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A City Dweller Tests Four Composters

A City Dweller Tests Four Composters | Sustainable Futures | Scoop.it
Spurred by her children, an urbanite tests four garbage-eating devices.
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Sustainable Futures
Things to do, consider and act on to create a sustainable future for people and planet
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How to digitally communicate your sustainability story

How to digitally communicate your sustainability story | Sustainable Futures | Scoop.it
Taz Burwaiss is Social Media and Community Coordinator at Lead International. In this blog post he highlights 5 key goals, which should help you structure how to communicate your impact story more effectively. This includes: Raising awareness, engaging your audience, educating your audience, inspiring your audience, and finally encouraging your audience to take action.
Each step contains top tips to utilizing both social media and storytelling tools that can help you communicate your sustainability campaign in a more sophisticated way.
Social media is a fantastic tool that gives you the opportunity to build a trustworthy brand to a targeted audience. It can help you build relationships with your stakeholders, become a 'thought leader' in your sector, identify new business leads, while also help you absorb better market and customer research.
Alongside this the power of storytelling can enhance your communication by presenting your content in a more human and emotional way, here by coming across as more engaging, 'user friendly' and inspiring.
So, how should you use these two digital tools in order to enhance your sustainability impact?
GOAL 1) Raising awareness
Social media and the power of branding are excellent tools for raising awareness. Here are some of my top tips to using these tools to achieve this first goal:

The first step is to identify what stakeholders/ decision makers you want to engage with. This may be your internal workforce, your customer's, the media publications within industry/ sector, your supply chain, the community your impact takes place within, or perhaps public authorities you plan to collaborate with. By segmenting your audience in this cross sectorial way you can begin to think about raising awareness in a smarter, more targeted way.
Focus on building PR relationships. Engaging with the media and turning them into media partners will help you multiply your reach, so that your content doesn't just reach your own audience, but reach's your partners audience too.
Branding. Branding is a complex topic, but the general rule of thumb is to ensure your brand speaks the same language as your audience. If you're communicating to individuals on the community level you may want to brand yourself in a more emotionally charged way that comes across as fun and quirky. While if your story is targeting potential funders you should communicate in a more corporate and slick style with an emphasis on graphs and statistics.

GOAL 2) Engaging your audience
My top tips:

Keep you communication style specific to the audience. Several studies have identified that individuals are more likely to accept information if delivered by messengers with whom they share a cultural affinity. For example, the former chief economist of the World Bank, Nicholas Stern, lent much credibility to the green growth message among the business community by volunteering to lead the analysis for the UK government of the economics of climate change.
Collaborate with celebrities or exciting talent within your sector. Not only the message, but also the messenger is important. Credible and trusted messengers are very much needed to make the case for deviating from business as usual. You may not be able to afford Angelina Jolie, William Hague and Leonardo Di Caprio to be the face of your campaign. But there should be plenty of highly sought after, industry specific experts worth teaming up with!
Identify a protagonist within your story. Psychological research shows that we interpret our experiences, and seek to understand the world, by creating stories of protagonists acting with intention to achieve a goal. These stories are called "meta-narratives," "paradigms" or sometimes "frames" because they provide frameworks through which we create meaning and make judgments.
Bring it down to earth. Demonstrate the complex benefits of your sustainability project in terms that can be understood and experienced in your target audience's daily lives. For example, how energy efficiency can reduce household costs, or how reducing air pollution can improve health. The most effective communication strategies demonstrate these benefits at the individual level.
Identify and use the hot 'keywords' in your sector. This will significantly improve your SEO and engagement with each segment you are targeting, as well as build trust with your audience.
Be transparent. By being full transparent and honest will also help you create trust with your customers.

GOAL 3) Educate your audience
Creating impact is about winning people's minds as well as their hearts. Your communication strategy will hereby also require an underlying fact-base that is robust to challenges from vested interests. Messages should therefore be balanced, with plenty of facts and figures to back up your claims, while also clearly stating both the winners and the losers in the transition to a greener economy.
GOAL 4) Inspire your audience

Be persistent and consistent. Creating one or two pieces of content isn't enough. Your sustainability battle will be long and hard, so you will have to expect this to be a long-term campaign in which consistency in how you communicate is of utmost importance. Essentially this is shaped by your brand identity and strategy.
Focus on the benefits. In the coming years the sustainability sector must prove that its triple bottom line model can deliver 'smarter' development results than the traditional economic model. This will involve an emphasis that clearly demonstrates the benefits of your project. Benefits can include reducing the likelihood and impact of climate change, improvements in attracting investment in innovation, creating green jobs and industries, conserving natural capital and advancing sustainable rural livelihoods. The basic premise of sustainable development is that future generations should not be any worse off than the current generation, and that there must be a balance between economic, environmental and social sustainability.

