As you benchmark your businesses and search for inspiration, look beyond your direct competition into what is happening in other industries. Looking past what is directly in front of you is often
David Phillips's insight:
Far too often, people are unwilling to see how frameworks can be transferred. They assume that because something has not yet happened in any given industry, that it never will, that it never could. As a boy I lived in the United States for two years while my father was a visiting professor at Yale University. Back then, it was said, “Americans will never eat sushi.” Today, it’s widely popular. Biases and stereotypes made it difficult for many to see how the food item could transcend cultural and national borders. But it did.
My point is that there are plenty of common frameworks that no one in your industry has noticed. You can import an idea, just as you can import a product. Frameworks are out there, ready for the taking.
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