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A "no fear" approach to communication. Taking risks for big rewards.
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Jody MacPherson
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Scooped by Jody MacPherson onto Swing your communication |
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As marketers, what are the trends driving consumers from a socially based consumption model to one of experience? Here are the top five. Delete the scoop?
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Today the Sunlight Foundation unveils Churnalism, which will compare any text online to a corpus of corporate, government, and other promotional content.
Jody MacPherson's insight:
The gold standard for press releases is whether they are picked up word-for-word by reporters. A new service online aims to expose journalists who copy press releases. What are the implications of this for PR and those working in media relations? I think it may foreshadow the end of the traditional press release...and the increasing importance of social media as a way of getting your message out. Delete the scoop?
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The murky truth: Is social media really changing the world?The Flat HatSil's presentation, “When More Becomes Less: Is the Global Diffusion of Social Media Clouding Our Vision of World Affairs?
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Calgarians out-tweeted their counterparts in Edmonton but tweeted less frequently to one another, according to an analysis of 2012 Twitter traffic. Delete the scoop?
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Bad news: studies show that creatives are often overlooked as leaders. Good news: the bias can be overcome.
Jody MacPherson's insight:
To counter the anti-creativity bias In interviews, I think it is better to link creativity to concrete examples of success (either in your past experience or from your observations of others). This helps the interviewer see the potential value of what you bring to the job--which is ultimately what they are thinking about when interviewing you! Delete the scoop?
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Jody MacPherson's insight:
Social media is an entirely new form of communication that goes beyond technology...companies and organizations with senior leaders who don't understand this are putting themselves at risk. Delete the scoop?
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Adding multimedia content can increase by nearly tenfold the likelihood that your online pitch will be opened and viewed. Delete the scoop?
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Facebook changed its algorithm so the best blasts will be rewarded, and the spammy ones will be hidden. Delete the scoop?
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So you're posting awesome content from your Facebook page at the correct times, but you still aren't getting many comments, likes, or shares? It might not be your fault. Delete the scoop?
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IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Delete the scoop?
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Social media posts admissible in courtMiddletown JournalIan Friedman, past president of the Ohio Association of Criminal Defense Attorneys, said social media evidence has become a critical element in an increasing number of court cases. Delete the scoop?
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Whip your prose into shape with these tips—they work every time. Promise. Delete the scoop?
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» Social Media Image Sizing Guide [Infographic] | Where all the pieces to online marketing come together via Cody Ward... Via Jody_COC Delete the scoop?
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Why waste time and energy writing superb copy if your potential audience won't click past a tepid headline or subject line? Try these approaches for attracting—and keeping—readers. 
Jody MacPherson's comment,
April 29, 1:50 PM
"eight out of 10 people will read your headline copy, but only two out of 10 will read the rest."
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Give it three hours, and then move on to the next one: That advice comes from Facebook analytics and advertising company Optimal, in reference to how long it should take for page administrators to determine if their content has gone viral. Via Genevieve Lachance
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It's all just voodoo really... Delete the scoop?
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San Francisco Chronicle (blog) Social media's critical role in Steubenville case San Francisco Chronicle (blog) For good: The evidence from texts, Twitter and Instagram posts and other social media may very well have assured the conviction of the...
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Welcome to the new Mashable. After two weeks of beta testing, we're excited to launch an all-new version of the site that delivers a better experience on every device — from pho...
Jody MacPherson's insight:
Unbundling for more social media sharing...a brilliant concept! Delete the scoop?
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The American Dialect Society has named "hashtag" as the word of the year, beating out "Gangnam Style," "YOLO" and "fiscal cliff," among others. Via k3hamilton Delete the scoop?
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This list goes beyond Comic Sans—way beyond. So are you using of these fonts? Delete the scoop?
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Do tweets with #too #many #hashtags raise your blood pressure? Do irrelevant hashtags spark infuriated rants? You're not alone. Delete the scoop?
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Your Facebook ads didn't work? Don't tell me. Chances are good that I can guess the reason is one of these four things... Via Genevieve Lachance Delete the scoop?
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77% Of Users Prefer Social Logins To Registration Forms On Websites [INFOGRAPHIC]... Delete the scoop?
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A new feature for business pages, Facebook Collections, allows users to create wish lists and collect items through the new want and collect buttons. Delete the scoop?
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It's well-known that more people are accessing Facebook on mobile devices, and the trend is definitely not lost among the site's younger users. Delete the scoop?
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A social media strategy infographic for heath care (but can be applied to any business). Delete the scoop?
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An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury... Delete the scoop?
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