Jan 29, 2013 The Guardian Sustainable Business
There's nothing quite like watching the extraordinary dedication and concentration of a dog herding a flock of dispersed sheep into a small enclosure.
If you want to see the equivalent in the world of business, look no further than Ellen MacArthur, who plans to corral 100 CEOs into joining forces with her to take the circular economy to scale. The official launch will take place next month with the first batch of companies signing up.
The consumer goods industry could save $700bn a year if they start taking action, such as introducing the anaerobic digestion of household waste.
Unilever CEO Paul Polman says that implementing the circular economy will not only save vital resources but also spur innovation and allow companies to succeed in decoupling growth from resource use.
"A new term has emerged in recent years to describe our modern era – the Anthropocene," he says. "It rightly implies that in this age humans became the dominant force shaping our physical environment. It is evident that an economy that extracts resources at increasing rates without consideration for the environment in which it operates, without consideration for our natural planetary boundaries, cannot continue indefinitely.... http://www.guardian.co.uk/sustainable-business/davos-2013-ellen-macarthur-report