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Et si Google Plus en valait vraiment la peine ? |

Et si Google Plus en valait vraiment la peine ? | | Sensemaking News | Scoop.it
Si Google+ est encore boudé par les Community Managers, il est important de garder en mémoire qu'il lie tous les services de Google, et par conséquent qu'il doit faire partie d'une stratégie digitale.
jlvksensemaking's insight:

De plus en plus clair qu'on ne peut pas (plus?) négliger Google+ dans une stratégie digitale...

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Déon Annabelle's curator insight, February 14, 2013 11:25 AM

Il est clair qu'aujourd'hui Google Plus devient un outil très important notamment pour le référencement.

Agnès Lisowski's curator insight, February 14, 2013 4:09 PM

Essayé et adopté! Les Google Hangouts ne sont pas encore au point, mais ca devrait venir...

Lydia Gracia's comment, February 19, 2013 9:19 AM
je commence à m'y mettre et à y trouver mon intérêt en tant que CM :-) merci!
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Sustainability & Social Media trend watching
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SEM – Search Engine Marketing, so what exactly is it? – 3cseo

SEM – Search Engine Marketing, so what exactly is it? – 3cseo | Sensemaking News | Scoop.it

#SEO SEM – Search Engine Marketing, so what exactly is it? http://t.co/Qi1XUbrIow

jlvksensemaking's insight:

Search Engine Marketing, what exactly is it? #SEO #SEM

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INFOGRAPHIC: What Is The Internet of Things?

INFOGRAPHIC: What Is The Internet of Things? | Sensemaking News | Scoop.it
The Internet of Things (IOT) and Smart Systems are based on the notions of Sensors, Connectivity, People and Processes..

Via Peter Azzopardi
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Peter Azzopardi's curator insight, September 3, 2014 4:47 PM

Included is a very indepth infographic and look into the exciting world of The Internet of Things. Infographic discovered via VisualCapitalist.com

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Harnessing the Internet of Things

SAP President Steve Lucas delivered a keynote at Internet of Things World Forum. The convergence of Mobile, Cloud, Big Data, and Social Media has made the In...
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Using Social Media to Build High Quality Relationships and Increase Sales | Social Media Today

Using Social Media to Build High Quality Relationships and Increase Sales | Social Media Today | Sensemaking News | Scoop.it
People buy from people whom they know, like and trust. So, in essence, the question that really needs to be asked is: How do I interact on Social Networks to build relationships, and eventually increase sales?
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Climate Change Is Making Canada Look More Like the United States

Climate Change Is Making Canada Look More Like the United States | Sensemaking News | Scoop.it
The vegetation around Winnipeg now looks as lush as what's growing in Minneapolis, according to a NASA-funded study.
jlvksensemaking's insight:

Canada looks greener... and it's not really a good news... #Green #ClimateChange 

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Social Marketing Tip: Create a Voice That Will Be Heard | Social Media Today

Social Marketing Tip: Create a Voice That Will Be Heard | Social Media Today | Sensemaking News | Scoop.it
A blog provides so much value and opportunity for virtually any company, brand or individual. But more importantly, a blog provides the platform
jlvksensemaking's insight:

your blog as a starting point for building your online voice...

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Skip Writing a Blog Post Today for the Health of Your Business | Social Media Today

Skip Writing a Blog Post Today for the Health of Your Business | Social Media Today | Sensemaking News | Scoop.it
It’s easy to get hung up about executing a social media strategy and ensuring that you never miss the publication due dates you place upon yourself.
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The Sharing Economy Hits the Mainstream Media, and That’s a Good Thing

The Sharing Economy Hits the Mainstream Media, and That’s a Good Thing | Sensemaking News | Scoop.it
Now leading news outlets are not only discussing the sharing economy: they are touting it, including Forbes and The Economist.
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How and Why to Drive Employee Adoption of Social Media | Social Media Today

How and Why to Drive Employee Adoption of Social Media | Social Media Today | Sensemaking News | Scoop.it
One person may be all you need to create and execute marketing programs. But can one person change the way your entire organization does business? Of course not. This article details why and how to train every employee to adopt social media.
jlvksensemaking's insight:

Social media should probably be incporporated in business training programs, just like finance or management skills already are...

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Poster avec efficacité sur Google+ Communauté : mode d’emploi

Poster avec efficacité sur Google+ Communauté : mode d’emploi | Sensemaking News | Scoop.it

L’intérêt pour le réseau social Google+ se renforce notamment avec le lancement récent de l’outil Communauté Google+lancé en décembre 2012.

Les communautés Google+ s’assimilent aux groupes de discussion bien connus et constituent une alternative aux groupes Facebook ou LinkedIn : Ce sont « des communautés privées ou publiques qui peuvent être dédiées à des sujets, des centres d’intérêt, des groupes, des activités… »


Via Freewares&Tutos
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5 Social Media Networks That Failed to Catch On | Social Media Today

5 Social Media Networks That Failed to Catch On | Social Media Today | Sensemaking News | Scoop.it
It doesn’t feel like that long ago when the likes of MySpace and Friendster were enjoying their limelight. But once users find their new social haven...
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How to Do a Social Media Competitive Analysis | Social Media Today

How to Do a Social Media Competitive Analysis | Social Media Today | Sensemaking News | Scoop.it
Does your brand stand out in social media? A competitive analysis is a good way to find out. This step-by-step process will help you find the data you need and explain how to turn it into actionable insights.
jlvksensemaking's insight:

a good summary of the steps to be taken to engage in social media

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5 Psychological Triggers to Increase Social Engagement | Social Media Today

