Social Media, Communications and Creativity
1.2K views | +0 today
Follow
Social Media, Communications and Creativity
I´m an enthusiast communicator, passionate about Social Media, PR, Design, Sustainability and viral campaigns. Follow me on twitter @bacharel
Your new post is loading...
Your new post is loading...
Rescooped by Social Media, Communications & Creativity from Public Relations & Social Marketing Insight
Scoop.it!

How to Turn Your Data Into Stories | PR Newswire

How to Turn Your Data Into Stories | PR Newswire | Social Media, Communications and Creativity | Scoop.it

4Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered.

 

Why these pitches were unsuccessful is explored in-depth on the Bad Pitch Blog, but a common thread among them was using—and assuming—an unusual statistic or trend was enough to get Crudele’s attention. As evidenced by Crudele’s blunt reaction, numbers alone aren’t enough to get media coverage.

 

What journalists are really looking for is the story behind the number that is relevant to their beat and the interests of their readers....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 16, 2015 3:08 AM

Superb data storytelling and media relations advice from Shannon Ramlochan at PR Newswire.

jose antonio gabelas's curator insight, January 16, 2015 6:24 AM

AÑADA su visión ...

Dean Ryan G. Martin's curator insight, January 16, 2015 9:05 AM

In SEO, we are surrounded with data. Yet, "what journalists and their audiences will remember in the end is how your story made them feel." 

Rescooped by Social Media, Communications & Creativity from Public Relations & Social Marketing Insight
Scoop.it!

Eight Great Ways To Open A Speech (Part Three) | Mr. Media Training

Eight Great Ways To Open A Speech (Part Three) | Mr. Media Training | Social Media, Communications and Creativity | Scoop.it
The final part of the series teaches you to open a speech through humor, by referring to the conference, or by referring to a newsworthy item.

 

Over the past two days, you’ve learned that the opening minutes of a presentation are often the most important. And as you know by now, the authors of The Definitive Book of Body Language have found that the audience forms 60 – 80 percent of its impression of a speaker within the first four minutes.


Therefore, I hope you’ll invest time in creating an opening that’s better than “Good morning. Thank you for inviting me here today. I’m excited to talk to you. Today’s agenda will be… (zzzzzzzz)….”


Today’s post will cover three final ways to open a presentation or speech: building off the conference theme, mentioning something in the news, and using humor....


Via Jeff Domansky
more...
No comment yet.
Rescooped by Social Media, Communications & Creativity from Public Relations & Social Marketing Insight
Scoop.it!

20 Speeches on Storytelling in Branding | The Trend Hunter

20 Speeches on Storytelling in Branding | The Trend Hunter | Social Media, Communications and Creativity | Scoop.it

Many brands today are turning to storytelling in branding as a strategy to connect with consumers. These curated speeches demonstrate how this particular strategy benefits different brands and how it can be implemented in different industries. 


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 19, 2013 1:51 PM

Awesome videos and brand storytelling resource...