KoAnn is the Creator of Sustainable Brands Over the past two decades, KoAnn Vikoren Skrzyniarz has been a creator of big things. She is a creator of brands in general and most recently she is the creator of Sustainable Brands. Six years ago Sustainable...
Corporate sustainability claims are becoming standard practice, and consumer expectations have risen in kind: Data indicates that stakeholders now expect business to deliver greater value, beyond slicker products, quality services or higher profits.
We were reminded of the story of the sculptor who was asked how he managed to fashion a beautiful elephant out of a piece of granite. He replied, “By chipping away all the pieces that didn’t look like an elephant”.
Technology has dramatically accelerated the pace of innovation. Sustainability has become a design filter, pushing new materials and engineering to the forefront. Original, better products are everywhere.
I recently interviewed a woman affecting positive environmental changes through the process of branding. Branding -- as in, corporate branding done by corporate marketers? Yes, but we must understand how she defines branding first.
Iconic social-purpose brand Toms disrupted the shoe and eyewear categories with a one-for-one business model that donates a pair of shoes (or glasses) to a person in need for every pair that’s purchased.
“Happiness” is an important and potentially game changing, opportunity creating conversation in which brand and marketing leadership can – and should - engage, strategize and execute but there are several key steps to ensure any human and financial...
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