With an addition of CHF (Swiss Franc) 1 million to its promotional budget for the Indian market, Switzerland Tourism is planning to unleash an aggressive destination promotion campaign in the country this year. According to Michael Maeder, Managing Director, Switzerland Tourism, the National Tourism Office (NTO) will focus both on B2B and B2C promotions in India. Switzerland Tourism has an overall budget of CHF 2 million for India, this year. In 2012, the NTO will be focusing primarily on tier-II and tier-III cities and will take its promotional activities to 20 cities.
Via Mike Spencer, DIDIER PRIOU