Social Media, Communications and Creativity
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Social Media, Communications and Creativity
I´m an enthusiast communicator, passionate about Social Media, PR, Design, Sustainability and viral campaigns. Follow me on twitter @bacharel
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How to Turn Your Data Into Stories | PR Newswire

How to Turn Your Data Into Stories | PR Newswire | Social Media, Communications and Creativity | Scoop.it

4Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered.

 

Why these pitches were unsuccessful is explored in-depth on the Bad Pitch Blog, but a common thread among them was using—and assuming—an unusual statistic or trend was enough to get Crudele’s attention. As evidenced by Crudele’s blunt reaction, numbers alone aren’t enough to get media coverage.

 

What journalists are really looking for is the story behind the number that is relevant to their beat and the interests of their readers....


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Jeff Domansky's curator insight, January 16, 2015 3:08 AM

Superb data storytelling and media relations advice from Shannon Ramlochan at PR Newswire.

jose antonio gabelas's curator insight, January 16, 2015 6:24 AM

AÑADA su visión ...

Dean Ryan G. Martin's curator insight, January 16, 2015 9:05 AM

In SEO, we are surrounded with data. Yet, "what journalists and their audiences will remember in the end is how your story made them feel." 

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20 Speeches on Storytelling in Branding | The Trend Hunter

20 Speeches on Storytelling in Branding | The Trend Hunter | Social Media, Communications and Creativity | Scoop.it

Many brands today are turning to storytelling in branding as a strategy to connect with consumers. These curated speeches demonstrate how this particular strategy benefits different brands and how it can be implemented in different industries. 


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Jeff Domansky's curator insight, March 19, 2013 1:51 PM

Awesome videos and brand storytelling resource...

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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | Social Media, Communications and Creativity | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn


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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Social Media, Communications and Creativity | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need t…

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Jeff Domansky's curator insight, October 21, 2014 3:40 AM

Here's how to get together a smart social marketing plan.

Oliver Durrer's curator insight, October 21, 2014 11:42 AM

This 12 steps blueprint has you covered for your social media marketing strategy and its execution.

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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | Social Media, Communications and Creativity | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)