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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Sustainable Marketing | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.

Via Sylvain Leroux
Tim Kitchin's insight:

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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Unearthing the value of soil | Green Futures Magazine

Unearthing the value of soil | Green Futures Magazine | Sustainable Marketing | Scoop.it
Healthy soil could be our best hope in the face of climate change, food crisis and biodiversity loss. Katherine Rowland reports. Soil is the most diverse ecosystem on the planet.
Tim Kitchin's insight:

It's all about the poo...

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allAfrica.com: Eritrea: Sustainability of Sports Activities Would Be Ensured If Inculcated On Children

allAfrica.com: Eritrea: Sustainability of Sports Activities Would Be Ensured If Inculcated On Children | Sustainable Marketing | Scoop.it
allAfrica: African news and information for a global audience (Eritrea: Sustainability of Sports Activities Would Be Ensured If Inculcated On Children: [Shabait]Asmara -Duri...
Tim Kitchin's insight:

Sport is a social science and developing countries have a responsibility to invest.  A nice indicator of the importance of #physicalleanring

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The Dalai Lama, the Nature of Learners, and Sustainability at Auburn | Sustainable Products and Practices

The Dalai Lama, the Nature of Learners, and Sustainability at Auburn | Sustainable Products and Practices | Sustainable Marketing | Scoop.it
I just listened to the first of a week-long series of conversations between the Dalai Lama and “twenty of the world’s foremost scientists and (The Dalai Lama, the Nature of Learners, and Sustainability at Auburn http://t.co/wqJoXSNzDN...
Tim Kitchin's insight:

Open-ness holds the key to learning, says the Dalai Lama. This applies just as much at the corporate level as the individual...

 

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The Strategic Sourceror: Levi's built worker well-being and sustainability into supply chain

The Strategic Sourceror: Levi's built worker well-being and sustainability into supply chain | Sustainable Marketing | Scoop.it

Levi Straus and Co. has used the trend toward sustainability and listening to the voice of its workers to improve supply chain management, according to GreenBiz.com. Levi's new approach involves improving worker well-being by ensuring they have opportunities for economic empowerment, good health, family security, equality, access to education and a safe working environment.


Via EcoVadis
Tim Kitchin's insight:

Good to see economic empowerment figuring in here as we strive for greener GROWTH !

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EcoVadis's curator insight, April 26, 2013 12:05 PM

News about Levi Strauss & Co.'s recent move towards supplier capacity building and engagement.

EcoVadis's comment, April 29, 2013 12:49 AM
Thanks for your comment. Indeed, "greener" growth also implies better social and economic conditions in global supply chains, not only environmental impacts as such. Let's hope for better economic and fair retribution for workers as well!
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Is the Girl Effect Real? | Sustainable Brands

Is the Girl Effect Real? | Sustainable Brands | Sustainable Marketing | Scoop.it
There’s a growing buzz about the attitude, engagement and positive impact of women in the marketplace and in society. But is the girl effect real?
Tim Kitchin's insight:

Connectedness, relationships and fair treatment matter more to women.  No surprises there then.  But men are closer behind than you might think. #girlification

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Social Business explained in 2 minutes - from socialbakers Engage 2013

Social Business explained in 2 minutes - from socialbakers Engage 2013 | Sustainable Marketing | Scoop.it
On Tuesday 23rd April, I attended the socialbakers Engage conference in London as the guest of their CEO Jan Rezab.
Tim Kitchin's insight:

Like the re-reference to "The death of average" in this post...and some nice stuff on gamifying internal communication...

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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | Sustainable Marketing | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.

Via Sylvain Leroux
Tim Kitchin's insight:

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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21 Best Tips from the Experts | Social Media Marketing World's Conference 2013

21 Best Tips from the Experts | Social Media Marketing World's Conference 2013 | Sustainable Marketing | Scoop.it

Best tips from the 2 day conference!

 

Here's a sample of the gold:

Schedule Your Social Media Updates: I use BufferApp to schedule tweets, Facebook posts and LinkedIn posts. I typically share my favorite quotes and links to articles I’ve written and great articles I find on the web. Since a lot of what I share is timeless, I can use the analytics from BufferApp to take the most popular content and schedule it again for another time.

 

– Dave Kerpen, CEO, Likeable.com

 

 

Mobile Marketing Tools: One of the great tools that I heard about at Social Media Marketing World was Mogreet Express.

 

Pat Flynn mentioned that he used it to text his listeners after his podcast with follow-up links. I plan on using it in both my product and service based businesses to market promotions and follow-up with mobile users after my webinars.

 

– Melanie Duncan, MelanieDuncan.com

 

[Remember] the Power of Email Marketing: Don’t be distracted by the shiny new toy of social media to the neglect of building an email list from day one of launching your blog or website.

 

Subscribe to an email platform such as Aweber, Mailchimp or Exact Target and make it easy for people to subscribe to your newsletter and receive your articles.

 

You own your your email list and it is an asset worth building from day one.

– Jeff Bullas, JeffBullas.com


Via Deb Nystrom, REVELN, bill woodruff, David W. Deeds
Tim Kitchin's insight:

Email remains the the most powerful, personalisable, persuasive and accessible tool we have.  Don't write off email marketing yet!

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Deb Nystrom, REVELN's curator insight, April 23, 2013 12:20 PM

This is a practical, on-trend post from respected teachers & experts. ~  Deb

David W. Deeds's curator insight, April 26, 2013 8:27 AM

Gotta check this out.