291 views | +0 today
Rescooped by sustainability.wp from GMOs & FOOD, WATER & SOIL MATTERS
onto sustainability!

How you'll travel in 2024

How you'll travel in 2024 | sustainability |
A driverless taxi is waiting for you outside your house. Cruising through the city, you arrive safely at the airport where you drop off your luggage while ordering a coffee.

Via Monica S Mcfeeters
sustainability.wp's insight:

Really awesome

Monica S Mcfeeters's curator insight, June 30, 2:39 PM

Something to think about!

Your new post is loading...
Your new post is loading...
Scooped by sustainability.wp!

Ways in which Business Leaders can Act upon Climate Change

Ways in which Business Leaders can Act upon Climate Change | sustainability |

Unlike before, it is no longer taboo to talk about climate change within the corporate sector. While the development sector and other corporations are helping the world adapt to this change, the path is a long and challenging one.


The world is becoming more and more aware about the long term dangers of climate change. Small and large companies are no longer ignoring the issue and are looking for ways to make a difference and show their support. Considering that India along with china is among the world’s largest countries and greenhouse gas emitters, here is what you can do to help change things –


Taking a Stance

 Like already mentioned, it is no longer a taboo to talk about climate change within the business world. A number of Indian corporations are starting to take the lead by greatly emphasizing on sustainable development through massive nationwide operations. These businesses are regularly discussing the risks of climate change and how their businesses can help positive sustainability development examples for smaller or less aware corporations. By taking a stance, you business is doing more than just creating stories for good PR. Being more environment conscious is making more business today than ever.


Practicing what you Preach

With increasing levels of awareness among consumers, they too want to see the organizations they advocate to do more than just talk about sustainability and other related issues. By this, they mean that you need to now walk the talk. Now more than ever, your stakeholders are digging deeper to check whether there is any true action that is backing up claims made by your corporations. Each and every company, regardless of its financial strength or size can find effective ways to become more sustainable and responsible. For instance, technology startups must find ways to manufacturing products that are more efficient. Businesses and design offices and construct buildings that are conducive to energy savings, and retailers can focus on selling products that are sustainable and locally made. Something as miniscule as encouraging customers to use reusable shopping bags can also take your endeavor to become responsible a long way.


Thinking Out Of the Box and Long Term

At the end of the day to be able to effectively fight climate change, business leaders will have to completely alter the way their approach their business strategies. While many small businesses are already taking the leap and focusing on newer business models such as “sharing economy” which encouraging sustainable consumptions among customers; others are finding ways to invest in renewable energy systems. Even though they may take more than a few years to pay themselves, the long-term environmental impact is dramatically reduced.


That said the first step to making a change is to accept that there is a problem. Still, a surprisingly large number of old businesses are in denial about the impact of their irresponsible practices on the eco-system on the whole. With some awareness and comprehensive education, your business can soon start contributing to adaptation of climate change for its stakeholders. 

No comment yet.
Scooped by sustainability.wp!

Ways to Make your Business more Socially Responsible

More and more businesses are appreciating the idea that social responsibility is the foundation of a good business. However, there are still a number of old mindsets and practices that make it all the more challenging for business to cut the umbilical cord with old, irresponsible ways of doing business.

If you are a business leader as motivated to make the move, here are a few ways in which you can make your business more responsible –


Re-Imagining Responsibility

For starters, find ways to move your effort to become a responsible business away from the purview of a single officer or department to an entire business, all of its work and work force. It is no longer relevant for businesses to focus on responsibility only while making some decisions while allowing bigger issues to be ignored. The most success sustainability development examples involve business where all stakeholders were able to develop a responsible ethic.


Re-Imagining Effectiveness

Most businesses work on developing sustainable practices only for areas they think matter. For instance, fair trade that offers excellent image and outcome. However, many certified fair trade businesses are not really viable and do not create economic sustainability for local communities. Here, they conveniently avoid labor practices that are unfair and the need to foster good ecological practices, for instance.


Re-Imagining Success

Shift your business from measuring efforts to measuring effects. A responsible business will no longer take into account activities or practices as a measurement for success. Sustainable businesses tend to work on how actions and decisions influence the lives of the stakeholders.


Re-imagining Giving

It is less about what the business does after the profits are made but how they make the profit in the first place. Instead of focusing of donation of time and resources, it is also important that your business focuses on facilitating supply chain sustainability, waste-conscious business practices among other things.

Re-imagining Impact

Focus on increasing benefits as against decreasing harm. Be more aware of the contributions you make to your communities, customers’ lives, ecosystems, and the role of the investors in pervasive responsibility.


Re-Imagining the Corporation

Make it a point to integrate responsibility into the business and assessing it by functional benefits that are achieved within the system in which your company is a part of. Instead of fragmentation, work towards inculcating a sense of responsibility into how work is done by everyone in your business.


Make it a point to inculcate a culture where every individual within the value network takes ownership of the business like a CEO would. Each individual in the organization should feel responsible for the overall success of the business including the everyday decisions and actions that are taken. Foster engagement and purpose within the organization.


Build your talent instead of purchasing it. Developing potential is a lot easier and profitable and seeking and hiring new people. By realizing the true potential of your existing workforce, implementing a sustainable culture becomes easy for small businesses the world over.

No comment yet.
Scooped by sustainability.wp!

Why you Should be Considering Adopting Green Building Standards

Why you Should be Considering Adopting Green Building Standards | sustainability |

An increasing number of architects, builders and clients are agreeing that building sustainable structures is becoming more of a necessity than just a fashion statement. According to some estimations, residential and commercial buildings account for as much as 50% of the world’s energy and material consumption, 1/6th of water use and 1/4th of all the wood that is harvested.

With the reduction in cost of sustainable materials and products, adopting green technology for construction proves to be a lot more cost-effective in the long run. In fact increasingly, people can no longer afford not to build green.


Here are a few reasons why you should be considering adopting green building standards –


• Lower Building Costs:


Adopting green construction technologies help save money right from the day you start construction. This is true for homes as well as office buildings and factories. Studies suggest that the initial design investment of only 2% will deliver savings that is larger than 10 times the initial investment on a conservative lifespan of 20 years for the structure.


