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Rescooped by Günter Schumacher from Transmedia: Storytelling for the Digital Age
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The Future Of Storytelling Is About To Get Wild

The Future Of Storytelling Is About To Get Wild | Social Media & Marketing | Scoop.it

Via The Digital Rocking Chair
Günter Schumacher's insight:

Many of us go about our lives constantly surrounded by screens, immersed in various "stories": movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we're creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers.

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The Digital Rocking Chair's curator insight, October 11, 2013 10:42 PM


Kim Gaskins:  "Many of us go about our lives constantly surrounded by screens, immersed in various "stories": movies, TV shows, books, plot-driven video games, news articles, advertising, and more. Whether we realize it or not, we're creating new behaviors, routines, mindsets, and expectations around what we watch, read or play—which in turn presents new challenges and opportunities for creators and marketers."

Henrik Safegaard - Cloneartist's curator insight, October 12, 2013 3:03 AM

In other words, while the fundamentals of good storytelling remain the same, technology is changing how stories can be told. But what does that mean exactly? Click for more.

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Top 8 Mind Mapping Tools for Designers - Pixel77

Top 8 Mind Mapping Tools for Designers - Pixel77 | Social Media & Marketing | Scoop.it
We all know how frustrating it is to put ideas on a sheet of paper and organizing them efficiently, without making a mess out of it. Well, mind mapping tools help you out greatly. They are great to use if you are planning on creating a logo design, if you are working out how to build an app or everything design related. We have rounded up 8 mind mapping tools to help you out.
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New Tools for Storytelling

New Tools for Storytelling | Social Media & Marketing | Scoop.it
Pins about New Tools for Storytelling hand-picked by Pinner Journalism Tools | See more about storytelling, platform and augmented reality.
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Bilder für Facebook und Blog kostenlos erstellen

Bilder für Facebook und Blog kostenlos erstellen | Social Media & Marketing | Scoop.it
Wie Sie professionelle Bilder für Facebook und Ihren Blog erstellen, ohne einen teuren Designer zahlen zu müssen
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Social Media & Marketing | Scoop.it
Over 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
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35 Content Marketing Tools To Promote Your Brand

35 Content Marketing Tools To Promote Your Brand | Social Media & Marketing | Scoop.it

Content does matter. It might be a cliché, but it will never steer you wrong when we are talking about your business. Every brand has a story to tell and at the pulse of this story rests the voice of your brand.


Via Ivo Nový
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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Social Media & Marketing | Scoop.it
Want more traffic to your blog? Here are some tips for writing more compelling headlines.
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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Social Media & Marketing | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
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How To Get More Interaction On Google+ [INFOGRAPHIC]

How To Get More Interaction On Google+ [INFOGRAPHIC] | Social Media & Marketing | Scoop.it
"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.

Via Ivo Nový
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Rescooped by Günter Schumacher from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling for Social Impact

 

 


Via The Digital Rocking Chair
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Kajsa Hartig's curator insight, August 13, 11:39 PM

Transmedia Storytelling - for the public good.

Karen du Toit's curator insight, August 14, 2:15 AM

Great to take note of in libraries/archives as well! Can;t just use single platforms!

Jerri Lynn Hogg's curator insight, August 14, 2:40 PM
Great presentation!
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What influences purchase of your product or service? [Infographic] - Smart Insights Digital Marketing Advice

What influences purchase of your product or service? [Infographic] - Smart Insights Digital Marketing Advice | Social Media & Marketing | Scoop.it
Understanding your customer buying decision journey Getting cut through is a key challenge for marketers today since there are so many online influences on. Marketing topic(s):Consumer buying behaviour.
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Die 6 wichtigsten Zutaten für erfolgreiche Blog-Artikel - Testroom GmbH

Die 6 wichtigsten Zutaten für erfolgreiche Blog-Artikel - Testroom GmbH | Social Media & Marketing | Scoop.it

1. Grafiken und Bilder benutzen Das Internet wird immer visueller: Bilder und Grafiken werden gern und häufig angeklickt, Textwüsten haben es generell schwerer, Leserinnen und Leser zu beeindrucken.

