Impacting search results isn’t as simple as it used to be. You can’t just plant a link farm or stuff keywords like crazy and expect great results. Those actions are actually much more likely to earn you a Google penalty. Today’s SEO is all about publishing quality content and driving organic user engagement. There are no shortcuts to winning Google's heart.
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand. The post 7 Ways to Humanize Your Brand by @ChappyMargot appeared first on Search Engine Journal.
When producing content, your number one goal should be to add value for your community. That value might be sharing tactics to accomplish their goals, or lessons on how to make the best use of your product. Or it could be introducing them to tools that will make their lives easier, or even to the best restaurants in their city. No matter what your topic (aka value) is, your content is driven by your community.
Listening to your community is an obvious first step to unlocking the power of your content marketing, but it’s one that goes tremendously overlooked. Here’s how you can lay the foundation of a strong and sustainable content strategy by using social media listening to hear what your community is saying.
A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Testing a few different tools and strategies allows you to figure out what works best for your organization.I’ve been lucky enough to try a lot of different tools. Below are some of my favorite content promotion tools and resources that can help get you off on the right foot.5 best content promotion tools...
How can you get followers engaging on Instagram and creating user-generated content? An Instagram hashtag contest is the perfect solution to incentivize engagement with your brand, get user-generated content. and ensure your brand is seen by your entrant’s network. Let’s find out how you can effectively create and run your own.
Via Kamal Bennani
There’s always been a lot of talk about social media influencing your consumers and customers. There is research shown that Twitter reviews of movies influence what people see at the cinema – but what social content is the best for encouraging your customers?This study (from Ecolo Media) looks at technology buyers and the content posted, but shows some interesting results....
Via Jeff Domansky
since Google’s search algorithm updates strategy changes in On Page SEO, Off Page SEO and content marketing have become a necessary change. But other than those there are some other changes that you can make to get your desired success with your website.
How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them?
If you’re on social media for your business, you already know you should be measuring it.
But don’t measure social media just for the sake of having some numbers to report on. Instead, measure social media marketing efforts so that you can learn what works and what doesn’t.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.