• Enhanced Productivity:


Other studies also indicate that green structures offer a healthier environment for its occupants. It was found that green office buildings experienced 40% less absenteeism and 10% increase in net revenue per employee. Employee retention was also higher in such offices.


• Higher Market Value:


Both residential and commercial buildings are able to retain a high resale value if they come with green design elements. The value of these properties comes in the form of its utilities and maintenance costs which are known to be lower than that of non-green buildings. Occupancy levels are also constantly higher and vacancy rates low.


• Health of the Occupants:


Homes and offices over the decades are plagued with what is known as the “sick building syndrome”. In green constructions however, occupants are able to enjoy healthy ventilation systems and the use of non-toxic materials for buildings.


• Improved Opportunity for Retailers:


A survey showed that sales in retail stores that were lighted with skylights as against electricity went up by 40%. Not only are such retailers lowering cost of electricity but also presenting themselves as an environmentally conscious business. All these factors prove that choosing to go green with your construction can in fact help you make money.


• Lowering Demands of Utility in Green Constructions

Reduced demands on gas, water and electricity means that the infrastructure of these buildings is able to sustain more with less. In addition to lower costs, energy-efficient net zero buildings often feed electricity back to the utility grid resulting in no energy costs by the year end.

Overall, occupants working or residing in such buildings are able to enjoy a much better quality of life. How much, for instance, would you be willing to pay to gain a day that is less stressful as against a day where you do everything you can to avoid catching the flu? Adding up all the above mentioned benefits of green architecture and sustainable design, it is evident that these buildings facilitate enhanced lifestyles that can shared by all society.

No comment yet.
Rescooped by sustainability.wp from InfoBlazeIND!

India Inc to spend R14,000 crore towards CSR in 2014-15: Jaitley

India Inc to spend R14,000 crore towards CSR in 2014-15: Jaitley | sustainability |
The minister later gave India Social Entrepreneur of the Year 2014 award to Hanumappa Sudarshan of Karuna Trust.

Via InfoBlaze
No comment yet.
Scooped by sustainability.wp!

Doing Good can be Good for your Business

Doing Good can be Good for your Business | sustainability |

Since most brands are forced to rely on one-way communication models, their message tends to focus mainly on the sales channel as against the community. While social media may have contributed significantly to change this, the overall appearance of your brand continues to matter.

Allowing the softer sides of your business shine through corporate responsibility related efforts can significantly help boost your brand marketing initiatives. Remember that your customers can eventually grow into becoming your greatest sales people. Making sure that they understand what you are doing comprehensively with your CSR efforts is critical to the growth of your brand.


Here are a few things to consider for optimizing your CSR initiative for business growth –


Leading from the Top

When developing your corporate sustainability and responsibility program, you need to have a long-term vision and commitment that starts right from the executive level. Having the C-level involved is also an effective way to improve your brand positioning overall and provide your supporters are chance to promote and engage with the activities you undertake without any apprehensions or doubts.


Listening, Learning and Implementing

If you truly wish to be active in the CSR game, it is important for your brand to constantly monitor and listen to the needs of the communities you are catering to. Determine the most effective approach to address the social issues. This could be anything between offering help to the homeless, getting involved with food banks, helping build homes or supporting academics by donating resources, time or money. All these activities help give your brand a human touch while strengthening the company at the same time. Simply searching for the hashtag #CSR or #Sustainability on social media will help you discover some great examples on how you can integrate social responsibility into your strategy.


Bringing in Innovation

The most innovative CSR projects are able to leverage social media to motivate followers to also participate, while they promote their own brand’s initiatives. A number of companies are optimizing social tools to encourage users and employees to share random acts of kindness and integrating their existing activities into the campaigns.


Communicating your Strategy

Once you have your strategy in place, it is equally important that you talk about what you are doing with it. When your audience hears about you acts of kindness they are more likely to be interested in taking part in your offerings. In addition to social medial channels, use your blogs and other inbound channels such as employee meetings, press briefs and other tools to maximize coverage and bring attention to your efforts.

Finally, make sure your CSR efforts aren’t going to waste. Companies spend more time than necessary on their sales channels. As unavoidable as it may seem in today’s economy, it is equally important for your brand to consider allocating internal resources to your ongoing CSR initiatives. You may also want to consider hiring key individuals that help properly develop and grow a strategy for your company’s CSR objectives. 

No comment yet.
Scooped by sustainability.wp!

Sustainable Healthcare and Education the path to Sustainable development

Sustainable Healthcare and Education the path to Sustainable development | sustainability |

India, one of the developing nations of the world is a country of diverse cultures, languages and strata of people. The progress for India from the time of Green Revolution till present has been manifold. But does the growth of a country judged only by its G.D.P rate? Or a country can be said to be superpower by the sophisticated armories it withholds. The problem we as a nation are facing arises when we turn our eyes away from is sustainability in healthcare needs and education. The rich is getting richer, while the poor is going to his bed empty stomach.


The Need for Sustainable healthcare:

Sustainable healthcare is a concept which involves 3 components;

Restoration of the already deteriorating healthcare of the populationManagement and effective implementation of the healthcare policiesOptimization to maintain a balance between the human and the non-human environment. 

A major population of India still doesn't have proper sanitation facilities; the rate at which the maternal mortality rate is growing should be a serious concern which is hampering the growth of our nation. India being an agricultural country still after 67 years of independence has reports of people facing malnutrition. There is a dire need for bringing sustainability for the healthcare provisions if India needs to present a holistic picture for the world.


The Need for Sustainable Education:

Education is a stepping stone for a child to achieve and fulfill his dreams. Through education a child comes to know about what is happening in the world or in other words, education connects a slum dwelling child to the happenings around his country. The progression of nation depends on the people who inhabit the nation and development can come only when the common man of that nation succeeds. The success of the common man is directly related to the education of its children. So I can conclude that the Development of the country can be assessed by the sustainability of the education system.