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Lokal erfolgreich: Mit dem Local-SEO-Guide in 3 Schritten zu mehr Sichtbarkeit

Lokal erfolgreich: Mit dem Local-SEO-Guide in 3 Schritten zu mehr Sichtbarkeit | Social Media & Marketing | Scoop.it
Suchmaschinen statt gedrucktes Branchenbuch, ortsbasierte Mobile-Apps, Check-Ins in angesagten Cafés und Geschäften – lokales Online-Marketing ist in aller Munde und entsprechende Marketing-Maßnahmen für lokale Unternehmen sind unumgänglich. Wie aber positioniert man sich am effektivsten in lokalen Suchergebnissen?
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Facebook bleibt Traffic-Maschine Nummer 1

Facebook bleibt Traffic-Maschine Nummer 1 | Social Media & Marketing | Scoop.it
Facebook hat laut aktuellen Analysen seinen Ruf als Traffic-Maschine Nummer 1 verteidigt. Kein anderes soziales Netzwerk liefert so viel Traffic auf externe Web
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23 Rather Marvellous Twitter Best Practices [INFOGRAPHIC]

23 Rather Marvellous Twitter Best Practices [INFOGRAPHIC] | Social Media & Marketing | Scoop.it

23 Rather Marvellous Twitter Best Practices [INFOGRAPHIC]

 

Learn more:

 

http://gustmees.wordpress.com/2013/02/20/what-you-should-know-about-twitter-chats/

 

http://gustmees.wordpress.com/2012/06/27/how-to-use-twitter-with-success-for-education-and-more/

 


Via Gust MEES, donhornsby, Mau, Ivo Nový
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Use These Blogging Tools To Boost Your Productivity Immediately

Use These Blogging Tools To Boost Your Productivity Immediately | Social Media & Marketing | Scoop.it
Do you feel like you are running out of time? Use these blogging productivity tools to help you get more done in less time. Starting now.
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10 Optimization Experts Share Their Favorite Google Analytics Reports

10 Optimization Experts Share Their Favorite Google Analytics Reports | Social Media & Marketing | Scoop.it

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste any of it on tests that don’t result in learning or uplifts.


Via Pedro Da Silva
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10 Surprising Social Media Facts That Will Make You Change Your Strategy

10 Surprising Social Media Facts That Will Make You Change Your Strategy | Social Media & Marketing | Scoop.it
According to research 53% of Twitter users expect you to respond to a tweet within an hour! Are you checking your Twitter account often enough to ensure you meet that deadline? For that research an...

Via massimo facchinetti, Ivo Nový
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Best Guitar Lessons's curator insight, August 22, 6:01 AM

Ahh, the power of infographics

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Tweet from @tingimnetz

Tweet from @tingimnetz | Social Media & Marketing | Scoop.it
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Online collaboration: Scientists and the social network

Online collaboration: Scientists and the social network | Social Media & Marketing | Scoop.it
Giant academic social networks have taken off to a degree that no one expected even a few years ago. A Nature survey explores why.
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Six Types of Content and Why You Should Mix it Up! Part Two

Six Types of Content and Why You Should Mix it Up! Part Two | Social Media & Marketing | Scoop.it
Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced on mass, and three types of content that are bound to get your website or blog going: video, lists and instructional content. This week, we’re continuing our exploration down […]
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Think Content! Die ultimative Toolliste - Content-Driven E-Commerce

Think Content! Die ultimative Toolliste - Content-Driven E-Commerce | Social Media & Marketing | Scoop.it
Als ich mich kürzlich mit Miriam Löffler, der Autorin des sehr empfehlenswerten Buches “Think Content!” unterhielt, fragte sie mich “Hast du denn noch nicht das Tool XY auf Seite XX ausprobiert?”. Und ich: “Pfff .. ööhh”. Sie: “Aha! Du hast das Buch wohl nicht gelesen?”. Ich: “Doch klar, aber bei der Menge an Tools die dort stehen, kann ich mich ja  nicht an alle erinnern, oder?”.
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5 New Social-Media Platforms Worth a Look

5 New Social-Media Platforms Worth a Look | Social Media & Marketing | Scoop.it
They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
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5 Best Affiliate Marketing Sites To Earn Money Online

5 Best Affiliate Marketing Sites To Earn Money Online | Social Media & Marketing | Scoop.it
The biggest problem faced by most of the bloggers in affiliate marketing field is from where should they get started?
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Infografik: YouTube Rankingfaktoren als Periodensystem

Infografik: YouTube Rankingfaktoren als Periodensystem | Social Media & Marketing | Scoop.it
Für effektives Online Marketing ist YouTube eine der wichtigen Plattformen überhaupt, leider wird sie aber noch zu oft vernachlässigt. Keine Frage, in Sachen
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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Social Media & Marketing | Scoop.it
This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience.
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