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How important are quotes in press releases?

How important are quotes in press releases? | Swing your communication | Scoop.it
Almost every press release includes a quote in the second or third paragraph, but if it doesn’t add anything to the message, it may not be worth including. (To quote or not to quote?
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Swing your communication
A "no fear" approach to communication. Taking risks for big rewards.
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Why We Miss Creative Ideas That Are Right Under Our Noses

Why We Miss Creative Ideas That Are Right Under Our Noses | Swing your communication | Scoop.it
In crowdsourcing, a big challenge is not with coming up with creative ideas, but identifying creative ideas. A bias makes us bad at spotting creative ideas when they come from those working around us.
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Intranet Portals are at the Center of Many Enterprises

Enterprise portals today drive usage with helpful applications, soar with role-based personalization, and employ a variety of user research methods, but lag in mobile optimization.
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Twitter, Guns and Money: Mexico's Cartels Live Large on Social Media - NBCNews.com

Twitter, Guns and Money: Mexico's Cartels Live Large on Social Media - NBCNews.com | Swing your communication | Scoop.it
NBCNews.com Twitter, Guns and Money: Mexico's Cartels Live Large on Social Media NBCNews.com Take out the hostages, drugs and AK-47s, and the photos from Mexico's most notorious drug cartels would not be that different from any other posts on...
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Social PR Mistake: Removing the Date from Blog Posts

Social PR Mistake: Removing the Date from Blog Posts | Swing your communication | Scoop.it
Social Public Relations, Social Media, SEO Trending Topics by @LisaBuyer @TheBuyerGroup (“@PRDailyNews: Social PR Mistake: Removing the Dates on Blog Posts http://t.co/Rw9okjWvvy #PR #publicrelations...
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Iraq blocks social media sites, apps amid insurgent threats - Tech Times

Iraq blocks social media sites, apps amid insurgent threats - Tech Times | Swing your communication | Scoop.it
Tech Times Iraq blocks social media sites, apps amid insurgent threats Tech Times The Iraqi government has decided to block social media websites and communications apps in the country in an attempt to dampen the momentum of insurgent Islamist...
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Lotus Formula 1 PR Guy Says He Was Fired For 'Supporting Gay Athletes' - Jalopnik

Lotus Formula 1 PR Guy Says He Was Fired For 'Supporting Gay Athletes' - Jalopnik | Swing your communication | Scoop.it
Lotus Formula 1 PR Guy Says He Was Fired For 'Supporting Gay Athletes' Jalopnik Back in February, the Lotus F1 team's often irreverent Twitter account shot out a tweet pronouncing its support of gay athletes at the Winter Olympic Games in Sochi,...
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Social Media's Control-Alt-Delete Moment - Forbes

Social Media's Control-Alt-Delete Moment - Forbes | Swing your communication | Scoop.it
Forbes Social Media's Control-Alt-Delete Moment Forbes Today, social media is now an integral element of all media and wielding massive influence over all forms of communication.
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The Secret Service wants software that can detect sarcasm. Really. - Washington Post (blog)

The Secret Service wants software that can detect sarcasm. Really. - Washington Post (blog) | Swing your communication | Scoop.it
The Secret Service wants software that can detect sarcasm. Really.
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The Best Leaders Are Humble Leaders

The Best Leaders Are Humble Leaders | Swing your communication | Scoop.it
New research suggests that altruism makes employees more innovative and engaged.
Jody MacPherson's insight:

"...a selfless leader should not be mistaken for a weak one. It takes tremendous courage to practice humility in the ways described above. Yet regrettably, this sort of courage isn’t always rewarded in organizations."

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Three charts that explain how US journalists use social media - Washington Post (blog)

Three charts that explain how US journalists use social media - Washington Post (blog) | Swing your communication | Scoop.it
Washington Post (blog) Three charts that explain how US journalists use social media Washington Post (blog) A new report from the Indiana University school of journalism sheds light on how U.S. journalists use social media to report the news.
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Twitter Sponsored Content: Q&A With Sebastian Turner

Twitter Sponsored Content: Q&A With Sebastian Turner | Swing your communication | Scoop.it
For marketers and PR pros, it's tough to get noticed on Twitter...unless they follow Sebastian Turner's tips for using Twitter sponsored content.
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4 trends affecting PR departments

4 trends affecting PR departments | Swing your communication | Scoop.it
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry. (RT @theabbiagency: 4 Trends Affecting #PR Departments via @cassieboorn and @PRDaily.
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The 7 Musts of Customer Service on Social Media - Entrepreneur