Sustainable Education focuses on the following:


Visualize your dream and trying to achieve themQuestioning the current belief systemsEmpowering the peopleGoing hand in hand 

Realizing the potential:

Sustainability for the healthcare and education can be achieved by the following ways:


Promotion of health and education schemes proposed by the government and their proper implementation.Development of anganwadi’s at the rural level that can generate employment for the females and at the same time provide vocational training and guide them onto the path of success.Instill the value of education and generate equal opportunities thus diminishing the gender discrimination.Promoting the development of proper sanitation facilities in the rural section of the society and generating awareness for the same.Promoting distribution of grains within the nation and mid-day meal schemes for reducing the prevalence of malnutrition. 

Together we can and together we will. It’s not just the government’s responsibility of keeping the check on these issues. We as individuals can play major roles to bring about a change and then truly we all can say; India Shining. 

No comment yet.
Scooped by sustainability.wp!

Importance of sustainability program in India

Importance of sustainability program in India | sustainability |
sustainability.wp's insight:

India is a country endowed with abundance of natural resources; however there is still dearth of severe effort in accomplishing a sustainability program which would lead to self-reliance. Self-sufficiency is a way of life which enables an economy to endure on its own, relying on its available natural resources and human capital by making a complete ecology to attain sustainability.


Corporate social responsibility role

Albeit, sustainability practices are not to new India, but the country needs more precise approach and collaboration among each unit of the society in order to attain greater good. Intensifying a breed of socially responsible corporate is the vital approach and solution to the problem.

Corporate social responsibility (CSR) defines measures of corporate towards improvement of society through voluntary involvement in environmental and social development to lessen issues arising from its operations, product or other services.A general point of view towards CSR is that companies must involve themselves in augmenting social as well as environmental conditions of the place they belong. This is because corporations are greater consumers of energy and other natural resources. 

Role of Government

There is a responsive effort from the government in regards to make corporate socially responsible in the country. The government has imposed corporate to spend certain percentage of their turnovers after tax towards attaining grater goals in the society such as health, education, environmental and infrastructure conversation. However, passing mandate is not just sufficient. Corporate must show their sincere efforts in sustainable development of the country. It rather requires overall encouragement through government’s supportive policies. Both government and corporation must look towards forming a platform of collaboration through which the goal of ecological development in India is to be attained.


Corporate strategies for Environment sustainability

Corporate strategy for sustainable environment is fundamentally designed by a corporate to offer a broader view of being the best corporate citizen. The sustainability program focuses on the firms aim to boost and replenish the environment for the betterment of society. Furthermore, the corporate sector operates in the excellent way to connect both its consumers and society. A company’s sustainability report is classified into various sections to cover significant areas affecting the whole businesses. Environmental sustainable development over the years has grown gradually in the vital sector of the businesses. Presently, environment sustainability is considered as the key sector of a business’s sustainability report.

The vital reason behind this specific strategy is the increasing economy of India that lays extreme pressure on the environment as well as significant natural resources such as energy resources, water and lots more.


These days, most companies offer committed sustainable environmental programs to prove its concern and responsibilities towards the environment. The environmental programs highlight on the specific specialized application of clean technology, pollution control measures and other actions without affecting the corporate business. Furthermore, assisting others in enhancing the quality of life assures every company as a highly socially responsible and good corporate citizen. Corporate sectors through specialized environmental programs are taking measures for environmental sustainability as well as for the improvement of the society. 

No comment yet.
Scooped by sustainability.wp!

How to achieve environmental sustainability?

How to achieve environmental sustainability? | sustainability |

The process that involves making decisions and then actions in regard to protecting the environment and to sustain human life is environmental sustainability. People are now realizing the impact of businesses on the environment. It is important to take decisions that can reduce the negative impact on the environment. It is not only the waste that is producing the harmful effects on the environment, but it is to take decisions in businesses that will lead to environmental sustainability in the future.


Sustainability in the environment is an important issue to consider. It is very important to have a sustainable environment. Many government departments are also showing keen interest in this regard. Businesses can make the biggest contribution in making a significant difference by following a green business idea.


Some of the harmful effects of the businesses on the environment are:


• Rainforest damage
• Over-fishing of oceans and lakes
• Polluting the environment through fossil fuel burn
• Damaging agricultural lands by using modern techniques


This is also true that most of the businesses have not shown any concern in regard to the negative impact, they can have on the environment. Many organizations are responsible for polluting the environment and getting involved in the practices that can cause harm to the environment. Many organizations are following the practices that are not sustainable without thinking that asustainable environment is a must for every country.


Reduce negative effects on the business


Now, there are many businesses that are involved in reducing the negative impacts and motivating to have a positive influence on the environment. They are completely diverted to following the environmental sustainability. This has forced the companies and organizations to make short term gains and look forward to the long term effects they can have on the environment. The actions by the organization should be analyzed in order to check if that action is having any bad or negative effect on the environmental sustainability. The negative implications can be long term and they are not easy to fix. So it is better to make the analysis well enough to keep the environment safe. The government of a country can get involved in the environmental sustainability actions. The major potential in regard to environmental sustainability is to be taken by the businesses and by the government itself. The businesses involved in this also has the edge to compete in order to attract potential customers. The consumers are now aware of the effects of the environment on the businesses and they always keep themselves well aware about this.


Environmental sustainability does not have any bad or negative effect on the profit in the business. And in the long term, it is always possible that it will improve the profitability by reducing unwanted expenses. If the companies do not effectively get involved in the sustainable environment, then it is very difficult for that company to make profit in the long term. Every action needs to be analyzed in regard to sustainable environment, properly before it is implemented and executed bythe organization.

No comment yet.
Scooped by sustainability.wp!

Do you have a green business idea?

A green building is an organization that has very less effect on the environment and the economy of a state or country. A sustainable business has all kinds of policies and strategies. A business stability and sustainability are measured by the various green activities initiated by the organization. The green business is staying with the needs of the present world, rather than involving into the abilities of the future products and services. Many companies have opted for green strategies in the business. In earlier days, there were not much companies going for green ideas so far. But now it is a big business.


