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Swing your communication
A "no fear" approach to communication. Taking risks for big rewards.
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Visual content: 5 things you should know

Visual content: 5 things you should know | Swing your communication | Scoop.it
Jody MacPherson's insight:

90 percent of information transmitted to the brain is visual, and our brains process visuals 60,000 times faster than text...

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Awkward banks struggle to find friends on social media - The Guardian

Awkward banks struggle to find friends on social media - The Guardian | Swing your communication | Scoop.it
The Guardian Awkward banks struggle to find friends on social media The Guardian Half the consumers feel that banks use of social media is ineffective, according to a recent survey by the Carlisle & Gallagher Consulting Group.
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Break Grammar Rules on Websites for Clarity

Break Grammar Rules on Websites for Clarity | Swing your communication | Scoop.it
Write for the way people read online. Some traditional writing rules may not apply for websites.
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Either you are truly social or you need to rethink your business.

Either you are truly social or you need to rethink your business. | Swing your communication | Scoop.it
Businesses need to enable customers to use their smartphones. It is an untapped sales channel and demonstrates that they are open to scrutiny on the quality and delivery of their products and servi...
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Social Media Today: Pinterest Transparency Report & Facebook's WhatApp Buy ... - CBS Local

Social Media Today: Pinterest Transparency Report & Facebook's WhatApp Buy ... - CBS Local | Swing your communication | Scoop.it
Social Media Today: Pinterest Transparency Report & Facebook's WhatApp Buy ... CBS Local The document details the number of information requests Pinterest received in the past six months from both state and federal government agencies.
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31% of Christians giving up social media for Lent - New York Post

31% of Christians giving up social media for Lent - New York Post | Swing your communication | Scoop.it
31% of Christians giving up social media for Lent New York Post As strange as the question may seem, it's perhaps worth asking in light of the sizable number of followers of the faith who are vowing to forego social media as part of their 40-day...
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Social media is too important to be confined to a single department - The Guardian (blog)

Social media is too important to be confined to a single department - The Guardian (blog) | Swing your communication | Scoop.it
The Guardian (blog) Social media is too important to be confined to a single department The Guardian (blog) Social media as a distinct and ownable mission is cooked.
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Social Media for Teachers: Guides, Resources and Ideas

Social Media for Teachers: Guides, Resources and Ideas | Swing your communication | Scoop.it
Although students are evermore connected to the social web, many of these networks remain out-of-class digital playgrounds where students congregate.
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PR Agency Adds LGBT Practice - New York Times

PR Agency Adds LGBT Practice - New York Times | Swing your communication | Scoop.it
PR Agency Adds LGBT Practice New York Times MWW, a leading independent public relations agency, will announce on Monday that it is acquiring a firm that specializes in reaching consumers who are lesbian, gay, bisexual and transgender.
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ACLU: Police's social media updates should follow same basic rules as a ... - Bay City Times

ACLU: Police's social media updates should follow same basic rules as a ... - Bay City Times | Swing your communication | Scoop.it
ACLU: Police's social media updates should follow same basic rules as a ...
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Wearable technology and public relations | The Conversation: powered by CIPR

Wearable technology and public relations | The Conversation: powered by CIPR | Swing your communication | Scoop.it
What will the rise in wearbles mean for #publicrelations http://t.co/sBGg7JYPIU via CIPR Conversation http://t.co/5qkepvr3IR
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5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media : PR News Blog

5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media : PR News Blog | Swing your communication | Scoop.it
5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media http://t.co/KuK5sDobHh #PR
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Financial services brands on social media risk getting left behind – again - The Guardian (blog)

Financial services brands on social media risk getting left behind – again - The Guardian (blog) | Swing your communication | Scoop.it
The Guardian (blog) Financial services brands on social media risk getting left behind – again The Guardian (blog) For financial services brands, social media is a very complex thing.
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Reality check: your social media use maybe putting you in danger - al.com

Reality check: your social media use maybe putting you in danger - al.com | Swing your communication | Scoop.it
Reality check: your social media use maybe putting you in danger al.com Social media has undoubtedly become a highly integral part of life in the 21st Century.
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5 reasons women are effective PR leaders

5 reasons women are effective PR leaders | Swing your communication | Scoop.it
Men hold more positions of power than women in the PR industry—even though females far outnumber males in public relations. Here’s why that needs to change.
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Social media might replace résumés - Scranton Times-Tribune

Social media might replace résumés - Scranton Times-Tribune | Swing your communication | Scoop.it
Scranton Times-Tribune
Social media might replace résumés
Scranton Times-Tribune
DALLAS TWP. - Résumés may be obsolete in five to 10 years, and knowing how to use professional online networking sites such as LinkedIn could be the future.
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Deanna Dahlsad's curator insight, March 23, 2014 4:45 PM

For many writers, this "future" has been here for quite awhile. ;) Even if we don't use LinkedIn, we, like many in the visual arts, have online portfolios or clips.

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Social Media Measurement and the Only Metric That Matters - Huffington Post

Social Media Measurement and the Only Metric That Matters - Huffington Post | Swing your communication | Scoop.it
Social Media Measurement and the Only Metric That Matters Huffington Post Regardless of the business, benchmarking, measuring and being able to analyze results is important.
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The Kremlin's Social Media Takeover - New York Times

The Kremlin's Social Media Takeover - New York Times | Swing your communication | Scoop.it
The Kremlin's Social Media Takeover New York Times MOSCOW — Several weeks before pro-Russian forces intervened in Crimea, President Vladimir V. Putin won another important victory. On Jan.
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Government pressured to drop social media censorship plans - ZDNet

Government pressured to drop social media censorship plans - ZDNet | Swing your communication | Scoop.it
Government pressured to drop social media censorship plans ZDNet The discussion paper stated that the government plans to appoint an independent Children's eSafety Commissioner that will have the power to force large social media sites to "rapidly...
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Swing your communication | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
Jody MacPherson's insight:

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

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Grace Jolliffe's curator insight, March 10, 2014 7:07 AM

Many of us have barely enough time to skim- read the posts on our social networks but there are still some posts that make us stop and read...

APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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Why We Miss Creative Ideas That Are Right Under Our Noses

Why We Miss Creative Ideas That Are Right Under Our Noses | Swing your communication | Scoop.it
In crowdsourcing, a big challenge is not with coming up with creative ideas, but identifying creative ideas. A bias makes us bad at spotting creative ideas when they come from those working around us.
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Russia Blocks Web Pages Linked to Ukraine Protests

Russia's Internet monitoring agency has blocked 13 Internet pages linked to the Ukraine protest movement that helped oust the country's Russia-leaning president last week.
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4 Common Mistakes PR Pros Make on Twitter

4 Common Mistakes PR Pros Make on Twitter | Swing your communication | Scoop.it
Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. (Think you're a #PR pro on Twitter?
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Disney Breaks with Boy Scouts Over Gay Ban - PRNewser

Disney Breaks with Boy Scouts Over Gay Ban - PRNewser | Swing your communication | Scoop.it
Disney Breaks with Boy Scouts Over Gay Ban (Disney Breaks with Boy Scouts Over Gay Ban http://t.co/hP4FwohMBb #PR)
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DeGeneres Selfie Makes Twitter, Samsung Oscar Winners

DeGeneres Selfie Makes Twitter, Samsung Oscar Winners | Swing your communication | Scoop.it
Add Twitter Inc., Samsung Electronics Co. and Coca-Cola Co. to the list of winners at last night’s Oscars ceremony for their product-placement coups.
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