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Celebrating the end of business as usual
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Rescooped by Torsten Flaegel from urban designs
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Following Torsten Flaegel

Following Torsten Flaegel | sustainable branding | Scoop.it

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Why Obama's win won't help renewable energy

Why Obama's win won't help renewable energy | sustainable branding | Scoop.it
From expiring subsidies to cheap natural gas, the renewable energy business faces tough times ahead despite President Obama's victory. Yet salvation may come as costs continue to fall.
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Building Brand-Consumer Partnerships for Change

View more videos here: http://SustainableBrands.com Good is a media company for "people who give a damn." SHFT is a media company that is "conveying a more s...
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Plastic Bag Ban Map

Plastic Bag Ban Map | sustainable branding | Scoop.it

Plastic bags are a nuisance throughout the world. These non-biodegradable bags are responsible for unsightly litter, flooding, the degradation of soil, creating an unnecessary expense for businesses, wasting petroleum which is a non-renewable resource and the causing deaths of hundreds of thousands of animals a year.

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The Call for Transformational Leadership | Sustainable Brands

The Call for Transformational Leadership | Sustainable Brands | sustainable branding | Scoop.it
A new study, “Transformational Leadership: Can It Be Trained?,” highlights a deficit of business leaders and the need to adopt new leadership skills to compete in today’s increasingly complex global marketplace.
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Green Companies Have More Productive Employees | Sustainable Brands

Green Companies Have More Productive Employees | Sustainable Brands | sustainable branding | Scoop.it
This is the key finding of a paper published this month in the Journal of Organizational Behavior.
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Conscious Capitalism: Can Empathy Change The World? - Forbes

Conscious Capitalism: Can Empathy Change The World? - Forbes | sustainable branding | Scoop.it
In the late 19th century, a concept called the Progressive Movement crept through the vineworks of American business thinking.
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Seven new conscious companies

Seven inspiring companies with the potential impact to improve the lives of billions… to save millions of lives… to make it easy to share and reuse the planet’s limited resources… to make it easy for us to share our time with those in need… to recreate the world where we know our neighbors…

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Study: Eco-packaging can influence purchase decisions | Packaging World

Study: Eco-packaging can influence purchase decisions | Packaging World | sustainable branding | Scoop.it
A study of a breakfast cereal in traditional packaging versus a carton made from sugarcane bagasse shows consumers are willing to go green, as long as it doesn’t cost more.
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Ray Anderson: The business logic of sustainability | Video on TED.com

TED Talks At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head.
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Using green gamification for fun and fame

Using green gamification for fun and fame | sustainable branding | Scoop.it

Gartner predicts that by 2014 more than 70 percent of Global 2000 organizations will have at least one “gamified” application.

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It's About Giving, Not Selling: Lessons from NCVS - The Network for Good

The National Conference on Volunteering & Service has been inspirational and motivating on many levels, but especially because many corporations...
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Why Sustainable Brands Must Get Social To Survive | Sustainable Brands

Why Sustainable Brands Must Get Social To Survive | Sustainable Brands | sustainable branding | Scoop.it
We recently talked with Simon Mainwaring, author of We First, a keynote speaker at Sustainable Brands ’12 and a social branding expert who has created marketing campaigns for brands such as Nike, Coca-Cola, Toyota and Motorola.
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New cocoa business model catching on

New cocoa business model catching on | sustainable branding | Scoop.it
Cocoa certification has taken off in the last few years and is being driven by the need to modernise the industry, says Edward Millard...
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Finding the Truths That Move People: Communication Design | Social Enterprise Bootcamp

Finding the Truths That Move People: Communication Design | Social Enterprise Bootcamp | sustainable branding | Scoop.it

Excellent communication design can propel an organization forward, and even the best business concepts can fall apart without it. In an over-stimulated, hyper-informed world, being able to distinguish yourself relies first and foremost on how you communicate your value – as an entrepreneur, organization, or business – to your audience. To SEBC, Cheryl brings years of experience as a communication designer, business strategist, and social innovator.

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Branding Sustainability: A Whole New Ball Game | Sustainable Brands

Branding Sustainability: A Whole New Ball Game | Sustainable Brands | sustainable branding | Scoop.it
Technology has dramatically accelerated the pace of innovation. Sustainability has become a design filter, pushing new materials and engineering to the forefront. Original, better products are everywhere.
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When a CEO Turns Activist: Why H&M Wants Bangladesh to Increase Workers' Wages

When a CEO Turns Activist: Why H&M Wants Bangladesh to Increase Workers' Wages | sustainable branding | Scoop.it
'When a CEO Turns Activist: Why H&M Wants Bangladesh to Increase Workers' Wages' blog post by Per Grankvist.
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Leave Your Chemicals at the Border: Bhutan Going 100 Percent Organic

Leave Your Chemicals at the Border: Bhutan Going 100 Percent Organic | sustainable branding | Scoop.it
The prime minister of Bhutan has announced that the nation is planning to convert all its agricultural land to organic farms, reports Rodale.
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Sustainable Energy for All: How to Fight Poverty and Climate Change - Forbes

Sustainable Energy for All: How to Fight Poverty and Climate Change - Forbes | sustainable branding | Scoop.it
On Monday, the UN Secretary-General’s office coordinated a meeting on sustainable energy.
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Color: the ultimate consumer persuader | Packaging World

Color: the ultimate consumer persuader | Packaging World | sustainable branding | Scoop.it
Package color is one of the first things that attract consumers at the store shelf; consider breaking the color mold in a product category for differentiation.
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Ceres Releases Sustainable Supply Chain Assessment Tool | Sustainable Brands

Ceres Releases Sustainable Supply Chain Assessment Tool | Sustainable Brands | sustainable branding | Scoop.it
For many companies, their biggest sustainability risks are embedded in the supply chain.
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How Can We Make Sustainability More Appealing to the Masses? | Sustainable Brands

How Can We Make Sustainability More Appealing to the Masses? | Sustainable Brands | sustainable branding | Scoop.it
If the challenges associated with issues such as climate change and rising food prices are going to impact everyone, from the man on the street selling fruit to the man in a skyscraper selling shares, then surely we all want to get involved in...
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The Ten Commandments of Green Marketing · Environmental Management & Energy News · Environmental Leader

The Ten Commandments of Green Marketing · Environmental Management & Energy News · Environmental Leader | sustainable branding | Scoop.it
"America's eco-consciousness, it turns out, is fickle. As recession gripped the country, the consumer's love affair with green products, from recycled toilet paper to organic foods to hybrid cars, faded like a bad infatuation.
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Sustainability Nears A Tipping Point | International Society of Sustainability Professionals

Sustainability Nears A Tipping Point | International Society of Sustainability Professionals | sustainable branding | Scoop.it

A joint study from the MIT Sloan Management Review and Boston Consulting Group reveals that a substantial portion of companies are now seeing the need for sustainable business practices - and are deriving financial benefits from these activities. Learn more about why sustainability strategy is a competitive necessity, what industries are leading the way in the adoption of sustainable practices and who is adding to their profits with their sustainability-related actions.

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Apple: Performance Without Purpose - Forbes

Apple: Performance Without Purpose - Forbes | sustainable branding | Scoop.it
Image via CrunchBase On Monday, it was announced that Apple’s stock market value had neared $625 billion, making it the most valuable company ever.
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