A sustainable business idea

A green business idea is the process of analyzing the need of the product and how the current policies can be used and how is the idea of renewable resources going on. A sustainable business always tries to maintain the balance between the people, planet and profit. Clean-energy technology has outgrowth all the other sectors in the industry in investment and job growth, even when there is a recession. Reports have shown that high percentage of consumers is going for environment friendly products from the market. Even the government is also making efforts for the green economy in the future.


A green business ideahas the potential to drive innovation and enhance the economic recovery that changes the harmful practices in the business. Innovative green leaders are looking a more and more opportunity in the business. A number of companies are achieving success in business to achieve social and environmental change. These models in businesses are aim to preserve the quality of the environment. These also aim to promote social equity and also sustainable economic growth. There are many companies nowadays, which are leading with sustainability initiatives and also the development of green products and green building.


Use of green products to raise business

The green products that are less toxic are high in demand now. They have reduced the harmful impact on the environment and human health. Even small businesses are also captivating the media attention, securing investments and also capturing the market share. Most of the business owners will be the key to solving the economic and environmental challenges. It has produced a new wave of business that can handle the significant portion of the country’s wealth and other important growth factors. There are many companies that started when there was a recession going on in the market. And they still had many job opportunities with them. The clean-energy economy is growing and the demand for green products is on the rise. Those looking for green business can look at this idea for their own business.


Opportunities in green business

The business owners can look for various green business ideas to start with. Organic restaurant, garden training, selling organic coffee are some of the ideas for green business. Potential business opportunitiescan be in wind turbines distribution, solar installation, green business incubator, distributing renewable sources. Green transportation can also be a good green business idea to start with. Green product innovation and consumer goods retail is also a goof green business idea for the business owners. 

No comment yet.
Scooped by sustainability.wp!

15 Technology Initiatives Greening European Cities Any City Can ...

15 Technology Initiatives Greening European Cities Any City Can ... | sustainability |
We would like to share a selection of some of the most inspiring initiatives regarding green mobility, energy systems, smart city development, urban infrastructure, and greening industry efforts. At this moment those practices ...
No comment yet.
Scooped by sustainability.wp!

Understanding the Sustainability Meaning in a Developing Society

Understanding the Sustainability Meaning in a Developing Society | sustainability |

“Anything else you're interested in is not going to happen if you can't breathe the air and drink the water. Don't sit this one out. Do something” - Carl Sagan


This may sound like a simple sentence but it is something that every responsible individual should give a thought to and act in a responsible manner. India and the world are on a path of sustainable development, because the fact is without it, there is no real future for the rest of humanity. But the reality is the use of natural resources in India is extremely unsustainable, which has led to rapid ecological degradation.

What is a Sustainable Society?

Sustainability meaning differs from person to person and society to society. In a developing society like India, the consumption of resources is much higher as compared to the available resources. This has led to a deep scarcity of non renewable natural resources in the country. If the same situation continues, then one fine day there won’t be anything left for anyone and this is where the situation gets grim.


A sustainable society is the one which uses natural resources in a manner that it gets efficiently managed for the current and the future generations. Rather than just managing the existing natural resources, a lot of importance is given to creating renewable resources. There are several efforts from the government and the corporate sector to promote sustainability in the Indian society.


Here are some of the common ecological concerns faced in India.

Deforestation through excessive logging to create new cities and human dwellingsEnvironmental pollutionOver consumption of non renewable natural resourcesExcess fishingWater pollution by releasing toxic waste and chemicals in to the ocean.Unsustainable farming methodExcessive grazingUsing non renewable natural fuels as opposed to green vehicle technology.


There are several efforts from the corporate sustainability initiatives and the NGO sector to promote sustainability in the country. These efforts may sound simple to begin with but have a great impact on the ecostructure. Some of the common initiatives for sustainable development in India are as follows:


Recycling for converting waste into newer raw materialsWaste management for controlling overall pollution and creating newer sources of raw materialCreating newer forms of renewable energy sources like wind energy, solar energy.Adapting green technology to control the release of harmful gases in the environment and reduce the carbon footprints in the atmosphere.Using energy saving devices like CFL and LED lights that consume less electricityUsing hybrid cars that use biodiesel or ethanol fuel that controls air pollution and are also cost efficient.Adapting renewable energy sources in the industrial and transport sector.


Thankfully, with the amount of exposure that the topic of sustainability has been getting, the general understanding about it in the society too has improved. People are more conscious about their actions but then we are definitely a long way off from being a completely sustainable society. But yes, if each one of us makes an attempt towards doing their own bit for the purpose, there will be a considerable and drastic change in the ecosystem. With this, very soon India will be in league of other sustainable nations around the world.

No comment yet.
Scooped by sustainability.wp!

May 2014 - Why Is It Important to Continuously Improve Your Environmental Performance?

May 2014 - Why Is It Important to Continuously Improve Your Environmental Performance? | sustainability |
RT @FirstCarbon: Continuously Improving Environmental Performance - Best Practices of a Sustainability Program http:…
No comment yet.
Scooped by sustainability.wp!

Going Green to Improve your Bottom Line

Going Green to Improve your Bottom Line | sustainability |

Much unlike common notions, your organization needn’t switch its business model to help contribute to the environment. Even implementing the simple most steps can have big impact on your sustainability program on the while.


Taking Baby Steps to Sustainability

By making small adjustments in the way you function, you can soon transform you establishment in a green company and find ways to boost your bottom line at the same time. While most companies are required to adhere to a number of environmental standards by law, green businesses are those that go out of the way to implement sustainability management strategies beyond what is already required. By becoming a green business, the company is able to highlight where it impacts the ecosystem the most and what steps it has been taking to change this.


