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Environmental Leader on the Hidden Costs of Reusable Bags

Environmental Leader on the Hidden Costs of Reusable Bags | Sustainable consumption | Scoop.it
We love Environmental Leader and regularly encourage our readers to vist them as an additional source of excellent sustainable business news.
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Advertising Media and the Green Environmental Aspect

LINK: http://swoba.hhs.se/hastba/papers/hastba2011_008.pdf

 

Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing disbelief towards advertising. The results of the present study add to these previous findings by showing that the consumers’ trust levels in advertising vary among the 11 different media studied and that the marketing managers’ beliefs about consumers are not consistent with the consumers’ attitudes toward and usage of advertising media.  Ignoring this phenomenon may have consequences for companies investing in less favorable media and thereby adding to consumers’ increasing disbelief towards advertising.  The greatest discrepancy was found for ads on TV. The marketing managers seem to believe incorrectly that ads on TV are not only more trusted but also more used by consumers than the consumers claim. The consumers were found to have more negative attitudes toward TV advertising than what the marketing managers believe about consumers. TV is also perceived by the consumers as more harmful for the green environment than the marketing managers believe about consumers.  The results show that the consumers have more positive attitudes toward direct marketing than the marketing managers believe about them. The consumers perceive direct marketing as better, less irritating and less harmful for the environment compared to the marketing managers’ beliefs about them. In addition, the consumers claim to make more use of ads in many of the paper-based media than TV advertising when they want to buy different products. This was found to be not consistent with the marketing managers’ beliefs about consumers. The consumers were found to have more negative attitudes toward advertising through the mobile phone than the mark eting managers believe about consumers. Advertising through the mobile phone is considered by the consumers as one of the worst, most irritating and least trusted medium among the 11 advertising media studied. Moreover, the consumers consider the mobile phone to be more harmful for the green environment compared to the marketing managers’ beliefs about consumers.  The results also
show that the marketing managers feel more personal responsible towards caring for the green environment than the consumers. In addition, both the marketing managers and the consumers were found to have equally high demands and expectations of organizations to act responsibly toward the green environment.  This contradicts previous findings that showed that the green environmental  aspect is among the factors that are the least considered when marketing managers work with marketing communication in general and advertising media selection in particular. Furthermore, this study found that gre en environmental responsibility attitude (GERA) is weakly related to the perception on the green environmental aspect of advertising media. Thus, the discrepancies found in this study between the consumers and marketing managers regarding their green environmental perceptions on the 11 different advertising media should be explained by other factors.

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The Study on Green Consumption in the View of Philosophy ...

The Study on Green Consumption in the View of Philosophy ... | Sustainable consumption | Scoop.it
With the rapid development of industrial civilization, the level of productive forces had continuous improvement and social wealth increased rapidly. Dominated by the thinking of narrow human-centered doctrine, consumerism values and ...
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Is the WEF's Sustainable Consumption report credible? « News from ...

Is the WEF's Sustainable Consumption report credible? « News from ... | Sustainable consumption | Scoop.it
Last week, The World Economic Forum published a report proposing a leading role for the private sector in scaling sustainable consumption. The document is clever but who, apart from companies, is going to believe it?
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EC: How EU can Produce More Sustainably?

EC: How EU can Produce More Sustainably? | Sustainable consumption | Scoop.it
The public consultation invites all interested parties to share their views on the best ways to improve the EU's policies on Sustainable Consumption and Production in four areas, with the aim of providing targeted feedback on: Policies regarding...
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Lessons in sustainability: Avoiding 100-year mistakes - Vancouver Sun

Lessons in sustainability: Avoiding 100-year mistakes - Vancouver Sun | Sustainable consumption | Scoop.it
Lessons in sustainability: Avoiding 100-year mistakesVancouver SunSince retrofitting buildings to make them sustainable is both more expensive and less effective than building them right in the first place, we create 50-to 100-year consequences when...
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Growing Outside the Box: The Modern Concept of Vertical Farming for a Greener ... - Sacramento Bee

Growing Outside the Box: The Modern Concept of Vertical Farming for a Greener ... - Sacramento Bee | Sustainable consumption | Scoop.it
Growing Outside the Box: The Modern Concept of Vertical Farming for a Greener ...Sacramento BeeSustainability has emerged as a result of significant concerns about the unintended consequences of rapid population growth, economic changes, and...
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Zuma & Halonen: Seizing Sustainable Development - Straits Times

