Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to.
Search Engine Land Google Pushes Back Against EU Publisher PR Offensive Search Engine Land Google Executive Chairman Eric Schmidt took to the Google Europe Blog this weekend to defend his company against a Europe-wide ad campaign that asserts...
BEIRUT (Reuters) - Islamic State militants have executed Syrian army soldiers and are holding a group hostage after capturing an air base in northeast Syria at the weekend, pictures posted on social media
Jody MacPherson's insight:
Reuters is basically saying: we got this info from Twitter, we don't know if it's true or not -- you're on you're own to figure it out. Interesting.
Barometer Rising: Edelman PR and Trust Forbes Richard Edelman was running European operations for the public relations agency his father founded, when all hell broke loose on the streets of Seattle, Washington on Nov.
The Independent Google 'right to be forgotten' ruling enriches PR companies scrubbing the web The Independent She said: “I would hope that Google would resist any demand from a PR agency to remove material and be robust about telling those firms to...
The Guardian Climate changeable: waffling lands PR firm Edelman in hot water The Guardian In the wake of a survey of the top 25 global PR firms by the Guardian and the Climate Investigations Center, released 4 August, the company scrambled to...
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