There are a number of other benefits associated with your company going green. Integrating efficiency and streamlined operations also help save significant money, reduce cost of utilities, waste management, etc. Here are some small ways in which you can not only help your environment but also save money for your business –

Going Paperless

Consider forwarding emails instead of printing them. Small measures like using both sides of the paper to make copies and using single spacing as against double can have a significant impact on the environment overall. Many companies today insist that prints are double sided unless specifically ordered otherwise. By decreasing the use of copy paper by 35% within a single year, organizations are able to facilitate significant savings in paper cost.


Investing in Green office Products

Cleaning products that are eco-friendly, items that are made out recycled products and light bulbs with energy saving capabilities are simple examples of things to integrate into your office shopping list. Energy saving light bulbs for instance utilize about 75% less energy than traditional ones and also last about 10 times longer. Furthermore, recycled paper is often 10 to 20% cheaper than regular paper.


Energy Conserving Measures

It has been estimated that by taking simple measures, businesses can cut down cost of utilities by 10 to 30% a year without compromising employee comfort, quality and service. Regular maintenance of HVAC systems, and installing windows and lighting that are energy efficient are excellent ways to facilitate this.


Starting a Composting Program

Businesses such as restaurants and hotels can save significant money and reduce garbage generation by signing up with a food composting program. Instead of throwing away food that is left over, it can be given away to existing composting solution providers.

That said, it is also not uncommon for business to tap into the marketing power that they receive by adopting green habits in the way the organization is run. Touting your status to potential clients and customers is an excellent way to draw in an increasingly conscious set of stakeholders. While looking at ways to boost your bottom line, consider tapping into trends that have global reach to create a positive impression for your business that eventually translates into profitability. 

No comment yet.
Scooped by sustainability.wp!

Common Misconceptions about Sustainability in Business

Common Misconceptions about Sustainability in Business | sustainability |

While making your small business green seems to be all the fad these days, even the hottest trends in the business can make the truth seem cloud. Here are a few common misconceptions that entrepreneurs need to debunk with regards to sustainability in business –


• Going Green can be Expensive


The biggest misconception about green building especially, is that it is a lot more expensive than traditional forms of construction. In reality, while the cost may seem a little more in the beginning, the return on investment is a lot faster. Furthermore, these new methods are also extremely healthy and durable.


For instance, a number of construction houses create buildings out of steel structural insulated panels. This creates building envelops that prove to be a lot more energy efficient keeping its occupants cool inside when it is hot outside and the other way round during the winters. By working with the right materials, owners are able to facilitate significant savings and create safer and healthier workplaces.


• You Need to Go Green because your Customers Expect it

While going green is an excellent way to identify your organization as a responsible business. However, perceptions do not always match with reality. While consumers want to buy from green companies, but only if the cost of the offering is close to that of conventional business. While people like to be perceived as environmentally conscious shoppers, in reality they are more price conscious. They are only willing to pay a little more if there is a benefit.

Another common challenge faced by businesses is that consumers don’t trust all eco-friendly claims. If the business claims it is green but is unable to prove it, it becomes a marketing and PR nightmare.


• Going Green can be Daunting


When one first hears about going green, most entrepreneurs tend to get intimidated since they immediately start thinking about exorbitant solar panel installation bills and other major capital investments. However, the truth is that any kind of business can start enjoying the benefits of being a green company by conducting an energy audit. By adding enhanced insulation, and replacing older light bulbs with newer and more energy efficient ones can facilitate immediate cost savings.

Furthermore, make it a point to reassess the kind of equipment your office is using. You can achieve big results with small change. Many businesses are choosing to invest in office equipment that immediately shuts down after being put to use for a set period of time.


• Saving or Making Money are the Only Reasons to Go Green

Business owners tend to ignore that the advantages of adopting sustainable practices is beyond just the bottom line. Especially when you are looking at attracting young talent, you will notice that more and more people want to work with green and conscious businesses.

Builders, architects and consultants that work with new businesses recognize the need for green and energy efficient building and business practices. A sustainable approach at work can significantly influence productivity levels and retention rates in your business.

No comment yet.
Scooped by sustainability.wp!

How to Make your SME more Environmentally Sustainable

How to Make your SME more Environmentally Sustainable | sustainability |

How your business works towards making its processes more environmentally sustainable is a leading question in the minds of all stakeholders. May it be customers, investors, vendors or even employees, all want to be associated with businesses that represent integration and credibility towards prioritizing environmental sustainability.

Here are simple ways in which your business too can jump onto the sustainability bandwagon-


• Reducing Costs of Meeting


Whenever possible, make a phone call instead of organizing a meeting. Consider sending out emails as against physical mails and conduct virtual meetings to save resources and costs of making business trips.


• Minimizing Use of materials


Instead of printing files, find ways to archive information on your computer. Advertise on your website as against printing too many brochures. Give recipients an option to opt for emails as against physical mail for your promotional material.


• Waste Reduction


A classic sustainability development example in smaller businesses involve inculcating a resource saving and waste reduction habit all the way to your entry level employees. Make it a habit to re-use old envelops, encourage the staff to use their own mugs and refill your cartridges as against replace them. You will also be able to find a whole lot of usable recycled stationary at your vendor’s. If there is anything you feel you cannot reuse, recycle it. Set up recycle bins where you staff can make use of them. Many businesses hold regular book, DVD and clothing swap days encouraging employees to inculcate sustainable habits even outside of work.


• Turn it Off


Switch off the lights, the ventilation units, computers, printers and other appliances at the power point when not in use. Not only will your equipment last your longer, but your power bills will also be significantly reduced.

• Outsourcing Technology

The advent of cloud computing services allows businesses to significant reduce their server needs. Virtual office services allow businesses to reduce requirements of office space as well as save on use of energy.


• Temperature Control


If the weather permits, turn down the air-conditioner. Lowering the temperature by just a single degree when it is hot outside can increase your energy consumption by 10%. Reduce this by further using cut out switches to reduce standby power usage. Install automated light sensors and when purchasing vehicles for your company, opt for hybrids. In your office kitchen or pantry, find ways to train the staff in reducing water consumption. Make it a point to repair leaky taps as soon as possible and reduce the setting for the hot water temperatures.


