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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making - Business 2 Community | Social Media, Communications and Creativity | Scoop.it
RT @overit: RT @bowden2bowden: 8 Direct Mail & SMM Mistakes Your Small Business Is Making - via @B2Community http://t.co/fdvwRSuSr4 #smm #…
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Sam Howard's curator insight, September 25, 2013 4:19 AM

The author for this one has done some research and in this day and age where everything and everyone is on some form of social media, many of the companies that he received a mail out from did not have this follow up method. As we move further forward and social media plays more and more of a role in our everyday life style companies should also do the same. The author explains how now days it is getting harder to get your message directly across and that by partnering your mass volume mail out with a link to a Facebook page or something of the sorts it will increase the success of that campaign and possibly entice new customers as they will have spent more time with your company in the for front of the customers mind, in turn resulting in greater value for money

Corey McDevitt's comment, September 25, 2013 10:11 PM
To add on from what Sam has just said this article portrayed why a business should use social media to enhance and promote sales. I was very surprised of how many small business's that were tested had not promoted their social media at all, (20 of the 51 advertising did not include their social media channels). A tip that makes complete sense but i rarely see used is that it's not enough to just have Facebook or Twitter icons on your advertisement, you need more- your actual Facebook name or Twitter name etc, or consumers will find it difficult to find you, (which is what happened with the author). This method will erase any difficulties with trying to find media channels.
Teagan Adams's comment, September 26, 2013 1:07 AM
Sam makes a good point that it is very beneficial for companies to have a Facebook or Twitter or some sort of online presence that customers can be lead to. It is another channel for them to access and interact with the brand and may suit them better then direct mail etc Corey also makes a valid point that it is very hard to find a page when all they show you is a Facebook logo, having the name really helps !
Social Media, Communications and Creativity
I´m an enthusiast communicator, passionate about Social Media, PR, Design, Sustainability and viral campaigns. Follow me on twitter @bacharel
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5 Clever Social Media Marketing Campaigns that Went Viral | Jeff Bullas

5 Clever Social Media Marketing Campaigns that Went Viral | Jeff Bullas | Social Media, Communications and Creativity | Scoop.it

We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Businesses are now using this free technique to promote their products and services.We have compiled 5 examples of social media marketing campaigns that went viral to prove just how powerful it can be....


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Annemarie Nier's curator insight, July 18, 7:24 AM

Viral marketing is hard to plan, an over-used buzzword. Take a look at these 5 examples that made it and improve your own campaigns.

Gina Tucker's curator insight, July 18, 7:48 PM

Good ideas to use social to promote your business

David Avritt's curator insight, July 19, 5:57 PM

http://vetpreneur.info

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10 things to remember about social learning (and the use of social media for learning)

10 things to remember about social learning (and the use of social media for learning) | Social Media, Communications and Creativity | Scoop.it
Yesterday I listened into the #lscon Twitter stream for Learning Solutions conference in Orlando, Florida. There was some discussion about social learning, so I tweeted a few of my own thoughts. I’...
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4 Visual Content Tools to Help You Stand Out Visually |

4 Visual Content Tools to Help You Stand Out Visually | | Social Media, Communications and Creativity | Scoop.it

Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.Are you looking for new ways to present your message?Today’s marketers are using visual content to capture their readers’ interest and attention.In this article I’ll show you four of the best free tools you can use to create strong visual content for social media....


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Jeff Domansky's curator insight, July 1, 2:41 AM

Valuable visual tools worth checking out.

Karen E Smith's curator insight, July 1, 12:19 PM

It's helpful to have a reliable set of these.

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Corporate Creativity: Wisdom From The Late Gordon MacKenzie - Bob Sutton

Corporate Creativity: Wisdom From The Late Gordon MacKenzie - Bob Sutton | Social Media, Communications and Creativity | Scoop.it
As I have written here before, my favorite book on corporate creativity is Orbiting the Giant Hairball by the late Gordon MacKenzie. For me, nothing nearly as good has been written since. I was searching for insights on creativity and...
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Mobile Friendly: How to Manage Social Media from Your Cell Phone | Social Media Today

Mobile Friendly: How to Manage Social Media from Your Cell Phone | Social Media Today | Social Media, Communications and Creativity | Scoop.it
A few important and helpful social media apps that you can download and use right from your cell phone today.
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The Ideal Frequency for Posting on Blogs and Social Media | Social Media Today

The Ideal Frequency for Posting on Blogs and Social Media | Social Media Today | Social Media, Communications and Creativity | Scoop.it
The digital marketeers, all and sundry, have struggled to find out the right answer to this question.
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Is Social Media Working for You?

Is Social Media Working for You? | Social Media, Communications and Creativity | Scoop.it
Like anything in business, social media (done right) requires extensive experience and understanding of people, some technology and — most importantly — marketing. (#socialmedia Is Social Media Working for You?
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Infographic: Social media's impact on natural disasters

Infographic: Social media's impact on natural disasters | Social Media, Communications and Creativity | Scoop.it
Tsunami warnings were issued over the weekend following an earthquake on the Solomon Islands, leading to over 15,000 tweets mentioning...
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4 Free PR Tools for Your Small Business Toolkit - eZanga Articles

4 Free PR Tools for Your Small Business Toolkit - eZanga Articles | Social Media, Communications and Creativity | Scoop.it
4 Free Public Relations Tools for Your Small Business Toolkit http://t.co/Kb4Atfw0UB via @eZangaInc #smallbiz
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Top 10 Tips for Using a Celebrity Spokesperson - MarketingProfs.com (subscription)

Top 10 Tips for Using a Celebrity Spokesperson - MarketingProfs.com (subscription) | Social Media, Communications and Creativity | Scoop.it
MarketingProfs.com (subscription)
Top 10 Tips for Using a Celebrity Spokesperson
MarketingProfs.com (subscription)
No wonder, then, that spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs.

