound impact on the way consumers perceive and interact with...
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Programme du 15ème Colloque Etienne THIL 29 & 30 novembre 2012

Programme du 15ème Colloque Etienne THIL 29 & 30 novembre 2012 | T commerce | Scoop.it

"Le colloque Etienne THIL réunit tous les ans les professionnels et les universitaires autour du thème du commerce et de la distribution, rendant hommage à l’œuvre de ce praticien et théoricien de la révolution du commerce moderne.


Créé en 1998 par l’Association "Rencontres Etienne Thil – Université – Commerce", le colloque met l’accent sur la transdisciplinarité et l’échange entre le monde de l’entreprise et le monde académique.

Depuis l’origine, il est par excellence le forum annuel de tous ceux qui sont concernés par l’étude et les mutations du commerce, tant pour le management et le marketing des entreprises, que pour les dimensions historiques, économiques, sociologiques et juridiques d’une fonction centrale de la vie économique et sociale."

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TV connectée: marketing et social plein écran

TV connectée: marketing et social plein écran | T commerce | Scoop.it
Non le web n'a pas tué la Télévision il est même en train de la ressusciter !
C'est un nouvel élan que pourrait bien connaître la télévision dans les prochains mois. Ce sera bientôt fini le temps ...
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Quand l'e-commerce s'approprie la TV connectée

Quand l'e-commerce s'approprie la TV connectée | T commerce | Scoop.it

"Les applications marchandes de TV connectée incorporant une transaction ne sont pas encore légion. Se multiplient toutefois les expérimentations et les prototypes rapprochant les téléspectateurs de l'acte d'achat."

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Influencia - Media - Target, Ikea and co : le T-commerce bientôt chez nous !

Influencia - Media - Target, Ikea and co : le T-commerce bientôt chez nous ! | T commerce | Scoop.it
Entre Hollywood et le contenu de marque, le flirt devient idylle sur l’autel du commerce naissant par télévision.
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eBay Does tCommerce

eBay Does tCommerce | T commerce | Scoop.it
Many companies are exploring the convergence of television, computers and the Internet, and eBay and its online payments unit PayPal are among them.
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Vidéo : découvrez l’incroyable magasin de e-commerce en 3 D que prépare Tesco

Vidéo : découvrez l’incroyable magasin de e-commerce en 3 D que prépare Tesco | T commerce | Scoop.it
En s’appuyant sur la TV connectée et la technologie de la Kinect de Microsoft, Tesco prépare un magasin en 3D dans lequel le consommateur pourra déambuler dans le magasin à partir de chez lui et se saisir virtuellement des produits.
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Is Connected TV the Future of eCommerce?

Is Connected TV the Future of eCommerce? | T commerce | Scoop.it

"There’s a battle going on in households up and down the country. Just which device is going to become pre-eminent in ecommerce?

Although PCs and laptops still lead the field, their position has been threatened by first the smartphone, and now the tablet – which despite relatively modest levels of penetration is punching way above its weight.

But there’s another protagonist in this conflict, and one that’s only just beginning to flex its muscles – connected TV."

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