Landmark Reincarnate: Palazzo Campari in Milan | sustainable architecture |

Considered ahead of its time even in the 1960s, when it was first built, the Palazzo Campari building, (now La Serenissima) located in the historic centre of Milan is today a refurbished modern wrap.

New owners commissioned firm Park Associati to refurbish the landmark on the corner of via Turati and via Cavalieri in the historic centre of Milan, with careful attention to the preservation of its character. They also wanted to turn an inefficient building into an efficient one and provide a modern make-over. 

Other distinct features like reclaiming space on the ground floor opened up the areas, while pulling back elevations made it possible to eliminate cold bridging.

This, along with other energy-conserving measures got the building a Gold LEED certification. Useful floor area was relocated, allowing new spaces to be built and given away for tertiary use. Meanwhile, the landscaped courtyard, which forms the heart of the complex, has been reinterpreted in a contemporary setting...