Finally, it is important that you business makes green decisions right from the start. Get your business some green credentials by creating a sustainable supply policy and guidelines and send out your checklist to all your vendors asking them about how their product or service rates in this regard. Ask your printers to use recycled paper, replace your non functioning equipment with energy efficient substitutes and look into your books of accounts and assess where monies are being spent without reason. With a practical and conscious approach, you will soon be able to adopt a holistically green work ethic for your business.

No comment yet.
Scooped by sustainability.wp!

How to Write a Great CSR Report

How to Write a Great CSR Report | sustainability |

Before venturing into the ‘how’s’ of creating an effective corporate social responsibility report, it is important for businesses to understand the objective behind this exercise. There are two main reasons behind why developing a well written CSR report becomes important –


• To benchmark the current operations of your business, its impact of society and the environment in general. This helps gain perspective on how and where you can improve


• To highlight to your stakeholders that the company is making justified investments towards community and environment stewardship.

Here are a few things that a good CSR report must consist of –


• Focus on Future Objectives rather than Past Success Stories


The entire point of a CSR report should be to understand the highlight how your business was conducted in the past so that the company can design a better future. While sharing success about your environmental education or any other strategy is a good thing, do not make the dire mistake of dwelling only on the past and ignoring the future goals. A report that does not consist of goals for the coming year is as good a boat with no compass. If you expect people to jump aboard your company, they will also want to know where your ship is going.

Make sure the goals you set are measurable. For instance, 30% reduction in green house gases, 25% more spends in education initiatives, etc.


• Discussing your Issues:

Regardless of how responsible you have been about your business, there is always something you can do to work towards facilitating more sustainability in your business processes. However, most companies deter from openly talking about their efforts when people already know that the manufacturing process adopted leads to significant environmental devastation. This question is going to be a leading one for almost all businesses that consume significant natural resources and produces more waste than it can ever recover. It is especially important for such companies to address these issues on priority.


• Avoid a PR Nightmare at All Costs:


It is always recommended that your report focuses on sustainable business practices and responsible workplace conditions as against philanthropy. CSR is more about how a business makes its profits than what they do with the profits. While philanthropy should definitely be a part of your strategy, if your company only focuses its CSR efforts on the donations it made and ignores its child labor practices, you are digging yourself a grave.


• Acquire Third Party Credibility:


Nothing works better for creating credibility, transparency and integrity for your business than 3rd party reporting and certifications. Many industries offer reporting tools that are designed specifically for that business segment.


Finally, make it a point to share statistics and stories within your report. Give your stakeholders a baseline metrics against which they can assess the success of your current and future CSR initiatives. A report that is heavy on stories and light of statistics will come across as more of a PR initiative than a genuine effort to deliver measurable results.

No comment yet.
Scooped by sustainability.wp!

Learn more about corporate philanthropy

We might have come across the term corporate philanthropy, but most of us do not know about it much in detail. Here is the information about it.


What is corporate philanthropy?

It the term referred to companies or corporate that has been is perusing the charitable donations of their resources and profits to any nonprofit organizations. In most of the cases, this type of philanthropy would involve donations of cash and in some cases, it can also be the facilities or the time dedicated volunteering time offered by the employees of a company. These donations are commonly handled by the organization or company directly or can also be by the foundations that the company has created for the same purpose.


More knowledge about corporate philanthropy and corporate responsibility

As a corporate citizen, it the role of every company of a country to take the corporate responsibility and render support and help the country to develop in economical or development aspects. As per the survey results drawn from the interview with philanthropy executives, the report signifies that enhancing management practices of various giving programs by corporate and offers actionable practices and best quick tips for all practitioners.

Some of the highlights related to corporate responsibility of a company include:

Enhanced interest towards philanthropy on global scale: more than 42% of respondents from corporate sector have been reported to be with the presence in international philanthropy. About 46% are with developing plans to refine and enhance their involvement on global scale.Significance of initiatives from employees: according to the reports, there is more than 90% volunteer programs by  giving departments and about 48% encouraged volunteerism via paid time off provided by the company to help them engage in any type of volunteer projects from their personal front or creating events that are coordinated voluntarily.Important emphasis on restructuring and strategy:  the giving departments of about 68% are revised with structure and strategy related to philanthropy significantly.  Between the year 2001 till 2004 there are has been several developments taken forward in response to the strategies.Changing standpoint in regards to publicizing giving:  PR is used for about 71% by the giving departments as strategy with communications. About 35% has been considered with leveraged advertising or marketing to enhance the awareness and about 26% is issued upon annual reports of corporate responsibility or community relations.Reputation of signature companies: the giving departments for about 55% have been engaged with one or the other signature companies. Some of them would be associated with one while some would be associated with more than one Signature Company. Signature initiatives would be defined comprising central focus towards philanthropy by the company. All those companies that are not yet associated with any of the signature companies would be under planning to launch the similar type of programs in near future.


It is of prime importance for corporate companies to indulge itself in any of the philanthropy programs or support its employees to take part in such programs to help them attain the right of responsibility on corporate sector towards philanthropy. 

No comment yet.
Scooped by sustainability.wp!

Learn in-depth about ecological sustainability

Learn in-depth about ecological sustainability | sustainability |

The population of the world is increasing at a higher rate when compared to the rate it was 50 years ago.  As per the survey, during the year 1820 the entire world population was around one billion but now it’s less when compared to the population of just one nation, China. With the increase in population the requirement of natural resources would also increase at the same pace. If the same rate continues then the day is not far in which we would only be able to find natural resources in library. The rate at which people are using natural resources and producing waste from it is completely unsustainable. The earth will be helpless to maintain this imbalance very soon. Hence an action towards the ecological sustainability has to be taken as it’s the right time for it.


What is ecological sustainability?

Sustainability is nothing but promoting the concept of equality among the people today and the people of future generation. The sole idea behind sustainability is to maintain balance among the economic, social and ecological needs. We need to take measures so that our requirements would not shred negative impact for future generation.