Zuma & Halonen: Seizing Sustainable Development - Straits Times | Sustainable consumption | Scoop.it
Straits TimesZuma & Halonen: Seizing Sustainable DevelopmentStraits TimesTo do so, we must put sustainable development into practice now, not in spite of the economic crisis, but because of it. Our challenges today are many.
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Millets Need a Comeback for a more Sustainable Indian Diet

Millets Need a Comeback for a more Sustainable Indian Diet | Sustainable consumption | Scoop.it
Due to the Green Revolution, rice and wheat have taken the place of millets in the traditional Indian diet leading to a spike in diabetes - what can be done? ...
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Tesco dumps 'green' label - Land

Tesco dumps 'green' label - Land | Sustainable consumption | Scoop.it
The GuardianTesco dumps 'green' labelLandWhen it launched four years ago, in conjunction with the Carbon Trust, Tesco's Carbon Reduction Labelling plan was hailed by then Tesco chief executive officer Sir Terry Leahy as the start of a “revolution ...
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Colgate Sustainability Report: Goals Met for GHGs, Water Use ...

Colgate Sustainability Report: Goals Met for GHGs, Water Use ... | Sustainable consumption | Scoop.it
Colgate-Palmolive beat goals of cutting greenhouse gas emissions and water use by five and 25 percent from 2002 to 2010, achieving reductions of 7.8 percent and 34.6 percent respectively, according to its 2011 ...
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Playdrome's Greening Initiatives are Serious Business - Patch.com

Playdrome's Greening Initiatives are Serious Business - Patch.com | Sustainable consumption | Scoop.it
Playdrome's Greening Initiatives are Serious BusinessPatch.comAs the owner of Cherry Hill's Playdrome Bowling & Entertainment Center, Perper had grown accustomed to managing his electrical consumption, the third largest expense of the 36-lane...
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Green Buildings Need Green Tenants | Homes | Green Living

Green Buildings Need Green Tenants | Homes | Green Living | Sustainable consumption | Scoop.it
Globally, design teams are working hard to design and develop the most sustainable facilities imaginable, some of which are even declared zero-energy. That said, despite ...
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Building brand equity with environmental communication: an empirical investigation in France

LINK: http://halshs.archives-ouvertes.fr/docs/00/63/44/43/PDF/Euromed_Business_Journal_-_Benoit-Moreau_and_Parguel.pdf

 

Purpose Using Keller's (1993, 2003) brand equity framework, this paper investigates the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations. Design/methodology/approach A between-subjects experimental design tests the hypotheses with a generalisable sample of 165 French consumers. Findings Environmental communication positively influences the strength and favourability of brand environmental associations, therefore improving brand equity. Two moderators reinforce the impact of environmental communication on brand equity through the strength of brand environmental associations: the perceived congruence between the brand and the cause, and the perceived credibility of the claim. Practical implications In the context of greater consumer pressure regarding business ethics, managers should favour environmental arguments in their corporate communication to improve brand image through societal associations. Doing so, they should focus their communication on causes that are congruent with their brands to facilitate brand equity building, and ensure they are credible when proclaiming these arguments. Originality/value of paper Despite existing research on corporate social responsibility (CSR), no studies focus on the specific impact of CSR communication on brand equity. This research provides initial empirical evidence about the positive effect of environmental claims on customer-based brand equity.

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Hinders for Eco-friendly Media Selection

This study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns. Problems with consistency and control thus seem to exist between companies’ ideas/decisions (documented environmental policies) and their actions (advertising media selection), causing the need for justification and/or hypocrisy.<P> This study adds to prior research on the non-use of models in practice by showing that the non-use of models also exists among marketing managers when selecting advertising media for marketing communication purposes. It was found that 64 percent of the marketing managers do not make use of media selection models. In the attempt to investigate differences in the factors guiding media selection between marketing managers who us e media selection models (users) and those who do not use any model (non-users), it was found that the users take a medium’s eco-friendly characteristics less into consideration than the non-users.<P> The paper discusses that the use of models can be viewed as attempts for making more rational decisions. The findings thus suggest that rational decision-making (users) may hinder eco-friendly media selection while non-rationality (non-users) may develop more powerful organizational ideologies such as acting responsibly towards the green environment. However, this study points out a link between the use of media selection models, previous experience and rules of thumb, i.e. the users tend to make more use of previous experience and rules of thumb than the non-users. Thus, the author argues that a new approach to model use may be needed and that the media selection should not be too much influenced by the marketing managers’ previous experience and rules of thumb. Othe rwise, new factors may be overlooked such as consumers’ increasing concern for the green environment in relation to consumer advertising media attitudes.<P> Previous studies have found that current approaches to marketing planning pay too little attention to the impact of technological advances on changes in consumer media habits. Thereby the risk may exist for focusing on mainly conventional media and not selecting “new media”. The present study seems to contradict these previous findings by showing that the selection of “new media” such as media using the Internet was found among the most selected advertising media by both the users and non-users for the two communication objectives studied, i.e. brand-building and to increase sales. Thus, the results indicate that while the marketing managers adapt their media selection to changes in technological media advances they tend to overlook consumers’ increasing concern for the green environment and the environ mental aspect of advertising media.<P> The results also show differences among the marketing managers in their selection of advertising media. At the same time as the non-users tend to be more precise with the recycling of paper, they are more inclined to select paper-based media such as catalogues and brochures than the users. The users on the other hand, tend to select more electronic media such as TV, radio and cinema than the non-users. In the attempt to explain the factors guiding media selection and in particular to what extent the environmental aspect of advertising media is considered, green environmental responsibility attitudes (GERA) of the users and non-users are assessed.<P>

