The power of words
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12 Writing Exercises That Will Transform Your Copy Today ...

12 Writing Exercises That Will Transform Your Copy Today ... | The power of words | Scoop.it
Demian Farnworth provides 12 exercises that help you flesh out and sharpen the overriding need your copy must focus on -- without repeating yourself.

Via Deanna Mascle
Lesley Hussell's insight:

Here is a simple, orderly process to get you thinking like your customer and writing persuasive copy that shows how they need your product/service. Good for websites, brochures or sales letters.

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Rescooped by Lesley Hussell from Bibliobibuli
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Grayling's book ban: Prisoners should be encouraged to read more, not less

Grayling's book ban: Prisoners should be encouraged to read more, not less | The power of words | Scoop.it
Has the Ministry of Justice lost all sense of proportion, if not humanity? It is difficult to conclude anything else from the decision to put a blanket ban on friends and families sending so-called “small items” to prisoners. That such an embargo might apply to personal items such as birthday cards or underwear would be troubling enough, in the context of a penal system supposedly focused on rehabilitation of criminals rather than dehumanising treatment to push them further still from social norms. That it also applies to books is beyond belief.

Via Sharon Bakar
Lesley Hussell's insight:

Will the next step be banning imagination?

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Sharon Bakar's curator insight, March 25, 2014 11:37 PM

British prisoners may not be allowed to receive gifts of books.  This is ridiculous because reading always changes us for the better.

Rescooped by Lesley Hussell from The Funnily Enough
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Why Does "Will Not" Become "Won't"?

Why Does "Will Not" Become "Won't"? | The power of words | Scoop.it

Most contractions in English are pretty straightforward. Put it together, and shorten it up. What could be easier? But that isn't the case for "will not" which becomes "won't" instead of "willn't."


Via mooderino
Lesley Hussell's insight:

An interesting look at a word we use every day without thinking about it. Which just proves that the more you think about the words you use, the richer the possibilities!

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Rescooped by Lesley Hussell from The Funnily Enough
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A Diet Program—for Your Writing!

A Diet Program—for Your Writing! | The power of words | Scoop.it

Have you ever struggled to read writing that felt heavy for no reason? Or thought something you wrote sounded ponderous but weren’t sure why? You want the essence of your writing to come through, but needless words and phrases can get in the way and weigh down your prose. Solution: put your writing on a five-step diet.


Via mooderino
Lesley Hussell's insight:

This advice for novelists works brilliantly when you're writing for business, too. Trim your website copy, brochures and proposals to spare your readers fluff and repetition. Skinny writing helps to turn your readers into customers.

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Lesley Hussell's curator insight, February 17, 2014 4:06 AM

This advice for novelists works brilliantly when you're writing for business, too. Trim your website copy, brochures and proposals to spare your readers fluff and repetition. Skinny writing will help turn those readers into customers.

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12 Writing Exercises That Will Transform Your Copy Today ...

12 Writing Exercises That Will Transform Your Copy Today ... | The power of words | Scoop.it
Demian Farnworth provides 12 exercises that help you flesh out and sharpen the overriding need your copy must focus on -- without repeating yourself.

Via Deanna Mascle
Lesley Hussell's insight:

Here is a simple, orderly process to get you thinking like your customer and writing persuasive copy that shows how they need your product/service. Good for websites, brochures or sales letters.

more...
No comment yet.
Rescooped by Lesley Hussell from TeachingEnglish
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10 Shakespeare Quotes that you can use in Modern English.

10 Shakespeare Quotes that you can use in Modern English. | The power of words | Scoop.it
The English Language owes a huge debt of gratitude to William Shakespeare. Not only did he give us some of the world's most memorable plays that have stood the test of time, he also enriched our la...

Via TeachingEnglish
Lesley Hussell's insight:

My favourite author – a sensational wordsmith and storyteller!

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Dennis T OConnor's curator insight, November 10, 2013 3:04 PM

Never miss a chance to drag Shakespeare into your English class!

Richard Bello Art's curator insight, November 11, 2013 11:27 AM

English anyone ?

Rescooped by Lesley Hussell from Metaglossia: The Translation World
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Adventures in book writing

Adventures in book writing | The power of words | Scoop.it
I am writing from my favourite library in the city, staring out the large window at the grey and rainy day outside. I have been leaving the comfort of my home every day, exploring different spaces ...

Via Charles Tiayon
Lesley Hussell's insight:

Very wise words. Tell your story, your way.

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Charles Tiayon's curator insight, November 7, 2013 8:38 AM

I am writing from my favourite library in the city, staring out the large window at the grey and rainy day outside. I have been leaving the comfort of my home every day, exploring different spaces to write, and it seems the most obvious of them all, the library, really does beat any other option. No pressure to buy a beverage or overpriced pastry, several empty electrical outlets, and a general understanding that silence is golden. Not to mention, being surrounded by books, which makes for a pleasant atmosphere when attempting to write a book. Three cheers for libraries.

Although I have been writing every day, I have written very little, considering how quickly words tend to flow out of me. I’m finding it difficult to really tell “my story” as a proper story. To know where to start, what to include, what’s interesting and what’s a complete bore.