The ecological sustainability is nothing but the ability of biosphere to support the people of current generation and not hindering the needs of future generation from it. It signifies that if we make use of our natural resources in an efficient and in wise manner for short term then we would be able to preserve it for a longer term.  It completely relies upon the aspect that people have the efficiency to exhaust the natural resources completely and the end results would be nothing but contaminated water and soil that is infertile for future generations. The picture would be similar like what has been shown in few sci-fi movies.

The sole concept of having eco-sustainability is to preserve our natural resource by using in limited manner only as per the needs and preserving it for all generation of future. It is a concept that can be achieved by only if we people stop wasting our natural resources and start concerning about our future generation. If measures are taken wisely and everyone follows it then there would not come a day where natural resources are drained out completely and anything that is left is contaminated to the core.


What are the measures for conversation?

Conservation is the prime idea behind every other measure that is taken under eco-sustainability. It means that, usage of renewable resources must be taken at higher rates than the use of non renewable resources as the renewable resources have the ability to replenish themselves and can be used again. Preservation would signify that all nonrenewable resources must be left untouched. Considering that all non-renewable resources are drained and nothing left would give the idea to make use of renewable resources at the fullest. It would also bring up some new innovations that will use the everlasting renewable resources to carry out the entire task that are being performed today.

No comment yet.
Scooped by sustainability.wp!

How to attain sustainability in a business?

How to attain sustainability in a business? | sustainability |

A business needs to be sustainable in order to have maximum profit. A sustainable business is the one that have very minimal effect on the overall environment. A business is sustainable if it follows all the principles into all the sections of the business. Sustainability of a business can also be judged by the type of products or services it is delivering.


It is never too late or too early to think about the sustainability in business or any organization. The organization can follow certain steps in order to main the sustainabilityin an organization.


• Create smart integrated public policies for an organization
• Make a responsible consumption for an organization
• Must have an organizational structure in an organization
• Adapt sustainability in organization’s culture
• Follow proper directions for a business strategy
• Prepare the organizations to adapt to changes


Contribution to business


Sustainability in an organization contributes a lot to businesses. It contributes a lot in long and short term plans. Most of the businesses are following integrating sustainability in almost all the processes of an organization. External communication followed by the mission and values in an organization are the key areas. Sustainability in business is very similar to a company’s agenda. A strong foundation is necessary in any organization. An organization should always be clear about the objectives and goals that need to be followed in the coming years.

Communication of sustainable goals in an organization

It is not easy to build sustainability in an organization. The sustainability of an organization is directly related to the responsibility of a single department or single employee in an organization. Communication has always been a challenge in an organization. Everyone in the company embraces the objectives of a company, regardless of their role in an organization.


Embedding sustainability in the corporate culture


Long term investments in a company are very important when it comes to the sustainability of any organization or business. The sustainability strategies should never lose their strength with the change of the organization’s CEO or any other higher authority. New strategies should always sustain in an organization and this is not a simple and easy to do task. It needs to have proper planning in all the areas of the business and it should also be noted the effects of those in an organization. Growing the business is the top most priority of any organization. The companies that follow certain rules and strategies in an organization are always considered as the smart companies. Social challenges in the society can have direct impact on the business and the sustainability in a business can make the effect of social challenges to come below. Driving innovation in a business is very important.


A streamlined reporting method need to be followed by the organization in order to attain sustainability in a business. Many companies have been suffering from the inability to introduce sustainability in an organization. It is very hard to sustain changes and improvements in the services and products. Sustainability in a business is a must for every organization.

No comment yet.
Scooped by sustainability.wp!

Facts about responsible business

Facts about responsible business | sustainability |

What is meant by responsible business?

Responsible business also known as corporate social responsibility is about how organizations manage the business progressions to create apositive impact on the society. In other words, it can be described as the continuing commitment by companies to behave ethically and also contribute to the economic development while enhancing the quality of life of their workforce and even the local community as well as the society at large.


Elements of CSR practice

Environmental – This includes the environmental impact either directly or indirectly, of companies operations, services or products comprising those of its suppliers.Social or community –The impact of a corporation’s products, services, projects and investments on the society, and community at a local as well as global level.Workplace practices –It includes treating employees in a respectful manner in matters associated with recruitment and selection, equal opportunity, diversity, work and life balance, progression, professional development, managing redundancies, and complete entitlement to occupation rights.Business conduct and market place –Responsible behavior in manufacturing, selling, purchasing, and marketing business services and products.Ethical Governance –It is essential for a business to have ethical governance, from management level to throughout acorporation. There should be transparency, due diligence, risk management, and efficient codes of ethics and conduct.

What is social responsibility of business?

According to experts of business, gaining better profits and increasing it on every term is recognized as the social responsibility of business.The pundits of the market have been pondering about the purist interpretation as to which is the best way to explain the term. Profit is considered to be a lot easier concept to quantify than the terms such as happiness. But, when considered as whole, the aspects such as honest business, intangible advantages of good have a go which is way deep than pure finance. Here the matter of discussion would be the term profit, is it always in regards to money as per common sense?


The basic idea behind the term social responsibility of business is that companies or organizations must also embrace to its responsibility towards ecology and social factors and not always focused solely on increasing the profits exponentially. The social responsibility of any company entails the development of their business with positive relationship toward the society they operate in. according to ISO, the ability of a company to form relationship with environment and society where they operate would be the critical factor and their capability to carry out the operations effectively.As the overall performance is the measure hence it is considered to being used increasingly.

There are companies that are termed as green companies as they make the effort to use only ecofriendly measures to carry out their business and this represents their social responsibility towards society and environment.


The concept of responsible business is intended to offer each business with a greater ability to offer sustainable development. The greater the business’s sustainability developments, the more prosperous it can become. This is also essential for the well-being of the society!

No comment yet.
Scooped by sustainability.wp!