 

http://swoba.hhs.se/hastba/papers/hastba2011_007.pdf

 

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Sustainable Consumption Gets Buy-In - GreenBiz.com (blog)

Sustainable Consumption Gets Buy-In - GreenBiz.com (blog) | Sustainable consumption | Scoop.it
GreenBiz.com (blog)Sustainable Consumption Gets Buy-InGreenBiz.com (blog)The years-long conversation about reducing consumption by getting consumers and others to buy fewer, more durable goods is gaining attention -- albeit still in small,...
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"Sustainable Consumption" Is Not an Oxymoron. It's Not Optional, Either - Huffington Post (blog)

"Sustainable Consumption" Is Not an Oxymoron. It's Not Optional, Either - Huffington Post (blog) | Sustainable consumption | Scoop.it
"Sustainable Consumption" Is Not an Oxymoron.
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It's Too Easy Being Green - Wall Street Journal

It's Too Easy Being Green - Wall Street Journal | Sustainable consumption | Scoop.it
Wall Street JournalIt's Too Easy Being GreenWall Street JournalWe're consumers at heart, and our response to difficulties of all kinds usually involves consumption in one form or another. My car's a problem?
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Green Bay Packaging Discusses Sustainability Efforts ...

In the fall of 2011, RMI in partnership with Baltimore County's Office of Sustainability, under a U.S. Department of Energy Grant, launched a...
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Diversity, Innovation and Sustainability at Rio+2.0 | GreenBiz.com

Diversity, Innovation and Sustainability at Rio+2.0 | GreenBiz.com | Sustainable consumption | Scoop.it
The first full day of a technology-focused gathering in the run-up to this summer's Rio + 20 conference in Brazil highlighted how Big Data, coupled with innovative ideas for dealing with Big Data, can make big impacts at every ...
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A boy band promotes 'low carbon goods' consumption as an action ...

A boy band promotes 'low carbon goods' consumption as an action ... | Sustainable consumption | Scoop.it
The song informs the seriousness of climate change and encourages to “take action against climate change through smart green consumption by checking the carbon footprint of the product”. The ministry and KEITI are ...
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Schools encouraged to adopt sustainable energy - Ed Exec

Schools encouraged to adopt sustainable energy - Ed Exec | Sustainable consumption | Scoop.it
Ed ExecSchools encouraged to adopt sustainable energyEd ExecSchools are encouraged to adopt more sustainable energy sources to reduce their carbon emissions and lower energy consumption, as academies are made eligible for new Government funding.
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MAJOR RETAILERS DISCARD THE USE OF CARBON FOOTPRINT ...

Launching four years ago in conjunction with the Carbon Trust, Tesco's Carbon Reduction Labelling plan was hailed by then CEO Sir Terry Leahy as the start of a “revolution in green consumption”. However, Tesco told foodie ...
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Hertz Launches Global Sustainability Strategy - PR Newswire (press release)

Hertz Launches Global Sustainability Strategy - PR Newswire (press release) | Sustainable consumption | Scoop.it
Hertz Launches Global Sustainability StrategyPR Newswire (press release)7, 2012 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ), the world's largest general use car rental brand, introduced "Living Journey" today, the Company's corporate...
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Enterprise Rent-A-Car Works With South Bay Cities to Bring EV Rentals to Torrance - MarketWatch (press release)

Enterprise Rent-A-Car Works With South Bay Cities to Bring EV Rentals to TorranceMarketWatch (press release)... air pollution and gas consumption.
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