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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | SYLVIE MERCIER | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello
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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

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New Social Media Research That Could Change Your Strategy |

New Social Media Research That Could Change Your Strategy | | SYLVIE MERCIER | Scoop.it
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.
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Connecting With People: How to Be Human With Your Social Marketing

Connecting With People: How to Be Human With Your Social Marketing | SYLVIE MERCIER | Scoop.it
Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing?
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Binary Conversion Quiz - Applications Android sur Google Play

Binary Conversion Quiz - Applications Android sur Google Play | SYLVIE MERCIER | Scoop.it

BinaryQuiz is a game that helps one practice converting decimal numbers to binary. Binary conversion is useful for digital electronics, networking and computer science...


Via Nicolás Dominguez
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La brecha digital: ciberutópicos y pesimistas digitales

La brecha digital: ciberutópicos y pesimistas digitales | SYLVIE MERCIER | Scoop.it

Las brechas también se manifiestan en el acceso a la tecnología, entre países y también dentro de un mismo país Internet es un espejo que nos muestra la gran desigualdad en el mundo que estamos perpetuandoGráfico: La brecha digital en cifras...


Via Nicolás Dominguez
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Les cyberoptimistes et les pessimistes digitaux dans le monde

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Rescooped by Sylvie Mercier from The 21st Century
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39 Blogging Tips From the Pros

39 Blogging Tips From the Pros | SYLVIE MERCIER | Scoop.it
Use these blogging tips to consistently create, present and share stronger content that your readers want and create a better blog for your business.

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Rescooped by Sylvie Mercier from TRABAJANDO CON LAS TIC EN EL AULA Y... ALGO MÁS
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Aprendizaje basado en Proyectos, competencias básicas y TIC

Aprendizaje basado enProyectos, competencias básicasy uso de las TICVíctor Marín NavarroProfesor de Geografía e Historia, IES Dos MaresSan Pedro del Pinatar

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Mauro Hernandez's curator insight, August 17, 2013 10:15 AM

Transitar de clases tradicionales a clases significativas

Alfredo Corell's curator insight, September 22, 2013 7:32 PM

Nueva revisión sobre la flipped-classroom y el PBL

Sencillo y para principiantes

mlizquierdos's curator insight, March 29, 7:29 AM

Buena introducción para el curso #ABPmooc del Intef

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Create Standard eBooks Easily from Any Google Drive Document with Liber.io

Create Standard eBooks Easily from Any Google Drive Document with Liber.io | SYLVIE MERCIER | Scoop.it

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Giuseppe Bonanno's curator insight, March 11, 5:15 AM

Un interessante strumento per la cura di contenuti in formato eBook, direttamente da Google Drive.

Debbie Alston's curator insight, March 18, 8:47 PM
(null)
Raquel 's curator insight, March 30, 4:28 AM

porque não?

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How To Be An Effective Content Curator: A Resources Guidemap from #DCurate MOOC

How To Be An Effective Content Curator: A Resources Guidemap from #DCurate MOOC | SYLVIE MERCIER | Scoop.it

Via Robin Good
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Paula Silva's curator insight, March 3, 11:34 PM

A useful source for content curation.

Ali Anani's curator insight, March 4, 12:37 AM

Curate and scoop it- this one shows you how to curate  effectively

Christoph Meier's curator insight, March 11, 9:38 AM
Robin Good's insight:

 

Here's a valuable resource on content curation, "distilled" by the students of the DCurate MOOC lead Martin Couzins and Sam Burrough which organizes over 60 different articles, guides and tools on the topic.

 

This resources collection is presented in the form of a Pearltrees interactive map, organized into eight sections:

 

1. Why Do We Need Curators

 

2. What Is Digital Curation

 

3. Aggregation vs. Curation

 

4. It's All About Audience

 

5. How Do We Find Valuable Content

 

6. How Do You Decide What To Curate

 

7. Curation Tools

 

8. Contributions from participants

 

If you are new to content curation this is a good resource to bookmark and keep as a reference.

 

DCurate MOOC sign-up: http://www.curatr3.com/portfolio-item/how-to-be-an-effective-digital-curator/  ;


See also: http://sco.lt/99a09Z ;

 

 

Free to use.

 

Explore the guidemap: http://bit.ly/digitalcuratorguidemap ;

 

See also: https://gibbon.co/RobinGood/content-curation-guide ;

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Heuristiquement: Pictofigo: plus de 7000 images pour illustrer vos cartes

Heuristiquement: Pictofigo: plus de 7000 images pour illustrer vos cartes | SYLVIE MERCIER | Scoop.it

Via Michèle Drechsler
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Michèle Drechsler's curator insight, March 3, 8:42 AM

Des pictogrammes pour illustrer vos cartes mentales, vos parcours FOAD

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Are we heading towards a bubble in shared office space? - The Boston Globe

Are we heading towards a bubble in shared office space? - The Boston Globe | SYLVIE MERCIER | Scoop.it
A new kind of office is popping up in neighborhoods from Newton to Chelsea to Boston’s Leather District: communal spaces where you can rent a desk or three on a month-to-month basis, and mingle with other businesspeople around the kitchen’s beer...

