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Sustainability Science
How might we keep the lights on, water flowing, and natural world vaguely intact? It starts with grabbing innovative ideas/examples to help kick down our limits and inspire a more sustainable world. We implement with rigorous science backed by hard data.
Curated by PIRatE Lab
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The Seven Sins | The Sins of Greenwashing: Home and Family Edition

The Seven Sins | The Sins of Greenwashing: Home and Family Edition | Sustainability Science | Scoop.it

Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

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30 vintage ads for brands you still eat

30 vintage ads for brands you still eat | Sustainability Science | Scoop.it

Don't be surprised if some of these well-known brands gracing your grocery list were staples for your grandparents or great-grandparents, too.

PIRatE Lab's insight:

How we describe the products that are important to us has always fascinating to me.  We can all do a much better job of pitching and selling products that are more sustainable.  Check out these old adds for food products from yesteryear.

 

I found the ads implying ladies can't golf and Coke being the key to workplace productivity to be the best of the lot.

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