Μοst parents, like Maria, aim for the best possible upbringing for their children. But how many parents do actually have enough time to spend with their kids, feed them properly or educate them to become conscious consumers and not victims of advertising?
In a recent research project, the Worldwatch Institute Europe chose six European families from Serbia, Spain and Denmark to talk about their family life and children’s lifestyles. These families came from different professional backgrounds, some with and others without an academic background, some lived in a city and others in rural areas with at least one child between the ages of 4 and 12. But they all had one thing in common: parents spent very little time with their children, perhaps only in the mornings and the late afternoons or early evenings.