Swing your commun...
Follow
Find
1.7K views | +0 today
 
Scooped by Jody MacPherson
onto Swing your communication
Scoop.it!

Calgary Twitterverse more active but less ‘close-knit’ than Edmonton’s

Calgary Twitterverse more active but less ‘close-knit’ than Edmonton’s | Swing your communication | Scoop.it
Calgarians out-tweeted their counterparts in Edmonton but tweeted less frequently to one another, according to an analysis of 2012 Twitter traffic.
more...
No comment yet.
Swing your communication
A "no fear" approach to communication. Taking risks for big rewards.
Your new post is loading...
Your new post is loading...
Scooped by Jody MacPherson
Scoop.it!

THE TYRANNY OF THE TALKING POINT

THE TYRANNY OF THE TALKING POINT | Swing your communication | Scoop.it
Dear government spin doctor I am working on a story about how the job you're doing is helping to kill Canada's democracy. I know that your role, as a so-called communications professional, is to pu...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Are You Making These Embarrassing Social Media Blunders?

Are You Making These Embarrassing Social Media Blunders? | Swing your communication | Scoop.it
Social media has tremendous potential to make your brand look really, really good. Not only can it drive referrals and leads, but it can increase your brand recognition and loyalty.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

2015 Worldwide Internet, Mobile and Social Media Trends

2015 Worldwide Internet, Mobile and Social Media Trends | Swing your communication | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

How to Optimize Blog Images for Social Posts

How to Optimize Blog Images for Social Posts | Swing your communication | Scoop.it
Visual content is more than 40 times more likely to get shared on social media. But I learned there’s quite a bit more to it than that.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

New Media & The PR Pro: A Look Ahead - Forbes

I can’t decide whether these are the best of times or the worst of times for public relations professionals. Clearly, we’re thriving in a changed and changing world that, frankly, is not well suited to those accustomed to the status quo.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

DC Influencers Spend More on Advertising and PR Than Lobbying - TIME

DC Influencers Spend More on Advertising and PR Than Lobbying - TIME | Swing your communication | Scoop.it
It's part of a shift toward "soft lobbying" that seeks to influence Congress indirectly.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

19 free social media analytics tools

19 free social media analytics tools | Swing your communication | Scoop.it
When budget allocations are at a premium (and when aren't they?) metrics are crucial. Here are some terrific online helpers.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Facebook Shares More Evidence That Facebook Video Is Really Big

Facebook Shares More Evidence That Facebook Video Is Really Big | Swing your communication | Scoop.it
In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has increased 360%.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Leadership and Transparency 2015: The Social Media Imperative - Huffington Post

Leadership and Transparency 2015: The Social Media Imperative - Huffington Post | Swing your communication | Scoop.it
By the time "trends" get mentioned in new year forecast blog posts, they can be a little more "old" than "news." Though forward motion is always worth celebrating, change usually happens more slowly....
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

YouTube is not enough: Facebook video is essential for brands

YouTube is not enough: Facebook video is essential for brands | Swing your communication | Scoop.it
Native Facebook videos have performed increasingly well for brands, while Facebook posts featuring YouTube videos have suffered declining engagement.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Social Media Monitoring to Assess Corporate Threats - Business 2 Community

Social Media Monitoring to Assess Corporate Threats - Business 2 Community | Swing your communication | Scoop.it
As police departments around the country monitor social media more aggressively as a result of the murder of two New York City police officers, public relations departments in corporations, governmen…...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

The new Mad Men: How public relations firms have emerged from the shadows - Financial Post

The new Mad Men: How public relations firms have emerged from the shadows - Financial Post | Swing your communication | Scoop.it
The rise of social media coupled with social responsibility are moving public relations professionals from the backroom to the forefront of brand development
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Are You Ready for a #TwitterChat? - Pipeliner CRM Blog

Are You Ready for a #TwitterChat? - Pipeliner CRM Blog | Swing your communication | Scoop.it
The basics you need to know if you are contemplating participating in or hosting a TwitterChat.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

6 'House of Cards' quotes that apply to PR

6 'House of Cards' quotes that apply to PR | Swing your communication | Scoop.it
Yes, they have some unscrupulous tactics, but Frank Underwood and company also have some good advice to give about reputation management.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Popular Ottawa weather enthusiast taking Twitter by storm

Popular Ottawa weather enthusiast taking Twitter by storm | Swing your communication | Scoop.it
Curious about how the day's cold, hot, wet or windy weather fits into the big picture? Look no further than the official-sounding Twitter account for Ottawa's unofficial "weather historian." Rolf C...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Swing your communication | Scoop.it
Is visual content part of your social media strategy?Is your content flexible enough to engage fans in real time?
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

After Charlie Hebdo, An Acute "PR Dilemma" For Big Oil - Forbes

After Charlie Hebdo, An Acute "PR Dilemma" For Big Oil - Forbes | Swing your communication | Scoop.it
In the aftermath of the Charlie Hebdo massacre, Big Oil is caught on the horns of a dilemma: to move its offshore rigs efficiently, it must pay homage to a Nazi war criminal.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

6 ways to prevent PR burnout

6 ways to prevent PR burnout | Swing your communication | Scoop.it
Long hours, tight deadlines, and high stress are facts of life in the PR profession, but there are mechanisms to help you cope and keep your enthusiasm.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Public Relations Prep - Balancing A Digital Media Press Release Workflow

Public Relations Prep - Balancing A Digital Media Press Release Workflow | Swing your communication | Scoop.it
Writing a press release may seem like a simple exercise, but the actual construction requires many professional communication skills acting in unison.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Social media account shames those who don't shovel sidewalks - WPVI-TV

Social media account shames those who don't shovel sidewalks - WPVI-TV | Swing your communication | Scoop.it
People are taking to social media to call out people who don't shovel their sidewalks after a snowstorm.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

7 things blamed on social media - The Week Magazine

7 things blamed on social media - The Week Magazine | Swing your communication | Scoop.it
From syphilis outbreaks to Mubarak's downfall...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Social Media New Year's Resolutions [Infographic] - Business 2 Community

With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a…
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Despite competition, YouTube is still the champ - Mashable

Despite competition, YouTube is still the champ - Mashable | Swing your communication | Scoop.it
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Over the past year, the online...
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Here Are the Top Branded Instagram Videos of 2014

Here Are the Top Branded Instagram Videos of 2014 | Swing your communication | Scoop.it
Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning.
more...
No comment yet.
Scooped by Jody MacPherson
Scoop.it!

Top trending YouTube videos of 2014 -

Top trending YouTube videos of 2014 - | Swing your communication | Scoop.it
Google have just released their annual “YouTube Rewind” video which references some of the top trending YouTube videos of 2014..
more...
No comment yet.