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Swing your communication
A "no fear" approach to communication. Taking risks for big rewards.
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31% of Christians giving up social media for Lent - New York Post

31% of Christians giving up social media for Lent - New York Post | Swing your communication | Scoop.it
31% of Christians giving up social media for Lent New York Post As strange as the question may seem, it's perhaps worth asking in light of the sizable number of followers of the faith who are vowing to forego social media as part of their 40-day...
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Social media is too important to be confined to a single department - The Guardian (blog)

Social media is too important to be confined to a single department - The Guardian (blog) | Swing your communication | Scoop.it
The Guardian (blog) Social media is too important to be confined to a single department The Guardian (blog) Social media as a distinct and ownable mission is cooked.
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Social Media for Teachers: Guides, Resources and Ideas

Social Media for Teachers: Guides, Resources and Ideas | Swing your communication | Scoop.it
Although students are evermore connected to the social web, many of these networks remain out-of-class digital playgrounds where students congregate.
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PR Agency Adds LGBT Practice - New York Times

PR Agency Adds LGBT Practice - New York Times | Swing your communication | Scoop.it
PR Agency Adds LGBT Practice New York Times MWW, a leading independent public relations agency, will announce on Monday that it is acquiring a firm that specializes in reaching consumers who are lesbian, gay, bisexual and transgender.
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ACLU: Police's social media updates should follow same basic rules as a ... - Bay City Times

ACLU: Police's social media updates should follow same basic rules as a ... - Bay City Times | Swing your communication | Scoop.it
ACLU: Police's social media updates should follow same basic rules as a ...
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Wearable technology and public relations | The Conversation: powered by CIPR

Wearable technology and public relations | The Conversation: powered by CIPR | Swing your communication | Scoop.it
What will the rise in wearbles mean for #publicrelations http://t.co/sBGg7JYPIU via CIPR Conversation http://t.co/5qkepvr3IR
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5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media : PR News Blog

5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media : PR News Blog | Swing your communication | Scoop.it
5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media http://t.co/KuK5sDobHh #PR
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Financial services brands on social media risk getting left behind – again - The Guardian (blog)

Financial services brands on social media risk getting left behind – again - The Guardian (blog) | Swing your communication | Scoop.it
The Guardian (blog) Financial services brands on social media risk getting left behind – again The Guardian (blog) For financial services brands, social media is a very complex thing.
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Social media's 'law' of short messages - MIT News

Social media's 'law' of short messages - MIT News | Swing your communication | Scoop.it
Social media's 'law' of short messages MIT News In the last year or two, you may have had some moments — during elections, sporting events, or weather incidents — when you found yourself sending out a flurry of messages on social media sites such...
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Hearst aims to reinvent the corporate website

Hearst aims to reinvent the corporate website | Swing your communication | Scoop.it
Mashable hails the media company’s new site as a big step forward in the often-boring realm of company sites.
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» Why Social Networks Like Facebook Fail - World of Psychology

» Why Social Networks Like Facebook Fail - World of Psychology | Swing your communication | Scoop.it
All online social networks eventually fail.
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5 signs you’re not holding yourself professionally accountable

5 signs you’re not holding yourself professionally accountable | Swing your communication | Scoop.it
Once you’ve changed your outlook and ditched unnecessary worrying or laying the blame on others, you can really push forward.
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Super Bowl ads: Why social media matters now - CNBC.com

Super Bowl ads: Why social media matters now - CNBC.com | Swing your communication | Scoop.it
CNBC.com Super Bowl ads: Why social media matters now CNBC.com For years, the ultimate American sporting event has served as a peerless venue for a parade of multimillion-dollar, 30-second bursts of branding.
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Government pressured to drop social media censorship plans - ZDNet

Government pressured to drop social media censorship plans - ZDNet | Swing your communication | Scoop.it
Government pressured to drop social media censorship plans ZDNet The discussion paper stated that the government plans to appoint an independent Children's eSafety Commissioner that will have the power to force large social media sites to "rapidly...
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Swing your communication | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
Jody MacPherson's insight:

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

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Grace Jolliffe's curator insight, March 10, 7:07 AM

Many of us have barely enough time to skim- read the posts on our social networks but there are still some posts that make us stop and read...

APIntd's curator insight, March 10, 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Atul's curator insight, March 27, 6:54 AM

Good Read

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Why We Miss Creative Ideas That Are Right Under Our Noses

Why We Miss Creative Ideas That Are Right Under Our Noses | Swing your communication | Scoop.it
In crowdsourcing, a big challenge is not with coming up with creative ideas, but identifying creative ideas. A bias makes us bad at spotting creative ideas when they come from those working around us.
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Russia Blocks Web Pages Linked to Ukraine Protests

Russia's Internet monitoring agency has blocked 13 Internet pages linked to the Ukraine protest movement that helped oust the country's Russia-leaning president last week.
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4 Common Mistakes PR Pros Make on Twitter

4 Common Mistakes PR Pros Make on Twitter | Swing your communication | Scoop.it
Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. (Think you're a #PR pro on Twitter?
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Disney Breaks with Boy Scouts Over Gay Ban - PRNewser

Disney Breaks with Boy Scouts Over Gay Ban - PRNewser | Swing your communication | Scoop.it
Disney Breaks with Boy Scouts Over Gay Ban (Disney Breaks with Boy Scouts Over Gay Ban http://t.co/hP4FwohMBb #PR)
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DeGeneres Selfie Makes Twitter, Samsung Oscar Winners

DeGeneres Selfie Makes Twitter, Samsung Oscar Winners | Swing your communication | Scoop.it
Add Twitter Inc., Samsung Electronics Co. and Coca-Cola Co. to the list of winners at last night’s Oscars ceremony for their product-placement coups.
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Social media lie detector: Can it work and is it wise? - USA TODAY

Social media lie detector: Can it work and is it wise? - USA TODAY | Swing your communication | Scoop.it
Financial Express Social media lie detector: Can it work and is it wise? USA TODAY Rumors can spread quickly on social media. A new project aims to figure out how to identify, in near real-time, whether they're true.
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Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY] - AllTwitter

Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY] - AllTwitter | Swing your communication | Scoop.it
Instagram Dwarfs Facebook, Twitter For Brand Engagement [STUDY]
Jody MacPherson's insight:

For those who ask me "why should I join Instagram?":


"Instagram generated, on average, an engagement rate 15X that of Facebook and close to 40X that of Twitter."

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A to-do list for the PR industry

A to-do list for the PR industry | Swing your communication | Scoop.it
As the media and online landscapes change, so must public relations mindsets and tactics.
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The Rise And Rise Of Facebook [Infographic]

The Rise And Rise Of Facebook [Infographic] | Swing your communication | Scoop.it
What started out as a small website for students at Harvard University has steadily grown into the world's most popular social network, with approximately 1.3 billion active users.
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The careful craft of quoting correctly

The careful craft of quoting correctly | Swing your communication | Scoop.it
When you’re live-blogging or live-tweeting an event, the proper context is easily lost. Make sure you capture the moment in the proper light. (#PR pros & #journalists - @PRDaily has a great article on the careful craft of quoting correctly!
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