Facebook isn't a chair or a cake, as the company has suggested in recent ads, but rather a credit card with similar drawbacks and incentives for users.
Facebook has become a kind of currency for the digital world, not unlike credit cards. A growing number of websites and apps require a Facebook account to use –- or at least to get — the full experience. And just as not having a credit history may hurt your chances when being considered for big purchases like a house or car, not having a Facebook profile may raise red flags when being evaluated by new acquaintances, potential roommates or even recruiters for jobs.
Facebook isn’t a chair or a cake — as the company has suggested in its first-ever advertising campaign — it’s a credit card. That may not have quite the same positive ring to it, but it’s arguably a better message to send investors as it speaks to the strength of the company’s business model in the long run. The bigger the downside to leaving Facebook, the less likely it is to suffer the same fate as MySpace — even if it takes away its users’ voting rights or starts to bombard users with ads.