GOAL 5) Encouraging your audience to take action.

Call to action. Don't just leave you call to action until the end of the article. Find creative ways to weave your call to action into your story. Once the editorial is done, include a few ways people could get involved.
Empower your audience. Focus less on making people feel bad that they're not doing enough and instead empower them to feel as if they too can get involved. It's no longer about your organisation as the hero, but rather about giving the reader the opportunity to become the hero.
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Obama Urged to Plug Methane Leaks to Meet Climate Goal

Obama Urged to Plug Methane Leaks to Meet Climate Goal | Sustainable Futures | Scoop.it
Environmental groups are asking the Obama administration to beef up its climate plan by targeting methane leaks in the web of valves, pipes and pumps drillers use to produce and deliver natural gas.
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Some See Garbage, Others See an Opportunity: Installing Solar on Landfills

Some See Garbage, Others See an Opportunity: Installing Solar on Landfills | Sustainable Futures | Scoop.it
Green Mountain Power just broke ground on a 2-MW photovoltaic plant in Rutland, Vermont. While some other large PV systems planned for the area have met with strong opposition (some residents worry large, ground-mount solar arrays will be an eyesore on the state’s pastoral landscape), this pro
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Ban Enlisting Business on Climate Change May Win UN Pact

Ban Enlisting Business on Climate Change May Win UN Pact | Sustainable Futures | Scoop.it
United Nations Secretary-General Ban Ki-moon’s strategy to forge a global climate agreement by 2015 will enter a new phase next week when more than 120 world leaders meet in New York to discuss greenhouse gas cuts.
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The week in wildlife – in pictures

The week in wildlife – in pictures | Sustainable Futures | Scoop.it
Wild elephants of India, panther chameleons and raccoon dogs are among the pick of this week’s images from the natural world
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Metro Area Gross Domestic Product

Metro Area Gross Domestic Product | Sustainable Futures | Scoop.it
Percent change in real per capita GDP, 2010-2013. The Bureau of Economic Analysis is out with the preliminary numbers for 2013 metro area GDP (see the press release). We've now got enough data that...
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How Land Trusts Can Counter New Urbanism's Gentrifying Tendencies

How Land Trusts Can Counter New Urbanism's Gentrifying Tendencies | Sustainable Futures | Scoop.it
There are some exciting aspects to New Urbanism but there are downsides as well, including the displacement of lower-income people as new urbanism moves into an area.
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Towards Sustainable Mobility And Innovation For The Automotive Industry

Towards Sustainable Mobility And Innovation For The Automotive Industry | Sustainable Futures | Scoop.it
Nearly 30% of the total global warming emissions in US are produced by automobiles. 60% of which comes from cars and light trucks.
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The Investment Logic for Sustainability

The Investment Logic for Sustainability | Sustainable Futures | Scoop.it
If you need further evidence that the principles of corporate social responsibility boost the bottom line, Chris McKnett lays out just how many companies are paying more attention to environmental and social strategies—and how that's increasing current profits and boosting future outlooks.
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Jaime Lerner's Urban Acupuncture

Jaime Lerner's Urban Acupuncture | Sustainable Futures | Scoop.it
Jaime Lerner, one of the most influential urban leaders of our time, has written down all of his hard-earned wisdom about the city in one slim yet rich volume, Urban Acupuncture: Celebrating Pinpri...
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Millennials Love Transit Most, Boomers Still Stuck on Cars

Millennials Love Transit Most, Boomers Still Stuck on Cars | Sustainable Futures | Scoop.it
A new study shows generations bucking their upbringings, with sheltered Millennials choosing the bus.
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Growstuff Uses Open Data to Help Local Gardeners

Growstuff Uses Open Data to Help Local Gardeners | Sustainable Futures | Scoop.it
Growstuff provides information gathered from local gardeners on crop-planting times, best-suited varietals, and more for the regions growers calls home.
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Do We Think about Energy Efficiency the Wrong Way? - CleanTechies

Do We Think about Energy Efficiency the Wrong Way? - CleanTechies | Sustainable Futures | Scoop.it
Energy efficiency is a good thing because it cuts back on energy use and reduces our utility bills, right? True, but we limit its possibilities when we think about energy efficiency only that way. That’s the over-riding message from “Capturing the Multiple Benefits of Energy Efficiency,” a recent report by the International Energy Agency (IEA). The reportRead More
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Incredibly Small 3D Printed Middle Ear Prosthesis is Achieved on a 3D Systems Printer

Incredibly Small 3D Printed Middle Ear Prosthesis is Achieved on a 3D Systems Printer | Sustainable Futures | Scoop.it
3D printing has been providing various forms of prosthetic devices such as fingers, hands, arms and legs  for a short time now, mostly due to the fact that it is affordable, easy to use, faster than traditional manufacturing, and provides for total customization. Companies are also really beginning to see the potential of 3D printing in the rapid prototyping of medical products.