5 Psychological Triggers to Increase Social Engagement | Social Media Today | Sensemaking News | Scoop.it
One of the top ways, of making your business a psychological magnet, is to build loyal follower engagement via social sites. This also helps brand your biz, up your sales and profits. And a great way to promote your products.
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We're going to need more storage for the Internet of Things - VentureBeat

We're going to need more storage for the Internet of Things - VentureBeat | Sensemaking News | Scoop.it
VentureBeat
We're going to need more storage for the Internet of Things
VentureBeat
Before this Internet of Things (IoT) phenomenon was even labeled, the biggest producers and consumers of data were large enterprises.
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The internet of things requires connectivity first, but it needs people too | Stacey Higginbotham | GigaOM Tech News

The internet of things requires connectivity first, but it needs people too | Stacey Higginbotham | GigaOM Tech News | Sensemaking News | Scoop.it

Often when discussing the internet of things, we tend to go on and on about collecting data and the potential efficiencies that come from understanding that data. The assumption is that much of that understanding will come in the form of an algorithm, but an article by John Hagel and John Seely Brown offers another viewpoint.

 

Hagel articulates a world where the internet of things requires human intervention because while the computers and data derived by connected objects and processes might show us problems or outliers, it takes a human to see those outliers and redesign the process to eliminate them. It’s that process that drives even more efficiencies.

 

From the article:

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Carbon dioxide levels soar to milestone level

Carbon dioxide levels soar to milestone level | Sensemaking News | Scoop.it
For the first time in human history, levels of carbon dioxide have surpassed 400 parts per million (ppm), according to data released this morning from NOAA.
jlvksensemaking's insight:

Earth keeping on sending messages that something needs to change. High time we listen... 

"Crossing the 400 ppm threshold is more than a new data point about greenhouse gas levels in our atmosphere," World Wildlife Fund chief scientist Jon Hoekstra says. "It's a sobering reminder that the planet we know today will not be the planet we know tomorrow."

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Les Tactiques de Social Media Marketing qui marchent le plus

Les Tactiques de Social Media Marketing qui marchent le plus | Sensemaking News | Scoop.it
Blog Socialshaker
jlvksensemaking's insight:

You need any reason to have an experienced copywriter/PR manager as a Community Manager? Just read this, more than ever content is key.. #SMM #Social #Media #ContentMarketing

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What Would Steve Do? 10 Lessons from the World's Most Captivating P...

Get more tips from the world's best presenters: http://bit.ly/Z8Spem
jlvksensemaking's insight:

We don't live our lives in bullet points... ;-)

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Does CSR Make a Difference to a Company's Image?

Does CSR Make a Difference to a Company's Image? | Sensemaking News | Scoop.it
How do companies make sure they are doing the right thing when it comes to corporate social responsibility, or CSR? New research from Northwestern University explains.
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Social Media and Interactive Content: Why Businesses Need to Engage | Social Media Today

Social Media and Interactive Content: Why Businesses Need to Engage | Social Media Today | Sensemaking News | Scoop.it
Like traditional expectations for brick and mortar businesses, consumers now expect online experiences to be engaging and interactive. Here's what marketers...
jlvksensemaking's insight:

Difficult to imagine a business wthout online strategy 5 to 10 years from now? 

And still, (too) many businesses still think "this is not (yet) for us"... #SocialMedia 

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22 Idées Pour Créer Du Contenu Pertinent [Infographie] | Emarketinglicious

22 Idées Pour Créer Du Contenu Pertinent [Infographie] | Emarketinglicious | Sensemaking News | Scoop.it
L'année dernière, Copyblogger.com publiait un article sur les stratégies existantes destinées à créer du contenu pertinent pour un site Internet.
jlvksensemaking's insight:

To the point reminder for compelling content creators.. (info) #SocialMedia #Content #Curation #Blog

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Twitter arrête TweetDeck et l'intégration de Facebook

Twitter arrête TweetDeck et l'intégration de Facebook | Sensemaking News | Scoop.it
Twitter a décidé de mettre fin aux versions TweetDeck pour iPhone, Android et AIR (pour PC). Et d'aller plus loin en stoppant complètement l´intégration de Facebook dans son application.
jlvksensemaking's insight:

Favoriser son propre éco-système, quoi de plus normal.. mais quid de l'intérêt du client?

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It's Official: Teens Are Bored With Facebook

It's Official: Teens Are Bored With Facebook | Sensemaking News | Scoop.it
Facebook even admits it's losing younger users.
jlvksensemaking's insight:

Interesting: Facebook becoming too mainstream for teenagers?

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The Internet, Social Web and Human Media: An Opportunity for Change | Social Media Today

The Internet, Social Web and Human Media: An Opportunity for Change | Social Media Today | Sensemaking News | Scoop.it
We are walking towards a digital-human present, where interpersonal skills and competences developed in an online environment are increasingly important. This could be a great barrier; however, these skills shouldn’t end in the online sphere.
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SEO or SEM? Which Will Help You Achieve Your Marketing Goals? | Social Media Today

SEO or SEM? Which Will Help You Achieve Your Marketing Goals? | Social Media Today | Sensemaking News | Scoop.it
SEO and SEM, when used together, can increase your traffic, boost your domain authority, and drive the right kind of users to find your site with ease.
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