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Rescooped by Sylvie Mercier from Marketing Strategy and Business
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64 Google+ Content Strategies [Infographic] | Copyblogger

64 Google+ Content Strategies [Infographic] | Copyblogger | SYLVIE MERCIER | Scoop.it

Excerpted from article by Copyblogger:

"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.

 

If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.

 

With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."

 

Read full article here:

http://www.copyblogger.com/google-plus-content-strategies/

 


Via Giuseppe Mauriello
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Pedro Barbosa's curator insight, February 7, 2013 10:23 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

CristianMazzoni's curator insight, February 8, 2013 3:24 AM

Interessante #infografica su come attuare strategie per i  propri contenuti utilizzando #Google+, che personalmente ancora non utilizzo molto ma potrebbe essere uno spunto di chiarimento e comprensione...

Sylvie Mercier's comment, February 28, 2013 4:28 AM
Thanks pretty clear
Rescooped by Sylvie Mercier from Université et numérique
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4 guides réseaux sociaux en contexte pédagogique : objectifs, projet, conditions, règles d’utilisation

4 guides réseaux sociaux en contexte pédagogique : objectifs, projet, conditions, règles d’utilisation | SYLVIE MERCIER | Scoop.it

Utiliser les réseaux sociaux en ligne pour communiquer dans un cadre pédagogique : est-ce opportun et comment s’y prendre ?


Via Audrey Bardon
Sylvie Mercier's insight:

Simple et efficace

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Encourage Innovation in the Workplace: Give Workers Free Rein

Encourage Innovation in the Workplace: Give Workers Free Rein | SYLVIE MERCIER | Scoop.it
Triple Bottom Line Sustainable management innovation employee engagement creativity coworking We can't plan for the social, environmental and economic challenges (or opportunities) in our future. ...
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Rescooped by Sylvie Mercier from Learning Technology News
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Mobile Learning in ELT: Survey 2013

Mobile Learning in ELT: Survey 2013 | SYLVIE MERCIER | Scoop.it

Whether you use technology, mobile learning or avoid it please find time to answer these 20 questions and share your ideas, opinions and reflections and I will once again publish the results for all to share.


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Rescooped by Sylvie Mercier from Social Media Content Curation
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Stop Knocking Curation: Steve Rosenbaum On Columbia Journalism Review

Stop Knocking Curation: Steve Rosenbaum On Columbia Journalism Review | SYLVIE MERCIER | Scoop.it

Via Robin Good, Giuseppe Mauriello
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Bettye Zoller's curator insight, January 26, 2013 10:38 PM

Curation is very helpful in today's frantic age of OVER INFO.

'Timothy Leyfer's curator insight, January 27, 2013 12:29 AM

Robin persues the question of what we should aim for in content curation by taking a look at what content curation is not. It is not just selecting stuff and dumping it on your customers.

 

While this article is aimed at journalyst, there is alot of stuff that we can learn from it that can help in our content marketing efforts.

 

Great information from one of the masters of Content Curation, Robin Good - Check it out

 

Timothy Leyfer...

Stephen Dale's curator insight, February 20, 2013 12:00 PM

Confirms what most of us have come to realise: good curation is a human skill and not something that can be trusted to computer algorithims....or people in marketing!

Rescooped by Sylvie Mercier from Des outils numériques pour tous
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Wiki, blog et traitement de texte en ligne : quel outil pour quel usage pédagogique ?

Wiki, blog et traitement de texte en ligne : quel outil pour quel usage pédagogique ? | SYLVIE MERCIER | Scoop.it
Trois outils dédiés à la rédaction. Comment ne pas prendre l'un pour l'autre ? Ou comment ne pas se servir de l'un à la place de l'autre ?

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Rescooped by Sylvie Mercier from Numérique & pédagogie
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Le droit d'auteur et le droit à l'image

Le droit d'auteur et le droit à l'image | SYLVIE MERCIER | Scoop.it
Evelyne Moreau et Sophie Lorenzo (Ecole des Mines de Nantes) proposent un module de formation en ligne intitulé "Le droit d'auteur et le droit à l'image".

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Rescooped by Sylvie Mercier from Hybrid Business Models
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In Search of the Hybrid Ideal (SSIR)

In Search of the Hybrid Ideal (SSIR) | SYLVIE MERCIER | Scoop.it
Researchers examine the rise of hybrid organizations that combine aspects of nonprofits and for-profits and the challenges hybrids face.

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Collectivites Territoriales et Reseaux Sociaux [Septembre 2012]

Le Baromètre "Collectivités Territoriales et Réseaux Sociaux" de Septembre 2012 analyse la présence et l'activité des collectivités territoriale...
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Rescooped by Sylvie Mercier from "Communicants" dans la société numérique
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Réseaux sociaux : guide d’utilisation en une image

Réseaux sociaux : guide d’utilisation en une image | SYLVIE MERCIER | Scoop.it

En une page, il est délivré des conseils pour gérer une présence en ligne sur les services communautaires grand public Facebook et Twitter de façon très pragmatique (à quel moment publier, que poster, statistiques à suivre, rythmique de publication, comment formaliser son message…) tout en s’attachant à une modélisation de son projet (comprendre son audience et gestion du temps).


Via Didier Chauvin
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Isabelle Boucher-Doigneau - Cultureuse's curator insight, December 14, 2012 2:50 AM

Un bon aide-mémoire et des conseils avisés pour savoir quoi poster et quand.

Sylvie Mercier's comment, January 4, 2013 12:34 PM
Merci Isa
Sylvie Mercier's curator insight, January 4, 2013 12:35 PM

Le basique des réseaux sociaux .