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http://www.scoop.it/t/21st-century-innovative-technologies-and-developments/?tag=3D



Via Gust MEES
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Shift to Mass Transit Could Have Major Economic and Climate Benefits - CleanTechies

Shift to Mass Transit Could Have Major Economic and Climate Benefits - CleanTechies | Sustainable Futures | Scoop.it
Expanding public transportation and infrastructure that promotes walking and biking throughout the world’s cities could save $100 trillion and cut transportation-related carbon emissions by 40 percent by 2050, according to an analysis by researchers at the University of California, Davis, and the Institute for Transportation and Development Policy. Urban transportation accounted for roughly one-quarter ofRead More
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Ecuador Shows Why Communities and the Climate Need Strong Forest Rights | World Resources Institute

Ecuador Shows Why Communities and the Climate Need Strong Forest Rights | World Resources Institute | Sustainable Futures | Scoop.it
Recent research from WRI and the Rights and Resources Initiative found that the world’s 513 million hectares of legally recognized community forests store 37 billion tonnes of carbon—29 times the annual carbon footprint of the world’s passenger vehicles.

However, it’s not enough to just legally recognize Indigenous Peoples’ forest rights—governments must also protect these rights from industries and other interests. The impacts of oil extraction in Ecuador illustrate why secure community forest rights are necessary to protect both livelihoods and the environment.
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Surging Gas Supply Masks Risk of Winter Price Shock

Surging Gas Supply Masks Risk of Winter Price Shock | Sustainable Futures | Scoop.it
Gas traders betting that ample supply will limit price gains risk a repeat of last winter’s rally as forecasts for another frigid season raise the specter of supply constraints.
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Beyond divestment: climate-concerned philanthropists pledge to move billions to wind and solar

Beyond divestment: climate-concerned philanthropists pledge to move billions to wind and solar | Sustainable Futures | Scoop.it
Groups have been divesting money from oil, coal, and gas for years. Now they’re hoping to get more climate-healing bang for their buck.
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What a Biblical-Style Flood Could Mean for Washington, D.C.

What a Biblical-Style Flood Could Mean for Washington, D.C. | Sustainable Futures | Scoop.it
How rising sea levels might overwhelm homes and military bases in the nation's capital.
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5 Key Themes Emerging From the 'New Science of Cities'

5 Key Themes Emerging From the 'New Science of Cities' | Sustainable Futures | Scoop.it
In the most innovate incubators of urban research, the lessons of Jane Jacobs are more vital than ever.
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"Solid" light reveals new insights about quantum mechanics

"Solid" light reveals new insights about quantum mechanics | Sustainable Futures | Scoop.it
Scientists at Princeton University have developed a quantum system that locks individual photons together in such a way that they behave like a solid or liq...
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Rebuilding Place in the Urban Space: Social equity is more than housing and mobility

Rebuilding Place in the Urban Space: Social equity is more than housing and mobility | Sustainable Futures | Scoop.it
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2 Questions for World Business Leaders at the UN Climate Summit | World Resources Institute

When CEOs and heads of state meet on September 23 at the UN Climate Summit in New York, two questions will guide the discussion.
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Global change: Trees continue to grow at a faster rate

Global change: Trees continue to grow at a faster rate | Sustainable Futures | Scoop.it
Trees have been growing significantly faster since the 1960s. The typical development phases of trees and stands have barely changed, but they have accelerated—by as much as 70 percent.

Via Jocelyn Stoller
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When Highways Are Barriers to Opportunity | Streetsblog.net

When Highways Are Barriers to Opportunity | Streetsblog.net | Sustainable Futures | Scoop.it

Looking at a map of commute times, Patrick Kennedy at Walkable Dallas-Fort Worth finds that people who live in census tracts with some of that region’s lowest household incomes spend the most time traveling to and from work. Many commutes are more than an hour each way.


Kennedy says this is what happens when road-building guides private investment — and it’s a vicious circle. As Dallas sprawls northward away from the urban core, he writes, places of employment become less and less accessible for those who can least afford “to get cars and get on the road.”


With swaths of the city losing jobs and population, Kennedy says all those highways built to connect are, in reality, serving as barriers.

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