Swing your commun...
Follow
Find
1.7K views | +0 today
 
Scooped by Jody MacPherson
onto Swing your communication
Scoop.it!

Why Are Some People More Creative Than Others?

Why Are Some People More Creative Than Others? | Swing your communication | Scoop.it
The short answer is, it's complicated. But there are some tangible traits that separate a bank officer from an artist. (RT @SchwartzMedia: What makes some people creative and others not?
more...
No comment yet.
Swing your communication
A "no fear" approach to communication. Taking risks for big rewards.
Your new post is loading...
Your new post is loading...
Scooped by Jody MacPherson
Scoop.it!

Why PR pros are now thinking twice about Reddit - PR Week

Why PR pros are now thinking twice about Reddit - PR Week | Swing your communication | Scoop.it
Why PR pros are now thinking twice about Reddit. From PR Week
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Our trademarked world: how phrases, hashtags and even colours can be owned

Our trademarked world: how phrases, hashtags and even colours can be owned | Swing your communication | Scoop.it
These days, it seems just about everything is owned by someone.
Jody MacPherson's insight:

Trademarking a hashtag? Why? So others can't use it? lol

Isn't that the purpose of a hashtag - so that other people can use it and your audience grows.

Clearly, someone did not explain hashtags to Toronto.

more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Violent news on social media could trigger post-traumatic symptoms, study says - Digital Trends

Violent news on social media could trigger post-traumatic symptoms, study says - Digital Trends | Swing your communication | Scoop.it
A new study says that some people are continually traumatizing themselves by repeatedly looking at distressing, news-related images on social media.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Tips for Handling Negative Comments and Trolls on Social Media

Tips for Handling Negative Comments and Trolls on Social Media | Swing your communication | Scoop.it
Many businesses have second thoughts about joining the social media world because they are afraid of the potential for negative comments.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Severe weather, social media: Saving lives - Jackson Clarion Ledger

Severe weather, social media: Saving lives - Jackson Clarion Ledger | Swing your communication | Scoop.it
Forecasters look for better ways to warn public.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

5 pieces of content every brand manager can create

5 pieces of content every brand manager can create | Swing your communication | Scoop.it
PR and marketing pros can move past boring press releases and promotions with these ideas to boost interaction online.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Has social media changed PR?

Has social media changed PR? | Swing your communication | Scoop.it
It has certainly had an impact on how professionals do their jobs, but it hasn't changed what makes communication effective.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More

Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More | Swing your communication | Scoop.it
As we approach the April 21st date of the release of Google's mobile-friendly algorithm, we uncover more SEO facts about what to expect around the algorithm.
Jody MacPherson's insight:

"Take out your phone, look up your web site. See if there is a gray mobile friendly label in your description snippet. If it is in the search results, if you see it, that means that Google understands that your site is mobile friendly and if you don’t see it then we don’t see that your site is mobile friendly or your is not mobile friendly."

more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

61 Social Media Metrics, Defined

61 Social Media Metrics, Defined | Swing your communication | Scoop.it
A look at a variety of social media metrics you might choose to focus on, with a brief explanation of each, why it matters, and how to measure it.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

THE TYRANNY OF THE TALKING POINT

THE TYRANNY OF THE TALKING POINT | Swing your communication | Scoop.it
Dear government spin doctor I am working on a story about how the job you're doing is helping to kill Canada's democracy. I know that your role, as a so-called communications professional, is to pu...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Are You Making These Embarrassing Social Media Blunders?

Are You Making These Embarrassing Social Media Blunders? | Swing your communication | Scoop.it
Social media has tremendous potential to make your brand look really, really good. Not only can it drive referrals and leads, but it can increase your brand recognition and loyalty.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

2015 Worldwide Internet, Mobile and Social Media Trends

2015 Worldwide Internet, Mobile and Social Media Trends | Swing your communication | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

How to Optimize Blog Images for Social Posts

How to Optimize Blog Images for Social Posts | Swing your communication | Scoop.it
Visual content is more than 40 times more likely to get shared on social media. But I learned there’s quite a bit more to it than that.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Why Twitter is key to learning and improving PR (Column)

Why Twitter is key to learning and improving PR (Column) | Swing your communication | Scoop.it
PR pros need to participate on Twitter to help clients run memorable campaigns
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Political polarization on social media: do birds of a feather flock together on Twitter? | The Policy and Internet Blog

Political polarization on social media: do birds of a feather flock together on Twitter? | The Policy and Internet Blog | Swing your communication | Scoop.it
Jody MacPherson's insight:

"Our preliminary analysis suggests an important cleavage between traditional political processes and parties – and wider dynamics of political learning and exchange across a changing society that is more fluid in its political values and affiliations."

more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

How to Create a Social Media Calendar [Infographic]

How to Create a Social Media Calendar [Infographic] | Swing your communication | Scoop.it
Generate a measurable ROI from your social media efforts by starting with a plan.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

The SEO Value Of Links From Media Outlets

The SEO Value Of Links From Media Outlets | Swing your communication | Scoop.it
Why are links from media organizations so valuable for search engine optimization? #SEO #LinkBuilding #PublicRelations
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

8 Impactful Nonprofit Videos on Vine

8 Impactful Nonprofit Videos on Vine | Swing your communication | Scoop.it
Videos need to be part of your nonprofit’s marketing toolkit. These days, you don’t have to be Spielberg or Tarantino to craft an impactful film. Social med
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Why Segmentation is the Key to a Successful Modern Mobile Marketing Campaign

Why Segmentation is the Key to a Successful Modern Mobile Marketing Campaign | Swing your communication | Scoop.it
Segmenting your customer database is fundamental to developing succesful marketing campaigns. The days of mass marketing the same content to everyone is...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

9 Visual Storytelling Tips for Social Media

9 Visual Storytelling Tips for Social Media | Swing your communication | Scoop.it
Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers?
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

6 Ways to Make Your Story Go Viral

6 Ways to Make Your Story Go Viral | Swing your communication | Scoop.it
How do you get people talking about your product or idea? It's less unpredictable than it seems.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

The 2015 Social Network Image & Video Size Guide

The 2015 Social Network Image & Video Size Guide Image and video are integral elements of an engaging social presence. It can be hard to keep up with the different specifications for multimedia content across each social network (format, aspect ratio, file size). Bookmark this infographic as a reference guide to create smart social content for any channel.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

6 'House of Cards' quotes that apply to PR

6 'House of Cards' quotes that apply to PR | Swing your communication | Scoop.it
Yes, they have some unscrupulous tactics, but Frank Underwood and company also have some good advice to give about reputation management.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Popular Ottawa weather enthusiast taking Twitter by storm

Popular Ottawa weather enthusiast taking Twitter by storm | Swing your communication | Scoop.it
Curious about how the day's cold, hot, wet or windy weather fits into the big picture? Look no further than the official-sounding Twitter account for Ottawa's unofficial "weather historian." Rolf C...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Swing your communication | Scoop.it
Is visual content part of your social media strategy?Is your content flexible enough to engage fans in real time?
more...
No comment yet.