The affects Social media has on a Business
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Rescooped by Lynsey Cuthbertson from Social Media, Content Marketing and User Experience
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How the Different Forms of Social Media Benefit a Business

How the Different Forms of Social Media Benefit a Business | The affects Social media has on a Business | Scoop.it
There are many different forms of social media, all of which provide numerous benefits to businesses. Find out what these are and start implementing them now.

Via Samuel Pavin
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Samuel Pavin's curator insight, August 29, 2013 9:19 AM

Another short piece on Social Media with a focus on the forms and their target. Creating content is key but the way it is distributed may drive it to different populations, impact its "shareability", etc ...).

A good read to define the differences and make the most of all these social media.

Rescooped by Lynsey Cuthbertson from Business in a Social Media World
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Small Businesses Benefit Most From Social Media, Study Reveals | Social Media Examiner

Small Businesses Benefit Most From Social Media, Study Reveals | Social Media Examiner | The affects Social media has on a Business | Scoop.it

How small businesses are using social media in their marketing strategies in 2011 and the results their social media investment bring to their business. (Social Media benefits from social media most.


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Rescooped by Lynsey Cuthbertson from Public Relations & Social Media Insight
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5 Tips for Maximizing LinkedIn for Your Business

5 Tips for Maximizing LinkedIn for Your Business | The affects Social media has on a Business | Scoop.it

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.

 

While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.

 

The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International.

 

“What LinkedIn is, is an awesome tool that is underleveraged by businesses in general. It’s a great tool to build more relationships with existing customers and it’s an awesome tool to use your customers to connect with prospects,” says Muller. LinkedIn research suggests that members are nearly 50% more likely to purchase from a company they’ve interacted with on LinkedIn, and 80% say they want to connect with companies on the platform.Here are Muller’s five tips to make the most of your time...


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Jeff Domansky's curator insight, December 10, 2013 2:20 AM

More tips to get you results on LinkedIn.

Guillermo Pérez's curator insight, December 11, 2013 11:22 AM

Para un mejor uso de las redes sociales.

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Social Media Strategy: Tips For Small Business - Business 2 Community

Social Media Strategy: Tips For Small Business - Business 2 Community | The affects Social media has on a Business | Scoop.it
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Social Media Strategy: Tips For Small Business
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... place before launching a campaign.
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Rescooped by Lynsey Cuthbertson from Social Media Effectiveness
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | The affects Social media has on a Business | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

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Chuck Bartok's curator insight, November 19, 2013 8:43 AM

I appreciate my friend Mark Hultgren for sharing this

Rescooped by Lynsey Cuthbertson from Social Media and the effects on Business
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How To Use Social Media To Look Bigger Than You Are

How To Use Social Media To Look Bigger Than You Are | The affects Social media has on a Business | Scoop.it

Social media sites like Facebook and Twitter can be a godsend for small business owners and entrepreneurs who want to make their business seem larger than they are.

The are a few different ways you can use social media sites to make your business seem bigger than it is, and the key word is ‘networking.’


Via tony whittingham, Andre Van Veen
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The Benefits of Using Social Media to Market Your Business

The Benefits of Using Social Media to Market Your Business | The affects Social media has on a Business | Scoop.it
Your goal of starting your own business is finally a reality.

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5 Tips for Using Social Media as a Customer Service Tool

5 Tips for Using Social Media as a Customer Service Tool | The affects Social media has on a Business | Scoop.it

Why you should embrace negative comments online and how to do it right.

 

In today's mobile first, social media obsessed world, many people would rather text or email someone than call them. Most people also prefer to get their news and other information online. The same goes for customer service -- especially over social media.

 

It started off as people going online to vent frustrations about bad service, canceled flights or products that they weren't happy with. But some savvy brands have realized that good can come from interacting with people who post complaints online. Every negative comment or customer service issue posted online is an amazing opportunity to wow people, provide incredible customer service and win new customers.

 

Using social media as a customer service tool, and turning dissenters into advocates in a public way, can be fast, easy and accountable. As a consumer, you get heard by everyone and receive rapid service. As a brand, you can prove you care, go the extra mile and that you are listening. Before long, managing customer service over social media is going to become the standard expectation.

 

At my social media firm, we teach brands how to engage with consumers and provide actionable customer service over social media.

 

Here are five tips for implementing social customer service protocol for your business.


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10 Simple Ways Social Media Can Help Small Businesses - Business 2 Community

10 Simple Ways Social Media Can Help Small Businesses - Business 2 Community | The affects Social media has on a Business | Scoop.it
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10 Simple Ways Social Media Can Help Small Businesses
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Are you practicing the above tips, if so, how is social media affecting your business and what other benefits can you think of?
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How Tech and Social Media Are Changing Travel [INFOGRAPHIC]

How Tech and Social Media Are Changing Travel [INFOGRAPHIC] | The affects Social media has on a Business | Scoop.it
Just how much is technology changing the ways we travel? This infographic breaks it down.

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Brands That Ignore Social Media Risk Losing Customers, Respect, Says Study [INFOGRAPHIC] - AllTwitter

Brands That Ignore Social Media Risk Losing Customers, Respect, Says Study [INFOGRAPHIC] - AllTwitter | The affects Social media has on a Business | Scoop.it
Brands That Ignore Social Media Risk Losing Customers, Respect, Says Study [INFOGRAPHIC]...

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Lindsey Cruickshank's curator insight, January 25, 3:35 PM

This was a very interesting article to read. The article is a reflection of a survey referred to as the Kiss Social Media Interaction Survey. The findings from the survey ranged from obvious to shocking, nonetheless all of the findings were interesting. The results stated that more than half of the participants agreed that if a brand is not present or not active with its social media it would reflect negatively on the company. In my opinion, this is fairly obvious, that there is no point in following a page if it remains inactive. Moreover, the survey found that 44 percent of people have bought something as a direct result of a recommendation on a social platform, and that mobile (54 percent) was now the most popular way to access these channels, ahead of desktop computer (35 percent) and tablet (11 percent). I find this very interesting. That individuals expressing their opinions on social media can result in others purchasing the same product- this is great incentive for companies to use social media! Although 60% of companies use social media marketing 30% admit that they are unsure how to measure their ROI on social media.