Via Elizabeth Anderson
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Stegmeier Consulting's curator insight, March 24, 12:04 PM

Unfortunately, many companies are swayed by how "cool' a workspace looks, when they really should be inspecting its functionality and fit.  To avoid high tenant turnover, landlords  of shared office spaces would be wise to invest in tenant training options and familiarize them with the benefits (and challenges) of a shared office environment. Behaviors and productivity won't change simply by adding modern furniture and bringing down walls.

Rescooped by Sylvie Mercier from English Teacher's Digest
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Get Students Using Different Words

Get Students Using Different Words | SYLVIE MERCIER | Scoop.it
In fifth grade my teacher Ms. Sipe outlawed “four letter words.” She wasn’t referring to swearing; she didn’t want us to use words like: good, nice, or tall. She thought we could use better words:  noble, pleasant, or towering.

Via DoS Nexus
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DoS Nexus's curator insight, March 26, 6:34 AM

I also remember a teacher banning us from using 'nice'.  Which is probably why I use it so much nowadays. Anyway, this is a nice little idea...

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14 World-Changing Data Visualizations from the Last 4 Centuries

14 World-Changing Data Visualizations from the Last 4 Centuries | SYLVIE MERCIER | Scoop.it

Science may be difficult, but it doesn’t have to be ugly. These images, from a new exhibit at the British Library, show how beautiful scientific data can be.

The exhibit features classic illustrations dating to 1603, including John Snow’s map of London’s SoHo that’s credited with revealing a contaminated water pump as the source of a 1854 cholera outbreak. There also are beautiful modern visualizations of data from satellites and gene sequencers. The exhibit, Beautiful Science: Picturing Data, Inspiring Insight, runs through May 26.


Via Lauren Moss
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10 years of social media by the numbers [infographic]

10 years of social media by the numbers [infographic] | SYLVIE MERCIER | Scoop.it

Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.


Via Lauren Moss
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2DiFore Marketing Solutions's curator insight, March 26, 12:04 PM

Celebrate your social side today! Did you know it's been 10 years since social media came into our lives? What did we do before to stay connected? Love to see what responses we can get :)

Taylon Chandler's curator insight, March 31, 3:30 PM

Interesting #socialmedia #infographic

Pawan Webworld's curator insight, April 12, 8:51 AM

yeah! Facebook launched 10 years ago...but in last few days in Facebook have to comes in the new feature..... 

 

http://www.expertwebworld.com/website-design-prices.html

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How to Create Targeted Facebook Posts

How to Create Targeted Facebook Posts | SYLVIE MERCIER | Scoop.it
In this post, we’re going to look at how you can set up a Facebook ad for an unpublished post and create targeted Facebook posts.
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Binary Conversion Quiz - Applications Android sur Google Play

Binary Conversion Quiz - Applications Android sur Google Play | SYLVIE MERCIER | Scoop.it

BinaryQuiz is a game that helps one practice converting decimal numbers to binary. Binary conversion is useful for digital electronics, networking and computer science...


Via Nicolás Dominguez
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Princippia, Innovación Educativa: Mapa interactivo de extensiones de Chrome para educación. Recopilatorio

Princippia, Innovación Educativa: Mapa interactivo de extensiones de Chrome para educación. Recopilatorio | SYLVIE MERCIER | Scoop.it

Via Nicolás Dominguez
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extension chrome pour l'#éducation

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10 webs donde conseguir imágenes gratis para mi blog y redes sociales

10 webs donde conseguir imágenes gratis para mi blog y redes sociales | SYLVIE MERCIER | Scoop.it
Recursos para que los uses en tu web: fotos, iconos, cliparts e imágenes gratis para mi blog con licencias libres. Ejemplos y qué debes tener en cuenta.

Via www.sercompetitivos.com
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Agora Abierta's curator insight, March 28, 5:27 AM

Cosas útiles

mlizquierdos's curator insight, March 29, 4:52 AM

¿Necesitas recursos para tu blog? Aquí tienes algunos libres

Sacra Jáimez's curator insight, March 30, 4:07 PM

Interesante selección de recursos visuales con licencias libres.

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You should know these - A List of Useful Educational Websites

You should know these - A List of Useful Educational Websites | SYLVIE MERCIER | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Susan Bainbridge
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Martyn Cooper's curator insight, April 8, 12:03 AM

Useful educational resources:

Joseph Palumbo, MBA,'s curator insight, April 8, 10:14 PM

Some great sites to further your education, exercise your brain.

