4Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered.
Why these pitches were unsuccessful is explored in-depth on the Bad Pitch Blog, but a common thread among them was using—and assuming—an unusual statistic or trend was enough to get Crudele’s attention. As evidenced by Crudele’s blunt reaction, numbers alone aren’t enough to get media coverage.
What journalists are really looking for is the story behind the number that is relevant to their beat and the interests of their readers....
A social polling tool that allows users to ask questions and collect sentiment in real-time, Thumb is a marketing gold mine, with over 500,000 downloads from the Play Store alone.User can vote on questions, based on an array of topics....
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