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Brands Compare Notes on Bettering Business in SB London Breakouts | Sustainable Brands

Brands Compare Notes on Bettering Business in SB London Breakouts | Sustainable Brands | Sustainable brands | Scoop.it
After a morning of inspiring plenary presentations, day one of the SB London Conference continued with a host of informative afternoon breakout sessions.
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Creating Brands for the Future: One Woman's Quest for Sustainable Brands - Forbes

Creating Brands for the Future: One Woman's Quest for Sustainable Brands - Forbes | Sustainable brands | Scoop.it
KoAnn is the Creator of Sustainable Brands Over the past two decades, KoAnn Vikoren Skrzyniarz has been a creator of big things.  She is a creator of brands in general and most recently she is the creator of Sustainable Brands.  Six years ago Sustainable...
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Best Global Green Brands 2012: Jez Frampton and David Pearson

Watch as Jez Frampton, Interbrand’s Global CEO, and David Pearson, Global Sustainability Leader of Deloitte Touche Tohmatsu Limited, discuss how sustainability is…...
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Sure, Actions Speak Louder - But Your Words Better Measure Up, Too | Sustainable Brands

Sure, Actions Speak Louder - But Your Words Better Measure Up, Too | Sustainable Brands | Sustainable brands | Scoop.it
Corporate sustainability claims are becoming standard practice, and consumer expectations have risen in kind: Data indicates that stakeholders now expect business to deliver greater value, beyond slicker products, quality services or higher profits.
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Sometimes It’s Not What You Add To A Brand, But What You Take Out ← Emotive Brand ← Emotive Brand

Sometimes It’s Not What You Add To A Brand, But What You Take Out ← Emotive Brand ← Emotive Brand | Sustainable brands | Scoop.it
We were reminded of the story of the sculptor who was asked how he managed to fashion a beautiful elephant out of a piece of granite.
He replied, “By chipping away all the pieces that didn’t look like an elephant”.
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Branding Sustainability: A Whole New Ball Game | Sustainable Brands

Branding Sustainability: A Whole New Ball Game | Sustainable Brands | Sustainable brands | Scoop.it
Technology has dramatically accelerated the pace of innovation. Sustainability has become a design filter, pushing new materials and engineering to the forefront. Original, better products are everywhere.
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Sustainability Leadership Through Branding: A Woman and a Community of 50,000

Sustainability Leadership Through Branding: A Woman and a Community of 50,000 | Sustainable brands | Scoop.it
I recently interviewed a woman affecting positive environmental changes through the process of branding. Branding -- as in, corporate branding done by corporate marketers? Yes, but we must understand how she defines branding first.
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How Radical Sustainability Can Save Your Business

How Radical Sustainability Can Save Your Business | Sustainable brands | Scoop.it
Iconic social-purpose brand Toms disrupted the shoe and eyewear categories with a one-for-one business model that donates a pair of shoes (or glasses) to a person in need for every pair that’s purchased.
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The Happiness, Sustainability and Brand Equation: Three Rules for Making a Results-Driving Connection | Sustainable Brands

The Happiness, Sustainability and Brand Equation: Three Rules for Making a Results-Driving Connection | Sustainable Brands | Sustainable brands | Scoop.it
“Happiness” is an important and potentially game changing, opportunity creating conversation in which brand and marketing leadership can – and should - engage, strategize and execute but there are several key steps to ensure any human and financial...
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Watch Alex Bogusky Talk About The Future Of Responsible Companies

Watch Alex Bogusky Talk About The Future Of Responsible Companies | Sustainable brands | Scoop.it
If people are going to eventually find out anything about your company, it’s no longer prudent to base your business off doing bad things to people or the planet.
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