Sustainable branding
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Rescooped by Bridget Sprague from Brand Marketing & Branding
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Chrysler Group Is Ad Age's Marketer of the Year

Chrysler Group Is Ad Age's Marketer of the Year | Sustainable branding | Scoop.it

A frenchman restores motor city pride in a bankrupt chrysler with a series of campaigns that resonated across america and lifted sales an astounding 37%.


Via Sylvain Leroux
Bridget Sprague's insight:

Look at all of the women. I love it. 

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Scooped by Bridget Sprague
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The top ten principles of sustainable branding | Brand New | Brand ...

The top ten principles of sustainable branding | Brand New | Brand ... | Sustainable branding | Scoop.it
I recently attended the Sustainable Brands Conference in London at the end of November as The Futures Company where I work were media partners at the event.
Bridget Sprague's insight:

"According to Dragon Rouge, in 2030 sustainability will be implicit in everything we do – from small businesses, to global organisations, to the guy next door."

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