I also get a bit discouraged when I realize how many cancer memoirs are out there. It seems it’s extremely common for people with cancer, specifically women with breast cancer, to write a book about their experience. But what keeps me motivated are a few things:

A lot of these books aren’t written well. There, I said it. Sorry, but just because you had cancer does not mean you are now a writer.

 
Rescooped by Lesley Hussell from Digital-News on Scoop.it today
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12 Best Blog Post Writing Ideas

12 Best Blog Post Writing Ideas | The power of words | Scoop.it
12 Brilliant Ideas With Respect to Blog Posts
Research has revealed that businesses with blogs generates 55% more traffic to their sites. How is this achieved? Here is some outlines with respect to taking advantage of this.

Via Thomas Faltin
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Letters of Note: the website that revived the fine art of correspondence - The Guardian

Letters of Note: the website that revived the fine art of correspondence - The Guardian | The power of words | Scoop.it
The Guardian
Letters of Note: the website that revived the fine art of correspondence
The Guardian
Letters of Note: the website that revived the fine art of correspondence. In our age of email and texts, letter-writing seems set for extinction.
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Rescooped by Lesley Hussell from Creative Writers
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Why Aren't You Writing?

Why Aren't You Writing? | The power of words | Scoop.it
By Writer's Relief staff:

Time. There never seems to be enough of it, especially if you’re trying to schedule writing time into your already busy day. It’s all too easy to let other tasks and responsibilities push writing aside, assum...

Via Sharon Bakar
Lesley Hussell's insight:

How to minimise distractions when you're trying to write … wise words!

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Sharon Bakar's curator insight, March 5, 2014 8:43 PM

Some useful advice on time-management for writers - the greatest procrastinators!

Rescooped by Lesley Hussell from The Funnily Enough
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A Diet Program—for Your Writing!

A Diet Program—for Your Writing! | The power of words | Scoop.it

Have you ever struggled to read writing that felt heavy for no reason? Or thought something you wrote sounded ponderous but weren’t sure why? You want the essence of your writing to come through, but needless words and phrases can get in the way and weigh down your prose. Solution: put your writing on a five-step diet.


Via mooderino
Lesley Hussell's insight:

This advice for novelists works brilliantly when you're writing for business, too. Trim your website copy, brochures and proposals to spare your readers fluff and repetition. Skinny writing will help turn those readers into customers.

more...
Lesley Hussell's curator insight, February 17, 2014 4:00 AM

This advice for novelists works brilliantly when you're writing for business, too. Trim your website copy, brochures and proposals to spare your readers fluff and repetition. Skinny writing helps to turn your readers into customers.

Rescooped by Lesley Hussell from Biblio
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Arranging your books by color is not a moral failure

Arranging your books by color is not a moral failure | The power of words | Scoop.it

Those who are opposed to color-organizing bookshelves argue that it’s impractical, claiming they couldn’t possibly find anything that isn’t categorized by title, author, or subject in their apparently vast collections. To them, the color-organized bookshelf is a self-conscious triumph of style over substance.


Via Luca Baptista
Lesley Hussell's insight:

On the contrary, it shows creativity!

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Sharon Bakar's curator insight, February 12, 2014 9:26 PM

I would love to do this but am scared I would never find the books i needed!

Beth Gross's curator insight, February 13, 2014 11:26 PM

Looks a lot more organized than my library!

Sara Rosett's curator insight, February 14, 2014 11:31 AM

Love the way it looks. Probably won't do it myself. 

Rescooped by Lesley Hussell from Writing for Social Media
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Content Marketing & Copywriting: Strategies for 2014 | Social Media Today

Content Marketing & Copywriting: Strategies for 2014 | Social Media Today | The power of words | Scoop.it
It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception.

Via Two Pens
Lesley Hussell's insight:

Copywriting is the essential ingredient for effective content marketing – but you also need lots more ideas to make it irresistable. 

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Two Pens's curator insight, January 21, 2014 1:33 PM

I would define copy as the message that the audience wants or needs to hear, but other than that quibble, this is a quick and easy way to explain the difference between content marketing and messaging. 

Kimberley Vico's curator insight, January 23, 2014 12:32 AM

Current article on Content Marketing & Copywriting... a recommended read for all copywriters...!

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The secret to writing 50,000 words in 30 days « M J Wright - The Latest News For Writers

The secret to writing 50,000 words in 30 days « M J Wright - The Latest News For Writers | The power of words | Scoop.it
It's a skill professional writers must have, because the returns on writing are never great. Time spent running in circles drops the return on time for the whole project. And yes, that's a consideration when writing professionally.
Lesley Hussell's insight:

However much you need to write, the advice is the same: write, leave, come back and you'll immediately see ways to improve it. Works for me.

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What's the difference between the words 'lie', 'deceive' and 'mislead'? Oxford ... - The Independent

What's the difference between the words 'lie', 'deceive' and 'mislead'? Oxford ... - The Independent | The power of words | Scoop.it
The Independent
What's the difference between the words 'lie', 'deceive' and 'mislead'? Oxford ...
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Unusable Words - New Yorker (blog)

Unusable Words - New Yorker (blog) | The power of words | Scoop.it
New Yorker (blog)
Unusable Words
New Yorker (blog)
Words become unusable for all sorts of reasons.
Lesley Hussell's insight:

Choosing the right words .... harder than you might think!

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