The 7 Musts of Customer Service on Social Media - Entrepreneur | Swing your communication | Scoop.it
The 7 Musts of Customer Service on Social Media Entrepreneur Social media has enabled both consumers and brands to have a shared voice and interact on a public stage, creating a balance that addresses the wants and needs of both.
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Why Women Prefer Working Together (and Why Men Prefer Working Alone)

Why Women Prefer Working Together (and Why Men Prefer Working Alone) | Swing your communication | Scoop.it
Men think they're better off solo, even when they aren't
Jody MacPherson's insight:

"This isn't just a story about gender wage gaps; it's a story about motivation. In manufacturing and other complex processes, teamwork is vital. It's not enough to focus on making brilliant women feel confident. It's also key to make overconfident men trust that their colleagues just might be competent."

 
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5 Tips to Get Donations on Nonprofit and Charity Websites

To encourage donations, focus on answering potential-donors’ top questions and streamlining the donation process.
Jody MacPherson's insight:

Political parties would do well to follow these tips...

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Wikipedia Tells Marketers and PR Reps to Come Clean - Adweek

Wikipedia Tells Marketers and PR Reps to Come Clean - Adweek | Swing your communication | Scoop.it
Adweek Wikipedia Tells Marketers and PR Reps to Come Clean Adweek The site—whose content about every topic known to man is curated by an army of unpaid public editors—is trying to limit paid postings, or at least force more disclosure when editors...
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Chipotle's anti-Big-Food ad wins Cannes PR award - USA TODAY

Chipotle's anti-Big-Food ad wins Cannes PR award - USA TODAY | Swing your communication | Scoop.it
USA TODAY Chipotle's anti-Big-Food ad wins Cannes PR award USA TODAY Winners in the PR category are awarded for "creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or...
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Social Media Saturday: FIFA World Cup 2014 Edition - Latin Post

Social Media Saturday: FIFA World Cup 2014 Edition - Latin Post | Swing your communication | Scoop.it
Social Media Saturday: FIFA World Cup 2014 Edition Latin Post The World Cup, which kicked off this Thursday, is expected to be the most social media-intensive event in history.
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From the picket line to online: Teachers go to battle using social media - Vancouver Sun

From the picket line to online: Teachers go to battle using social media - Vancouver Sun | Swing your communication | Scoop.it
Vancouver Sun From the picket line to online: Teachers go to battle using social media Vancouver Sun VANCOUVER -- As both the teachers' union and government enforced a media blackout during sustained bargaining this weekend, social media users on...
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Some Newspapers to Staff: Social Media Isn't Optional, It's Mandatory - American Journalism Review

Some Newspapers to Staff: Social Media Isn't Optional, It's Mandatory - American Journalism Review | Swing your communication | Scoop.it
American Journalism Review Some Newspapers to Staff: Social Media Isn't Optional, It's Mandatory American Journalism Review Over the past year, the editors of the Los Angeles Times led a newsroom-wide effort to better marshal the power of social...
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5 Social Media Strategies Full Of Personality - Business 2 Community

5 Social Media Strategies Full Of Personality - Business 2 Community | Swing your communication | Scoop.it
5 Social Media Strategies Full Of Personality Business 2 Community Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more.
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Is Social Media Dependence A Mental Health Issue? - Huffington Post

Is Social Media Dependence A Mental Health Issue? - Huffington Post | Swing your communication | Scoop.it
Is Social Media Dependence A Mental Health Issue?
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An Awkward First Date Shot Through Google Glass | TechCrunch

An Awkward First Date Shot Through Google Glass | TechCrunch | Swing your communication | Scoop.it
We as humans are terrible at expressing our desires. You never quite know what's going on in someone's head. We're not so different from Google Glass in that..
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Social media helping police save lives and fight crime

Social media helping police save lives and fight crime | Swing your communication | Scoop.it
GRAYSON COUNTY, TX -- More law enforcement agencies across Texoma are using social media to inform the public, even help them solve crimes. News 12 spoke to two police departments who tell us how they are making Facebook work for them.
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Infographic: A guide to perfect social media posts

Infographic: A guide to perfect social media posts | Swing your communication | Scoop.it
Follow these guidelines to ensure your YouTube, Instagram and Vine posts (as well as posts on other social media sites) engage your fans every time.
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Why Are Some People More Creative Than Others?

Why Are Some People More Creative Than Others? | Swing your communication | Scoop.it
The short answer is, it's complicated. But there are some tangible traits that separate a bank officer from an artist. (RT @SchwartzMedia: What makes some people creative and others not?
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