I just listened to the first of a week-long series of conversations between the Dalai Lama and “twenty of the world’s foremost scientists and (The Dalai Lama, the Nature of Learners, and Sustainability at Auburn http://t.co/wqJoXSNzDN...
Tim Kitchin's insight:
Open-ness holds the key to learning, says the Dalai Lama. This applies just as much at the corporate level as the individual...
Levi Straus and Co. has used the trend toward sustainability and listening to the voice of its workers to improve supply chain management, according to GreenBiz.com. Levi's new approach involves improving worker well-being by ensuring they have opportunities for economic empowerment, good health, family security, equality, access to education and a safe working environment.
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.
Schedule Your Social Media Updates: I use BufferApp to schedule tweets, Facebook posts and LinkedIn posts. I typically share my favorite quotes and links to articles I’ve written and great articles I find on the web. Since a lot of what I share is timeless, I can use the analytics from BufferApp to take the most popular content and schedule it again for another time.
– Dave Kerpen, CEO, Likeable.com
Mobile Marketing Tools: One of the great tools that I heard about at Social Media Marketing World was Mogreet Express.
Pat Flynn mentioned that he used it to text his listeners after his podcast with follow-up links. I plan on using it in both my product and service based businesses to market promotions and follow-up with mobile users after my webinars.
– Melanie Duncan, MelanieDuncan.com
[Remember] the Power of Email Marketing: Don’t be distracted by the shiny new toy of social media to the neglect of building an email list from day one of launching your blog or website.
Subscribe to an email platform such as Aweber, Mailchimp or Exact Target and make it easy for people to subscribe to your newsletter and receive your articles.
You own your your email list and it is an asset worth building from day one.