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Launching the Open Sustainability Working Group | Open Knowledge Foundation Blog

Launching the Open Sustainability Working Group | Open Knowledge Foundation Blog | Sustainable marketing | Scoop.it
RT @glynmoody: Launching the Open Sustainability Working Group - http://t.co/8ehKeeyG great initiative: we must have #opendata here...
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Sustainable marketing
Marketing purpose and practice for sustainable well-being
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The University of Waikato Management School

Welcome to the Waikato Management School. We work to understand and practice management for sustainable well-being.
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He Looks Deceptively Friendly. Watch For 10 Seconds, And That Will Change.

He Looks Deceptively Friendly. Watch For 10 Seconds, And That Will Change. | Sustainable marketing | Scoop.it
When you hit "Play," you’re probably thinking it’ll be funny. It’s not, but you’ll still be happy you did.
Richard Varey's insight:

What are we doing to our world? Surely a better way to live!

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Why we shouldn't trust markets with our civic life

Why we shouldn't trust markets with our civic life | Sustainable marketing | Scoop.it
In the past three decades, says Michael Sandel, the US has drifted from a market economy to a market society; it's fair to say that an American's experience of shared civic life depends on how much money they have. (Three key examples: access to education, access to justice, political influence.) In a talk and audience discussion, Sandel asks us to think honestly on this question: In our current democracy, is too much for sale?
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NZ 1st in the world for social and environmental progress

NZ 1st in the world for social and environmental progress | Sustainable marketing | Scoop.it
The Social Progressive Imperative publishes an annual Social Progress Index. Labour and the Greens would have you believe that NZ is appalling on social issues. Their rhetroic for years has been do...
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Fact Checker Says They’ve ‘Lost Track’ Of How Many Times They’ve Debunked Climate Change Deniers

Fact Checker Says They’ve ‘Lost Track’ Of How Many Times They’ve Debunked Climate Change Deniers | Sustainable marketing | Scoop.it
Is climate change a hoax? No. Is it even a "debate," like the media usually portrays it? Once again, no.
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Chris Anderson on Why Community-Driven Companies Will Always Win

Chris Anderson on Why Community-Driven Companies Will Always Win | Sustainable marketing | Scoop.it
The CEO of 3D Robotics—and former editor in chief of Wired—describes how open-source models are driving innovation and transforming business.
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Richard Layard: ‘Money is not the only thing affecting people’s happiness’

Richard Layard: ‘Money is not the only thing affecting people’s happiness’ | Sustainable marketing | Scoop.it
How could we become a happier nation? One pioneering economist has spent the best part of a decade arguing that we simply must find an answer to this question – gaining the support of David Cameron, who backed the notion of happiness as “the new GDP”.
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Strategies for Teaching Sustainability in Marketing

Hear from Monica LaBarge (Queens University) and Kevin McMahon (University of Colorado) discuss effective ways to teach sustainability in marketing.
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"Sustainability Marketing", Anabel Ternés

Sustainability Marketing has been a trend for many years now and it's mostly conntected to renewable energies and the like. Nowadays more and more companies ...
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Cause Marketing | It's Good Business!

Cause Marketing | It's Good Business! | Sustainable marketing | Scoop.it

Cause Marketing – an unconventional marketing tool!

 

Terry O’Reilly from CBC’s Under the Influence delivers an interesting view of how “cause marketing” is breaking new barriers by connecting for-profit and not-for-profit organizations in an atypical partnership of marketing and advertising aimed to generate profit while supporting important causes around the world.  

 

Cause marketing is a relatively new term aimed to make the world a better place through service of the public, whereas traditional brand marketing focuses on making a profit in the service of corporations.  O’Reilly explains that despite “many non-profits looking at corporations as money-hungry machines, and corporations viewing non-profits as an endless line of charities looking for handouts”, when the right partnerships align, remarkable results can be achieved.  The article presents a series of successful cause marketing partnerships, including Marriot & the March of Dimes, American Express & the Statue of Liberty Restoration Project, Home Depot & KaBOOM, and Bono’s “Product RED” campaign, all of which build upon the sustainable marketing platform of taking responsible social and environmental action to meet both the short and long-term needs of customers and their organization.

 

Further, the Cone Millennial Cause Study indicated that nearly 70% of respondents preferred brands they believe to be socially responsible, and almost 90% indicated they would switch brands if that corporation is associated with a good-cause. Cause marketing not only serves as a marketing tool to extend both brand and cause awareness, but it can also enhance consumer loyalty by building stronger connections, all of which create win-win solutions.  

  

O’Reilly concludes that successful cause marketing requires sustainability, a feat driven by profit over cause.  Corporations cannot afford to ignore core business first - marketing has to lead with the product, not the cause – yet, cause marketing should not be overlooked as a tool for one’s marketing platform! 

