The word comes from ancient Greek: synergia means working together. Andrew Campbell and Michael Goold, two British academics, define it as “links between business...
Shu'aib Dopey Lakey's insight:
I chose this piece simply because of the theme of synergy in IMC, I wanted to better understand the word and introduction thereof in the in a business sense, and it helped me understand I better. I liked the thought of Alexander moving to Egypt, the idea of working together seemingly with a win win outcome. This is Synergy in a slightly aggressive view point.
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