Financial Express Social media lie detector: Can it work and is it wise? USA TODAY Rumors can spread quickly on social media. A new project aims to figure out how to identify, in near real-time, whether they're true.
When you’re live-blogging or live-tweeting an event, the proper context is easily lost. Make sure you capture the moment in the proper light. (#PR pros & #journalists - @PRDaily has a great article on the careful craft of quoting correctly!
We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months. (RT @TheBobBarron: Visual content and 8 other ways #socialmedia #marketing will evolve in 2014 via @mashable .
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
PR Agency Adds LGBT Practice New York Times MWW, a leading independent public relations agency, will announce on Monday that it is acquiring a firm that specializes in reaching consumers who are lesbian, gay, bisexual and transgender.
Social media's 'law' of short messages MIT News In the last year or two, you may have had some moments — during elections, sporting events, or weather incidents — when you found yourself sending out a flurry of messages on social media sites such...
CNBC.com Super Bowl ads: Why social media matters now CNBC.com For years, the ultimate American sporting event has served as a peerless venue for a parade of multimillion-dollar, 30-second bursts of branding.
The Guardian Air of revolution: how activists and social media scrutinise city pollution The Guardian Also through Facebook, software designers got in touch with the group to propose a mobile app that now helps residents track air conditions, and a...