Rescooped by Sylvie Mercier from Marketing Strategy and Business
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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | SYLVIE MERCIER | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello
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Easy ....

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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

Rescooped by Sylvie Mercier from Social Media Content Curation
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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | SYLVIE MERCIER | Scoop.it

Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:

"Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.

Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.
In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.

Content Curation Facilitates Many Content Marketing Objectives:
- Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic.
- Grows awareness of your brand as a topical authority based on adding insight to industry commentary.
- Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals.

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.

1. Sources of News to Curate:
- Industry specific newsletters sent to you via email;
- Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites;
- Curation tools: Flipboard, Scoop.it, Storify.com;
- Real-time search engines: Topsy, socialmention.com;
- Niche topic blogs;
(...and others on original article)

2. Types of Content to Curate:
- Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events;
- Content created by influential people of importance to the target audience
- Statistics, research and reports;
- Compelling or provocative industry news;
- Tips, How To’s and best practices;
- Compile large collections of resources according to topical theme;
(...and more others on original article)

3. Where to Publish Curated Content:
- Company Blog;
- eBooks;
- Social Media Channels;
- Niche Microsite Dedicated to a Specific News Category.

The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to inspire them to engage and buy. Be thoughtful about the usefulness of the content you assemble, create and promote..."

Read full, original and interesting article here:
http://www.toprankblog.com/2013/02/content-curation-best-practices/




Via Giuseppe Mauriello
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Impulso's curator insight, February 26, 2013 2:13 PM

Article extrêmement intéressant de Lee Odden sur Online Marketing Blog reprenant quelques best practices pour votre curation. Really worth reading!

Beth Kanter's comment, February 27, 2013 11:03 AM
Thank you for a great summary
Giuseppe Mauriello's comment, February 27, 2013 11:12 AM
@Beth ...thank you so much for appreciation and rescoop about it. Much appreciated!
Rescooped by Sylvie Mercier from visual data
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10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations | SYLVIE MERCIER | Scoop.it

Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content.

Visit thelink for a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates.


Via Lauren Moss
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Antoine Cheret's curator insight, February 13, 2013 4:09 AM

C'est une tendance de fond : la représentation graphique des données, éléments clés de l'entreprise, des compétences ou des valeurs... Mais que faire lorsqu'on manque de ressources (pas de graphiste/infographiste) en interne ou en externe ? Les 10 outils présentés sont intéressants, souvent gratuit et le post comprend en plus des conseils pour conceptualiser son infographie, étape indispensable avant même de passer à la réalisation.

Donny Anderson's curator insight, February 25, 2013 8:02 AM

I have used inforgr.am before.  You need to be ahead on the technology learning curve to do this well, but don't shy away from trying!

Rescooped by Sylvie Mercier from Nouvelles pratiques de communication et de médiation
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Le tiers-lieu, moteur de la créativité !

Le tiers-lieu, moteur de la créativité ! | SYLVIE MERCIER | Scoop.it

Le tiers-lieu est, par nature, « entre deux » (entre espace personnel et espace ouvert, domicile et travail, convivialité et concentration, etc.). On constate que le mode de fonctionnement du tiers-lieu est à l’opposé des formes traditionnelles.


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Nathalie Carpentier's curator insight, February 8, 3:09 AM

Tiers-lieu et intelligence collective. Eclairage.

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Aide à la réalisation de tutoriels

Aide à la réalisation de tutoriels | SYLVIE MERCIER | Scoop.it

Un service en ligne simple et pratique pour réaliser des tutoriels en ligne, sans inscription.


Via Thot - Cursus
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Rescooped by Sylvie Mercier from Web Communication
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Réseaux sociaux : guide d’utilisation en une image

Réseaux sociaux : guide d’utilisation en une image | SYLVIE MERCIER | Scoop.it

En une page, il est délivré des conseils pour gérer une présence en ligne sur les services communautaires grand public Facebook et Twitter de façon très pragmatique (à quel moment publier, que poster, statistiques à suivre, rythmique de publication, comment formaliser son message…) tout en s’attachant à une modélisation de son projet (comprendre son audience et gestion du temps).


Via Didier Chauvin, Sylvie Mercier, Pascale Varenne "Ma Plume 2.0"
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Le basique des réseaux sociaux .

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Isabelle Boucher-Doigneau - Cultureuse's curator insight, December 14, 2012 2:50 AM

Un bon aide-mémoire et des conseils avisés pour savoir quoi poster et quand.

Sylvie Mercier's comment, January 4, 2013 12:34 PM
Merci Isa
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Pourquoi il ne faut pas traduire l'acronyme MOOC « Techniques ...

Pourquoi il ne faut pas traduire l'acronyme MOOC « Techniques ... | SYLVIE MERCIER | Scoop.it
Souvent quand un nouveau terme, un nouvel acronyme, une nouvelle notion nous vient d'outre atlantique le premier réflexe est de le franciser. C'est logique à la fois d'un point de vue de l'appropriation de l'idée et d'un point ...
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More Profitability Ahead, Say Business Center Operators | 88Finance

More Profitability Ahead, Say Business Center Operators | 88Finance | SYLVIE MERCIER | Scoop.it
In 2011, 80 percent of respondents were office business centers, 6 percent were coworking and virtual office operators, and 14 percent were hybrids representing a mix of meeting space and coworking offerings.
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Rescooped by Sylvie Mercier from visual data
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How the Internet has Changed in the Last 10 Years [Infographic]

How the Internet has Changed in the Last 10 Years [Infographic] | SYLVIE MERCIER | Scoop.it
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.

Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population.

Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day.

 

View the infographic and read more at the link...


Via Lauren Moss
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