 


Via Joachim Scholz, PhD
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Corporates can lead on sustainability but there are no "good companies" yet - The Guardian

Corporates can lead on sustainability but there are no "good companies" yet - The Guardian | Sustainable marketing | Scoop.it
The Guardian Corporates can lead on sustainability but there are no "good companies" yet The Guardian The book certainly practises what it preaches in terms of praising corporates that "get it right" - Unilever, Nestlé and Coca-Cola are repeatedly...
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The Evolution of Ecological Consciousness (2013) | Watch Documentary Free Online

The Evolution of Ecological Consciousness (2013) | Watch Documentary Free Online | Sustainable marketing | Scoop.it
109 minutes | Permaculture designer Andrew Faust gives us an inspiring and heady narrative about the evolution of all life and human consciousness on Mother Earth.
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A Host Helps Bill Nye With A Perfect Response To All The People Who Doubt His Science Facts On TV

A Host Helps Bill Nye With A Perfect Response To All The People Who Doubt His Science Facts On TV | Sustainable marketing | Scoop.it
No one can debate whether truth is true.
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Piketty Envy

Piketty Envy | Sustainable marketing | Scoop.it
Rather than embracing the way the best-selling economist’s work advances their vision, influential Marxists browbeat him for being insufficiently orthodox.
Richard Varey's insight:

Read the book with an open mind

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Buddhist Economics: How to Stop Prioritizing Goods Over People and Consumption Over Creative Activity

Buddhist Economics: How to Stop Prioritizing Goods Over People and Consumption Over Creative Activity | Sustainable marketing | Scoop.it
"Work and leisure are complementary parts of the same living process and cannot be separated without destroying the joy of work and the blis
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New study finds fringe global warming contrarians get disproportionate media attention | Dana Nuccitelli

New study finds fringe global warming contrarians get disproportionate media attention | Dana Nuccitelli | Sustainable marketing | Scoop.it
Dana Nuccitelli: 30% of fringe climate scientists who say carbon pollution causes little global warming report frequent media coverage, vs. just 15% of mainstream climate scientists
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Everything The Media Does To Manipulate You Into Buying Junk You Don't Need In 1 Perfect Commercial

Everything The Media Does To Manipulate You Into Buying Junk You Don't Need In 1 Perfect Commercial | Sustainable marketing | Scoop.it
If the world were a more honest place, every commercial would just copy this one verbatim.
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World's top PR companies rule out working with climate deniers

World's top PR companies rule out working with climate deniers | Sustainable marketing | Scoop.it
Ten firms say they will not represent clients that deny man-made climate change or seek to block emisson-reducing regulations
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Sick of this market-driven world? You should be | George Monbiot

Sick of this market-driven world? You should be | George Monbiot | Sustainable marketing | Scoop.it
George Monbiot: The self-serving con of neoliberalism is that it has eroded the human values the market was supposed to emancipate
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Marketing of the people' by the people, and for the people

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How to Market to the 'Green Consumer'

How to Market to the 'Green Consumer' | Sustainable marketing | Scoop.it
Sustainability issues are more than just a blip on the radar of Corporate America.  More and more business are beginning to realize that many times, "going green" creates efficiencies that decrease...
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Unilever puts sustainability at its core - Warc

Unilever puts sustainability at its core - Warc | Sustainable marketing | Scoop.it
Unilever puts sustainability at its core
Warc
Unilever puts sustainability at its core. 23 July 2014.
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Why Purpose-Driven Social Brands Will Win Marketing 3.0

Why Purpose-Driven Social Brands Will Win Marketing 3.0 | Sustainable marketing | Scoop.it

In a consumer-driven economy, the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause marketing and sustainability might have seemed like nice-to-dos just a few years ago, articulating your brand's core values is now critical in terms of the reputational, employee productivity, and bottom line impact to your company.

 

As Rich Fernandez, Director of Executive Development at Google, said recently at Sustainable Brands '13, If a company's product is not improving lives, it's diminishing them." In the face of rising consumer activism, Marketing 3.0 will be won by those who become purpose-driven social brands. To do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life that clearly defines the company's "social license to operate....


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Jeff Domansky's curator insight, August 1, 2013 10:56 AM

The importance of lining up your brand story with CSR for a competitive advantage.

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Walmart Drives Supply Chain Sustainability - Environmental Leader

Walmart Drives Supply Chain Sustainability - Environmental Leader | Sustainable marketing | Scoop.it
... Supply Chain. How Walmart is simplifying the capture of thousands of supplier sustainability innovations. Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter ...
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Scientists vindicate 1972 'Limits to Growth' – urge investment in 'circular economy' | Nafeez Ahmed

Scientists vindicate 1972 'Limits to Growth' – urge investment in 'circular economy' | Nafeez Ahmed | Sustainable marketing | Scoop.it
Nafeez Ahmed: Early warning of civilisational collapse by early to mid 21st century startlingly prescient - but opportunity for transition open
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A Host Helps Bill Nye With A Perfect Response To All The People Who Doubt His Science Facts On TV

A Host Helps Bill Nye With A Perfect Response To All The People Who Doubt His Science Facts On TV | Sustainable marketing | Scoop.it
No one can debate whether truth is true.
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Facebook

Facebook | Sustainable marketing | Scoop.it
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