Teresa De Santos's curator insight, April 10, 1:09 PM

En los listados siempre se encuentra algo nuevo

Rescooped by Sylvie Mercier from Digital Presentations in Education
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The "Attention Method" for Effective PowerPoint Presentations

The "Attention Method" for Effective PowerPoint Presentations | SYLVIE MERCIER | Scoop.it
This is a method of constructing effective PowerPoint presentations in a way that helps your audience pay attention to you and understand your ideas more fully. With Attention Method, the slides are designed to add power, emphasis, and deeper understanding to your well-scripted speech. You flip slides often so that, at any given time, your slides always support only what you're saying and contain no distracting information. Instead of one slide with several bullets, each slide should contain one idea expressed in vibrant images and minimalistic text.

Via Baiba Svenca
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Faire une présentation ppt 

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Ángeles Mirón Martín's curator insight, April 2, 3:08 AM

The importance of presentations....

Lon Naylor's curator insight, April 2, 8:26 AM

Interesting idea for PowerPoint videos?

Ruby Day's curator insight, April 2, 8:41 PM

Now i think of it, I have seen people use this method, very effective

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Create Standard eBooks Easily from Any Google Drive Document with Liber.io

Create Standard eBooks Easily from Any Google Drive Document with Liber.io | SYLVIE MERCIER | Scoop.it

Via Robin Good
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Giuseppe Bonanno's curator insight, March 11, 5:15 AM

Un interessante strumento per la cura di contenuti in formato eBook, direttamente da Google Drive.

Debbie Alston's curator insight, March 18, 8:47 PM
(null)
Raquel 's curator insight, March 30, 4:28 AM

porque não?

Rescooped by Sylvie Mercier from Personal [e-]Learning Environments
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10 #Aplicaciones móvil y web útiles para el #formador | ojulearning.es

10 #Aplicaciones móvil y web útiles para el #formador | ojulearning.es | SYLVIE MERCIER | Scoop.it

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Accompagnement à la scolarité. Quelle place pour le numérique? Intervention Sénat 05-02-2014

Accompagnement à la scolarité. Quelle place pour le numérique? Intervention Sénat 05-02-2014 | SYLVIE MERCIER | Scoop.it

Via Michèle Drechsler
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Michèle Drechsler's curator insight, March 4, 8:10 AM

Accompagnement à la scolarité. Quelle place pour le numérique ? Quels dispositifs d'accompagnement ?

Rescooped by Sylvie Mercier from Using Google Drive in the classroom
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G-learning: Google Drive - Tips and tricks for you teacher’s toolbox

G-learning: Google Drive - Tips and tricks for you teacher’s toolbox | SYLVIE MERCIER | Scoop.it

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Gerald Carey's curator insight, March 26, 6:26 AM

Very interesting use of Google Drive to organise lesson content.

Includes a how-to video. Thanks Andreas Hofer.

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14 things that are obsolete in 21st century schools

14 things that are obsolete in 21st century schools | SYLVIE MERCIER | Scoop.it

Via Nicolás Dominguez
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LLZ Uni Halle's curator insight, March 12, 3:47 AM

we hope so ;)

Renee Maufroid's curator insight, March 12, 5:23 AM

I am afraid many schools are obsolete then...

Ivan Mercado Lorberg's curator insight, March 13, 11:23 AM

Estas son las 14 cosas que se han vuelto obsoletas en un mundo plagado de NTICs también en la educación!

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This Gorgeous Visualization Is What 24 Hours Of Air Traffic Looks Like

This Gorgeous Visualization Is What 24 Hours Of Air Traffic Looks Like | SYLVIE MERCIER | Scoop.it

Have you ever found yourself sitting on your flight, pondering your very existence in the grand scheme of things? Not necessarily on a spiritual level, but in terms of how small we really are. This stunning video by NATS.aero represents each plane flight as a tiny, speck, like a migration of glowing fireflies.


Via Lauren Moss
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Rim Riahi's curator insight, March 12, 2:53 AM

Have you ever found yourself sitting on your flight, pondering your very existence in the grand scheme of things? Not necessarily on a spiritual level, but in terms of how small we really are. This stunning video by NATS.aero represents each plane flight as a tiny, speck, like a migration of glowing fireflies.

Patrice Mitrano's curator insight, March 12, 6:02 AM

La vidéo montre des données à plusieurs date : le 21 juin pour le Royaume-Uni et le 28 juillet pour le reste de l'Europe. Quelques données transtlatlantiques ont aussi été sélectionnées.

Voir l'article : http://nats.aero/blog/2014/03/europe-24-air-traffic-data-visualisation/