Via Ron Baker
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Ron Baker's curator insight, April 11, 10:17 AM

Savvy  recommendations and observations on using celebrity talent.

Florian Eisele's curator insight, April 17, 5:05 PM

Helpful tips how to utilize and work with celebrities. However, finding the right fit, who will boost instead of harm your NGO's brand, isn't that easy. Especially not in the long run.

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We Need an Education System that Promotes Creativity, Innovation, and Critical Thinking

We Need an Education System that Promotes Creativity, Innovation, and Critical Thinking | Social Media, Communications and Creativity | Scoop.it
Let's not wait another 50 years to reform the primary and secondary education systems in this country, because we can't afford not to. Let's start now.
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Separating Curiosity from Creativity | The Artist's Road

Separating Curiosity from Creativity | The Artist's Road | Social Media, Communications and Creativity | Scoop.it
Can you be creative without being curious? I find myself curious to learn the answer to this question. On some level it seems like asking if you can enjoy peanut butter without peanuts. Loads of creativity scholars tell us that ...
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The World's Best Sustainability Ideas - Forbes

The World's Best Sustainability Ideas - Forbes | Social Media, Communications and Creativity | Scoop.it
The World's Best Sustainability Ideas Forbes Katerva, a five-year-old nonprofit set up to recognize and support stand-out sustainability efforts around the world, has announced its third-annual awards in a competition it bills as the Nobel Prize in...
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Are you afraid of social media?

Are you afraid of social media? | Social Media, Communications and Creativity | Scoop.it
It doesn't pay to be apprehensive about one of the most important communication channels available to business. (Small Businesses | Are you afraid of social media?
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How to Test Blog Post Titles With Twitter |

How to Test Blog Post Titles With Twitter | | Social Media, Communications and Creativity | Scoop.it
Do you need an easy way to test headlines before you publish your articles? Here's how Twitter can help you find the best blog post titles.
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Consumers Are Willing to Pay More for Sustainability [CHART]

Consumers Are Willing to Pay More for Sustainability [CHART] | Social Media, Communications and Creativity | Scoop.it
More than half of the world's consumers are willing to pay extra for goods from socially and environmentally responsible companies. (55% of global consumers would pay more for socially conscious goods, a new survey finds.
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7 Tips to Be Viral on Internet

7 Tips to Be Viral on Internet | Social Media, Communications and Creativity | Scoop.it
SlideShare: Here are the top 7 tips to go viral. Watch it - share it!
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Companies Continue to Increase their Investment in Social Media

Companies Continue to Increase their Investment in Social Media | Social Media, Communications and Creativity | Scoop.it
Social media may have its share of nettlesome issues ... but that doesn’t mean companies aren’t spending more effort and energy on these platforms. To illustrate, a new online survey of ~1,060 busi...
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Social Media Etiquette: Be Followable

Social Media Etiquette: Be Followable | Social Media, Communications and Creativity | Scoop.it
Do you know the do's and don'ts for social media? While "etiquette" is an old-fashioned word, it fits perfectly. Social Media Etiquette is simply a guide to how to behave online just as dinner tabl...
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12 Resources to Improve Your LinkedIn Profile | Social Media ...

12 Resources to Improve Your LinkedIn Profile | Social Media ... | Social Media, Communications and Creativity | Scoop.it
A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.
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INFOGRAPHIC: How Green Cities Can Help Sustain the Future

INFOGRAPHIC: How Green Cities Can Help Sustain the Future | Social Media, Communications and Creativity | Scoop.it

People around the world are moving to urban areas in record numbers – and for the first time ever there’s more people living in cities than in rural areas. This trend is only set to accelerate, so it’s high time to develop solutions to make our cities more sustainable. CityTownInfo just launched a new infographic that shows how greener cities can pave the way to a sustainable future – check it out after the break.


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Norm Miller's curator insight, April 15, 1:24 PM

Mixed use and density does lower resources per capita.  But this is the first estimate I've seen.

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Tweet from @FreshfireStudio

Tweet from @FreshfireStudio | Social Media, Communications and Creativity | Scoop.it
Mental Speechwriting > "The biggest communication problem is we do not listen to understand. We listen to reply." http://t.co/wf4cc8857O
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5 Tips for Hiring A Good Social Media Manager | Social Media Today

5 Tips for Hiring A Good Social Media Manager | Social Media Today | Social Media, Communications and Creativity | Scoop.it
It goes nearly without saying that a social media presence is a must for any organization these days. Fact of the matter is that, whether you are present or not, the public is bound to be talking about your products and service ...
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Top Social Media Productivity Tools

Top Social Media Productivity Tools | Social Media, Communications and Creativity | Scoop.it
Your time is important. The problem is there isn't enough of it. Claim back your time with these top social media productivity tools and get more done.
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10 Years in Social Media - Engadget

10 Years in Social Media - Engadget | Social Media, Communications and Creativity | Scoop.it
It's our birthday! And there's a good chance you found out via one of two social networks. However, back in 2004, when Engadget launched, Facebook was in its infancy and Twitter still hadn't hatched. While the former catered ...
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