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Commission européenne : L'économie circulaire: le grand défi de l'innovation

Commission européenne : L'économie circulaire: le grand défi de l'innovation | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
CORDIS Nouvelles est un service en ligne de nouvelles quotidiennes fourni par CORDIS, le service d'information officiel de l'Union européenne sur la recherche et l'innovation. Ce service interactif disponible en allemand, anglais, espagnol, français, italien et polonais présente l'actualité quotidienne de la recherche et de l'innovation en Europe: développements et activités, possibilités de financement, avancées majeures et manifestations.

Via Leïa Abitbol
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Veolia mise sur l’économie circulaire (Premium)

Veolia mise sur l’économie circulaire (Premium) | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
[caption id=attachment_108627 align=alignright width=208] Antoine Frérot (DR)[/caption] Le nouveau Veolia est né. Deux fois moins endetté qu’il y

Via Leïa Abitbol
Hatem SEDKAOUI's insight:

@suezenv et @sitafrance aussi, l'ensemble des acteurs prônent cette évolution ...

 

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Rescooped by Hatem SEDKAOUI from Economie circulaire
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Nice : l'économie circulaire, véritable levier d'innovation

Nice : l'économie circulaire, véritable levier d'innovation | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Eco-conception, écologie industrielle, économie de fonctionnalité... sont autant de thèmes que vont finir par aborder les entreprises d’aujourd’hui et de dema

Via Leïa Abitbol
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Pacte national de lutte contre le gaspillage alimentaire

Pacte national de lutte contre le gaspillage alimentaire | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
En Février dernier, le PNUE, la FAO et leurs partenaires lançaient une campagne internationale pour changer les habitudes liées au gaspillage alimentaire :

Via échoplanète, M-Christine Lanne
Hatem SEDKAOUI's insight:
Moi non plus... C'est dur la vie sans methanisation
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Abercrombie: la bêtise est-elle rentable?

Abercrombie: la bêtise est-elle rentable? | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it

Zoom sur deux entreprises textiles aux modèles radicalement opposés, alors que le secteur est interrogé sur sa responsabilité, après l'effondrement du Rana Plaza au Banglades


Via Camille Marguin, François GARREAU
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SAVE THE DATE - MARSEILLE : Conférence Ecologie industrielle et intelligence territoriale


Via Leïa Abitbol
Hatem SEDKAOUI's insight:

Super pour Marseille 

 

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
Hatem SEDKAOUI's insight:

So what we can do for increase our business without community manager?

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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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10 Claves que las marcas deben considerar para establecer buenos vínculos en redes sociales

De un tiempo a esta parte venimos siendo testigos de cómo las marcas se acercan a la web 2.0 y, aprovechando el poder de redes como Facebook, Twitter, YouTube, Google ,...
Hatem SEDKAOUI's insight:

Para tambien  hacer un mejor dessarollo humano

 

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Víctor V. Valera Jiménez's curator insight, April 12, 2013 9:20 PM

No se trata de estar por estar en las redes sociales, cualquier marca que quiera tener presencia debe de considerar estos 10 consejos si quiere tener un buen engagement con sus seguidores:

 

1. Consistencia

2. Claridad de objetivos

3. Compromiso y continuidad

4. Conexión y cercania

5. Censura cero (o casi)

6. Conocimiento y aprendizaje

7. Creatividad

8. Contenido relevante

9. Community Management

10. Competencia

Lydia Gracia's curator insight, April 15, 2013 6:33 AM

... para llegar al Social Business.

Rescooped by Hatem SEDKAOUI from Waste Waste Everywhere
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Waste Management Scenario in Jordan

Waste Management Scenario in Jordan | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it

Municipal solid waste in the country has steadily increased from 1.5 million tons in 2000 to about 2 million tons in 2012 which is posing a serious challenge to municipalities in big cities like Amman and Aqaba. Being a relatively modest Middle Eastern country, the per capita waste generation In Jordan is 0.9 kg per day.


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Salman Zafar's curator insight, April 13, 2013 1:03 AM

Currently there is no specific legal framework or national strategy for solid waste management in Jordan which is seriously hampering efforts to resolve waste management situation. Municipalities do not have enough funds to setup modern waste collection infrastructure, recycling facilities and waste disposal systems.

Rescooped by Hatem SEDKAOUI from RSE et Développement Durable
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RSE en Afrique : Les multinationales et le développement durable ...

RSE en Afrique : Les multinationales et le développement durable ... | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Un proverbe africain stipule que « si la musique change, changeons aussi la danse ». Depuis plus de dix ans, les africains dansent désormais au rythme d'une croissance annuelle du PIB de plus de 5...

Via François GARREAU
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Le crowdfunding ressuscite une marque historique

Le crowdfunding ressuscite une marque historique | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Ne trouvant pas d’investisseurs traditionnels, Thomas Steinemann s’est tourné vers le financement collectif pour relancer la marque horlogère DuBois et Fils.

Via haricot
Hatem SEDKAOUI's insight:

Just In Time  this méthode of investment & money leverage

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haricot's curator insight, March 22, 2013 10:11 AM
Socio-investissement => “J’aime l’idée que nous faisons tous partie de la marque et que la marque fait partie de nous.” — Yvan Jeanneret, investisseur
Rescooped by Hatem SEDKAOUI from Webmarketing et Réseaux sociaux
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Pas de stratégie gagnante sans empathie

Pas de stratégie gagnante sans empathie | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
    L'empathie (du grec ἐν, dans, à l'intérieur et πάθoς, ce qui est éprouvé) signifie la capacité à comprendre ou à ressentir les...

