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Communication & Leadership
Learning from the past to build the future
Curated by Amy Melendez
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Rescooped by Amy Melendez from Business change
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It's got to be about Why, not How: How Great Leaders Inspire Action, Simon Sinek

"Why FIRST:  Communication and the Golden Circle:  Why, How, What?  Inspire where others do not.  Profit is JUST a result NOT a reason for existing."

 

Simon's examples include Apple (why so innovative?), Martin Luther King (lead major change, Civil Rights movement), and the Wright brothers (controlled powered manned flight that others did not achieve, tho' were working on.)

 

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"The goal is to do business with people who believe what YOU believe." ~ Simon Sinek

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Apple:  NOT, What we do, great computers.  Want to buy one?

RATHER:  Everything we do, we believe in challenging the status quo, we believe thinking differently. The way we challenge the status quo is making products that are beautifully designed, simple to use & user friendly.  We happen to make computers.  Want to buy one?

 

Counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.  

   

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" 

 

Source here.

 

More about Deb's world is here:
Planning & Strategy Retreats 

Presentation Videos - Change Results
Deb's mothership: The REVELN website

 

 


Via Deb Nystrom, REVELN, Roy Sheneman, PhD, David Hain
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Robin Martin's comment, May 11, 2013 12:39 PM
Thanks Deb!
Rescooped by Amy Melendez from #BetterLeadership
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To Create an Enduring Vision, Values Must Support Purpose

To Create an Enduring Vision, Values Must Support Purpose | Communication & Leadership | Scoop.it
Values must support your organization's purpose and desired future. Ask first, “What are our values?” Then ask, “Do our values enable us to fulfill our purpose and our potential?

 

See also http://seapointcenter.com/staying-power-vision/

and  http://seapointcenter.com/vision-part-2/ ;


Via Ariana Amorim, AlGonzalezinfo
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