LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.
The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International.
“What LinkedIn is, is an awesome tool that is underleveraged by businesses in general. It’s a great tool to build more relationships with existing customers and it’s an awesome tool to use your customers to connect with prospects,” says Muller. LinkedIn research suggests that members are nearly 50% more likely to purchase from a company they’ve interacted with on LinkedIn, and 80% say they want to connect with companies on the platform.Here are Muller’s five tips to make the most of your time...
Why you should embrace negative comments online and how to do it right.
In today's mobile first, social media obsessed world, many people would rather text or email someone than call them. Most people also prefer to get their news and other information online. The same goes for customer service -- especially over social media.
It started off as people going online to vent frustrations about bad service, canceled flights or products that they weren't happy with. But some savvy brands have realized that good can come from interacting with people who post complaints online. Every negative comment or customer service issue posted online is an amazing opportunity to wow people, provide incredible customer service and win new customers.
Using social media as a customer service tool, and turning dissenters into advocates in a public way, can be fast, easy and accountable. As a consumer, you get heard by everyone and receive rapid service. As a brand, you can prove you care, go the extra mile and that you are listening. Before long, managing customer service over social media is going to become the standard expectation.
At my social media firm, we teach brands how to engage with consumers and provide actionable customer service over social media.
Here are five tips for implementing social customer service protocol for your business.
Business 2 Community 10 Simple Ways Social Media Can Help Small Businesses Business 2 Community Are you practicing the above tips, if so, how is social media affecting your business and what other benefits can you think of?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.