Via My Marketing Manager, Laurence Galambert
Hatem SEDKAOUI's insight:
Moi, je le pense aussi et je le pratique chaque jour...
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D'Dline 2020 ✏ 's curator insight, February 17, 2013 3:56 AM

Les dirigeants doivent savoir se mettre à la place de leurs clients ou de leurs usagers dans leur diversité et comprendre leur expérience face aux produits ou aux services qui leurs sont offerts - ou imposés.

Agnès FAURY CEDIOLI's curator insight, February 18, 2013 10:58 AM

L'empathie est la règle n° 1 d'une communication efficace que ce soit auprès de ses clients, de ses prospects mais également et surtout pour prévenir les conflits de toute nature. Ne l'oublions pas !

Jean-claude Zaugg's curator insight, February 27, 2013 4:30 PM

Eprouver de l'empathie, c'est se préoccuper des autres, d'abord en les écoutant, puis en les invitant à trouver comment répondre à leur besoin.

Rescooped by Hatem SEDKAOUI from Ecolo-info
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Le top 10 des villes les plus vertes de France

Le top 10 des villes les plus vertes de France | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Le top 10 des villes les plus vertes de France

Via Anne-Sophie
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What carpet companies can teach us about a circular economy

What carpet companies can teach us about a circular economy | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Desso CEO Alexander Collot d'Escury attended Davos to tout the concept of a circular economy — and the role carpet companies can play.

Via Leïa Abitbol
Hatem SEDKAOUI's insight:

Textile économie do IT too

 

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Une ville sans déchets, ça vous dit ? | Ecolo-Info

Une ville sans déchets, ça vous dit ? | Ecolo-Info | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Ce samedi 1er février à Bobigny avait lieu le lancement du mouvement ZeroWaste France. Initié par le Centre National d'Informations Indépendantes sur les Déc

Via Anne-Sophie
Hatem SEDKAOUI's insight:

Moi oui si tout est remployé, recycle, transforme, ou réutilisé et valorisé sous toutes ses formes

 

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Environmental Impacts of Plastic Bags

Environmental Impacts of Plastic Bags | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it

Plastic bags are one of the most objectionable types of litter in urban areas. The sheer volume of plastic waste generated coupled with energy and material resources required for product...


Via Salman Zafar
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Salman Zafar's curator insight, June 17, 2013 2:35 PM

Plastic bags are notorious for their interference in natural ecosystems and for causing the death of aquatic organisms, animals and birds. In 2006, The United Nations Environment Programme estimated that there are 46,000 pieces of plastic litter floating in every square mile of ocean and upto 80 percent of marine debris worldwide is plastic which are responsible for the death of a more than a million seabirds and 100,000 marine mammals each year from starvation, choking or entanglement.

Rescooped by Hatem SEDKAOUI from Planete DDurable
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Tableau de bord des indicateurs de l’économie verte

VIA  http://www.developpement-durable.gouv.fr/Les-indicateurs-de-l-economie.html


Via Hubert MESSMER @Zehub on Twitter
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Bobos, aventuriers, écolos : qui sont ces Français adeptes de la consommation collaborative ?

Bobos, aventuriers, écolos : qui sont ces Français adeptes de la consommation collaborative ? | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Bobos, aventuriers, écolos : qui sont ces Français adeptes de la consommation collaborative ?

Via M-Christine Lanne
Hatem SEDKAOUI's insight:

À vous de voir ou vous êtes ou pas ?

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Infographie : les français et Twitter

Infographie : les français et Twitter | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it

voici  une petite infographie réalisée par Ipsos/CGI pour le compte du Pôle AURA MUNDI de l’Argus de la presse. L'infographie s'intéresse à Twitter...


Via JEAN-MICHEL ROULLE
Hatem SEDKAOUI's insight:

Savoir comment parler à ce public...cette génération 

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Waste Management in Gaza

Waste Management in Gaza | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
With population of approximately 1.75 million, waste management is one of the most serious challenges confronting the local authorities.

Via Salman Zafar
Hatem SEDKAOUI's insight:

Think about IT 

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Salman Zafar's curator insight, March 29, 2013 11:10 PM

The continuous discharge of highly contaminated sewage water from Gaza Strip in the Mediterranean shores is causing considerable damage to marine life in the area. The beaches of Gaza City are highly polluted by raw sewage.

Rescooped by Hatem SEDKAOUI from RSE et Développement Durable
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Invitation - Les enjeux de l'eau

Invitation - Les enjeux de l'eau | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it

Vincent Chriqui, Directeur général du centre d’analyse stratégique (CAS), présentera, en présence d’experts, une série de documents sur :

 

 Les enjeux de l'eau

Mercredi 03 avril 2013 à 10h30
au Centre d’analyse stratégique - 18 rue de Martignac – 75007 Paris


Via France Stratégie, François GARREAU
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Semaine du développement durable : les 10 événements à ne pas ... - France 3

Semaine du développement durable : les 10 événements à ne pas ... - France 3 | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
France 3
Semaine du développement durable : les 10 événements à ne pas ...

Via François GARREAU
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Cómo encontrar un nombre para tu empresa y no desesperar en el intento - Marketing de Guerrilla en la Web 2.0

Cómo encontrar un nombre para tu empresa y no desesperar en el intento - Marketing de Guerrilla en la Web 2.0 | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Encontrar el nombre para una start-up puede ser una tarea frustrante. Para encontrar el nombre perfecto hay que tomarse el tiempo adecuado.

Via mezcal
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Un revêtement de sol 100 % recyclé à base de chêne et de plastique

Un revêtement de sol 100 % recyclé à base de chêne et de plastique | Sustainable business expert, waste & recycling, sales & marketing | Scoop.it
Il est désormais possible de faire un revêtement de terrasse en lames composites comprenant du chêne 100 % recyclé et du polymère également issu du recyclage de bouteilles de lait.

Via M-Christine Lanne
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