Swing your communication
1.9K views | +0 today
Follow
 
Scooped by Jody MacPherson
onto Swing your communication
Scoop.it!

4 trends affecting PR departments

4 trends affecting PR departments | Swing your communication | Scoop.it
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry. (RT @theabbiagency: 4 Trends Affecting #PR Departments via @cassieboorn and @PRDaily.
more...
No comment yet.
Swing your communication
A "no fear" approach to communication. Taking risks for big rewards.
Your new post is loading...
Your new post is loading...
Scooped by Jody MacPherson
Scoop.it!

7 Tips to Boost Event Attendance with Social Media Marketing

7 Tips to Boost Event Attendance with Social Media Marketing | Swing your communication | Scoop.it
No matter what type of event you're promoting, use these 7 tips to use social media to boost event attendance.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

How to Have Courageous Conversations - GovLoop

How to Have Courageous Conversations - GovLoop | Swing your communication | Scoop.it
It is important to maintain the following conditions to ensure that the courageous conversations lead us to a brighter tomorrow
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

8 Twitter Lists You Should Be Using

8 Twitter Lists You Should Be Using | Swing your communication | Scoop.it
If you’re not sure what “Twitter Lists” even are, let’s start there.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

What Facebook’s new video hub means for PR pros

What Facebook’s new video hub means for PR pros | Swing your communication | Scoop.it
Communicators who have long relied on YouTube for sharing their brands’ content have a new choice with intriguing features.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Reaching Maturity in Government Use of Social Media

Reaching Maturity in Government Use of Social Media | Swing your communication | Scoop.it
Today’s post is authored by Ryan Androsoff, along with contributions by Rodrigo Mejia Ricart, from the Digital Government team in the OECD Directorate for Public Governance and Territorial Developm…
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Long-Term Exposure to Flat Design: How the Trend Slowly Makes Users Less Efficient

This behavior is analogous to the behavior of laboratory rats in operant-conditioning experiments: if a rat gets a food pellet at random intervals after performing a specific action, the rat will keep doing that action in the hope of getting fed again. Similarly, users have discovered that clicking elements that don’t have strong signifiers sometimes works. Like the lab rats, users will stick to random clicking as long as they get rewarded from time to time.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Quebec adoptees use social media to find their origins - Toronto Star

Quebec adoptees use social media to find their origins - Toronto Star | Swing your communication | Scoop.it
Because adoption records in Quebec are confidential, adoptees are looking for answers on Facebook.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Measurement: Know Your Goals AND Objectives

Measurement: Know Your Goals AND Objectives | Swing your communication | Scoop.it
You need to see both the forest and the trees when it comes to knowing what you want.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Edelman ends work with coal producers and climate change deniers | Environment | The Guardian

Edelman ends work with coal producers and climate change deniers | Environment | The Guardian | Swing your communication | Scoop.it
World’s biggest PR firm says high risk clients threaten its reputation, following criticism for its work on behalf of fossil fuel companies
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Debate-watchers to Google: Who are Old-Stock Canadians? - Macleans.ca

Debate-watchers to Google: Who are Old-Stock Canadians? - Macleans.ca | Swing your communication | Scoop.it
Social media used for fun and fact checks during debate
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Top Tory Basically Admits He Doesn't Need To Campaign Much

Top Tory Basically Admits He Doesn't Need To Campaign Much | Swing your communication | Scoop.it
"I think I got 77 per cent in the last election."
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Policing in a World with Social Media - Government Technology

Policing in a World with Social Media - Government Technology | Swing your communication | Scoop.it
While the social media can't replace face-to-face interactions, it has a wider reach, and with such platforms as Facebook, Twitter, Instagram and Periscope, police can hold "virtual community meetings" every couple of minutes.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Bile, venom and lies: How I was trolled on the Internet

Bile, venom and lies: How I was trolled on the Internet | Swing your communication | Scoop.it
We have to create ways to distinguish between facts and falsehoods on social media.
Jody MacPherson's insight:

This is why we cannot just walk away from the comments section, allow the trolls to run wild and give up on civil public discourse. As much as it disgusts us, we must face this problem and not give way to hate, ignorance and violence on social networks. 

more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Lean intranet content tactic #1: Get rid of the content you don't need | nonlinear enterprise

Lean intranet content tactic #1: Get rid of the content you don't need | nonlinear enterprise | Swing your communication | Scoop.it
Over time, your intranet has probably gotten filled with unwanted, untouched content. We explain how to use lean tactics to keep your intranet from becoming a hoarder’s haven:
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

3 Reasons Why PR Is at the Heart of Marketing Collaborations - PRNewser

3 Reasons Why PR Is at the Heart of Marketing Collaborations - PRNewser | Swing your communication | Scoop.it
This is a guest post by Ron Young is the founder and CEO of Shocase.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Disappearing Act: Twitter Pulls Share Counts From Tweet Buttons

Disappearing Act: Twitter Pulls Share Counts From Tweet Buttons | Swing your communication | Scoop.it
The removal of share counts, which Twitter announced in October and executed last week, surprises and frustrates some publishers.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

What does age reveal about the personalities of social media users?

What does age reveal about the personalities of social media users? | Swing your communication | Scoop.it
A study has found that it's actually the older generation who are more likely to be narcissistic when it comes to using Facebook.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

How to Report Live from Nonprofit Events Using Periscope

How to Report Live from Nonprofit Events Using Periscope | Swing your communication | Scoop.it
Nonprofit Tech for Good experimented with Periscope for live streaming for the first time during the 2015 Independent Sector Conference. Like all new tools there is a learning curve, but for nonpro…
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

The Land That the Internet Era Forgot - WIRED

The Land That the Internet Era Forgot - WIRED | Swing your communication | Scoop.it
Traveling the highways of America's least connected state.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

8 out of 10 retailers will snub you on social media, report says - VentureBeat

8 out of 10 retailers will snub you on social media, report says - VentureBeat | Swing your communication | Scoop.it
Earlier this year, I announced that there are up to 289 million unanswered complaints peppering Twitter annually.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Vanishing Canada

Vanishing Canada | Swing your communication | Scoop.it
It’s not just the census. Ottawa’s been destroying research, wiping clean websites and deleting government records. How the attack on information threatens our economy, our reputation and what we know about ourselves.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Leaders' debate sends parties' social media into overdrive - Politics - CBC News

Leaders' debate sends parties' social media into overdrive - Politics - CBC News | Swing your communication | Scoop.it
Social media has been a hotbed for political discourse throughout the federal election, with all three major parties having an active presence on Facebook and Twitter.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Fiorina gains ground on social media during debate

Fiorina gains ground on social media during debate | Swing your communication | Scoop.it
Donald Trump continued his dominance online. 
Jody MacPherson's insight:

From the article: "Social media and other tech companies have become increasingly active in pushing out debate stats, and candidates have taken notice. Carson actually blasted out an email to supporters ahead of the debate, asking that they Google his name during important moments."

more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Presidential Candidates Use Social Media To Repackage Campaign Moments : NPR

Presidential Candidates Use Social Media To Repackage Campaign Moments : NPR | Swing your communication | Scoop.it
When Republican candidates take the debate stage later this week, their social media teams will also be tweeting up a storm. NPR looks at social media on the trail.
more...
No comment yet.