Sandy Cross PGA of America's New Director of Diversity & Inclusion - Cybergolf National

Sandy Cross PGA of America's New Director of Diversity & Inclusion - Cybergolf National | sustainability |
Sandy Cross PGA of America's New Director of Diversity & Inclusion Cybergolf National A native of Hamburg, N.Y., Cross will plan and direct the association's strategy, development and execution of a comprehensive, ongoing diversity and inclusion...
No comment yet.
Scooped by sustainability.wp!

Economic Survey Ch12: Sustainable Development, MDG - Mrunal

Economic Survey Ch12: Sustainable Development, MDG - Mrunal | sustainability |
Points from Economic Survey, about India's commitment towards climate change and sustainable Development. India has not even utilized its fair share of the earth's carbon space. Between ...
No comment yet.
Scooped by sustainability.wp!

Ecological Sustainability for Human Existence

Ecological Sustainability for Human Existence | sustainability |

Ecological sustainability is the ability to carry on life processes while maintaining a certain standing or processes within the existing environmental systems. The word ‘sustainability’, itself is most recurrently used” for connecting all human activities to biological systems in the perspective of maintaining an ecological balance. All human activities must involve responsible behaviour towards the eco system so that it is capable of functioning and maintaining its productivity in the long run to ensure availability of resources for the future generations while catering to the present.


Preserving eco-sustainability will depend on how life is led by the different societies all over the world and as human race as a whole. The responsibility of maintaining the balance of nature does not lie on the shoulders of any individual organization or a central governing body. It is by far the duty of individuals, businesses, governments at various levels to act responsibly within stipulated limits to ensure ecological sustainability.


With the growing population around the globe and the indiscriminate use of resources for business purposes and higher standard of living, the planet and its limited resources are under tremendous pressure. At this stage it is crucial to lay down rules and follow them religiously to ensure a better future for all. There are various ways that can be adopted at various levels to take corrective measures and restore some of the harm that has already been done through the process of modern development.

Types of Sustainability

Sustainability can be of four kinds, namely environmental, human, social and economic. All these four are vital for maintaining the entirety of life processes on this planet. Though all of them are interlinked yet is important to understand their differences and requirements.


Environmental Sustainability

Environmental sustainability is extremely vital because without it life processes would deteriorate considerably or could even lead to extinction.  It involves all the natural resources that the human beings requite for social and economic developments. Materials have to be acquired from nature in order to fulfil human needs. If the actions of humans deplete nature at a faster rate than it can renew, then sooner or later they will face a situation where there would not be enough raw materials for sustenance.


In addition to the rate of usage, eco- sustainability also means ensuring the management of waste, be it in any state. Polluting the air, water and the land irresponsibly would reduce productivity and efficiency. Excess of pollution can threaten the existence of all life forms on Earth.

Human Sustainability

Human sustainability mainly depends upon sound reproductive health of humans. Along with reproduction the care of children, catering to their medical health, giving them proper nutrition, access to education, and promoting their wellness will also lead to human sustainability. The present generation has to be equipped with skills and means to lead a healthy and responsible life in the future to maintain continuity.

Social Sustainability

Social sustainability to a great extent involves access to capital. Without access to enough social capital, it may easily deteriorate leading to mistrust and violence. This may even destroy societies. Social sustainability can be maintained through the maintenance of obedience to rules and regulations, laws, values which has developed among different societies over the years aiming at common well being.


 Economic Sustainability

To ensure economic sustainability societies must aim at conserving the means and resources that gives them economic advantages. To achieve this it is necessary to restrict the use of natural resources and to recycle and regenerate the possible means at a rate faster or an equal rate at which they are consumed.


All the four kinds exist within the realms of one another and are inseparable. Humans exist within societies that use up resources from the environment for sustenance as well as economic activities.

No comment yet.
Scooped by sustainability.wp!

Corporate Philanthropy Programs for Sustainability

Corporate Philanthropy Programs for Sustainability | sustainability |



Corporate sustainability at its core means, ways of managing business responsibilities in a sensitive manner so that, social, economic and environmental factors and their benefits are embedded within the panning, execution and monitoring processes of the business. Corporate sustainability to a great extent ensures the long-term success of a flourishing business. It is of vital importance for corporate to foster a responsible, ethical and a long lasting corporate philosophy. Today’s’ corporate have a great deal of responsibility towards the society as well as the environment. Most of the businesses work side by side with the government organizations as well as the NGO’s to ensure social welfare and environmental stability through corporate philanthropy programs.

How Businesses Help


Businesses work towards benefiting the underprivileged children, the ailing masses belonging to poorer sections of the society, catering towards environmental benefits through greener buildings, treatment of wastewater, use of renewable sources of power and much more. All corporate have their separate agenda which they work upon. A lot of planning, finances as well as man power are generally engaged in the process which gets integrated in their corporate philanthropy program.

Businesses as a common practice may donate cash, but many of them also move forward to allow the use of their property, facilities, and services. Some of the corporations also set up volunteer groups among employees who in turn donate their service time for a cause. These are essentially non-profit moves on the part of businesses and are totally charity grants based on the individual plans of the business.

Successful Strategies for Corporate Philanthropy


A deep-rooted, well planned and tactically executed corporate philanthropy program have the strength to earn far-fetched benefits for a business from the view point of public relations. It may also have a straight impact on the bottom line.  In several cases where there is a tough competition for products or services, consumers may just happen to take a decision regarding their choice solely based on the reputation of the company and how well it supports environmental and social causes.


A significant key to a successful corporate charity program can be involvement of the employees at every level of the business.

 From the top most management to the last level each employee given a chance, can be involved in supporting the philanthropy program through voluntary participation. It can be through personal donations or providing services. Businesses can also work out systems of paid time off when employees may engage in community services to support the company programs.


However all strategies must be planned and should be able to endure long term commitments. A quick and once in a while program neither has sustainable benefits not does it work towards corporate sustainability. Such programs may not prove to be practical and may not weigh up to the efforts taken in their organization.


The most perfectly suited corporate philanthropy programs are those which align wholly with the culture, values, role and the business goals of the corporate. Programs which are planned keeping in mind these pre-requisites are more likely to work well towards their goals and remain workable for years benefiting the community as well as the company.

No comment yet.