Sustainable Innovation: Clean Tech Solutions Modern Consumption
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India's salt workers get help from social enterprise

India's salt workers get help from social enterprise | Sustainable Innovation: Clean Tech Solutions Modern Consumption | Scoop.it
Self-employed salt producers in Gujarat state can now borrow money at a much lower rate and hold out for a better price.
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Enterprise Social Media: Separating the Good From the 'Me-Too' Players

Enterprise Social Media: Separating the Good From the 'Me-Too' Players | Sustainable Innovation: Clean Tech Solutions Modern Consumption | Scoop.it
NEWS ANALYSIS: A proliferation of companies are sprouting or modifying their business models to portray them as enterprise social networking savvy, but some have smarter business models than others.
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Rescooped by Rebecca Wilson from Trends in Sustainability
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Fungi and roots store a surprisingly large share of the world's carbon

Fungi and roots store a surprisingly large share of the world's carbon | Sustainable Innovation: Clean Tech Solutions Modern Consumption | Scoop.it

The largest fraction of carbon held in the soils of northern forests may derive from the living and the decomposing roots of trees and shrubs and the fungi that live on them.

 

By some estimates, the planet's soils contain more than twice the carbon in the atmosphere. Boreal forests cover about 11% of Earth’s land surface and contain around 16% of total soil carbon.


Via Olive Ventures
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An interview with Don Tapscott - McKinsey Quarterly - Organization - Strategic Organization

An interview with Don Tapscott - McKinsey Quarterly - Organization - Strategic Organization | Sustainable Innovation: Clean Tech Solutions Modern Consumption | Scoop.it
The author and strategist describes why effective knowledge management within enterprises requires replacing e-mail with social media. A McKinsey Quarterly Organization article.
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5 Ways To Make Money And Do Good

5 Ways To Make Money And Do Good | Sustainable Innovation: Clean Tech Solutions Modern Consumption | Scoop.it
Does doing good equal a life of poverty? Or is it really possible to make a positive social impact without breaking the bank?The good news is that it’s definitely possible. The bad news is that it ain’t easy.
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Make an Offer they Can't Refuse: 5 Tactics for Stronger Calls to Action | Dukeo.com

Make an Offer they Can't Refuse: 5 Tactics for Stronger Calls to Action | Dukeo.com | Sustainable Innovation: Clean Tech Solutions Modern Consumption | Scoop.it
If it's easier to push a camel through the eye of a needle than it is to get your readers to complete one simple call to action, then maybe you need to cha

Via Mike Ellsworth
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Mike Ellsworth's curator insight, April 3, 2013 10:26 AM

Wow! Who knew that you could get more clicks with a link colored Blue #0044CC? Other great tips in this post.

 

via @dukeo

Rebecca Wilson's comment, April 3, 2013 2:16 PM
Right! After the comment about the "belcher button" I couldn't stop noticing the bright and shiny "suscribe" and "join" buttons. Again, great tips!
Mike Ellsworth's comment, April 3, 2013 3:29 PM
Rerbecca, I've followed Perry Belcher and even met him once. He definitely knows his stuff regarding getting people to take action. I did not know he had a button named after him, though!