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The Extraordinary Science of Addictive Junk Food

The Extraordinary Science of Addictive Junk Food | Sustain Our Earth | Scoop.it

Inside the hyperengineered, savagely marketed, addiction-creating battle for American "stomach share."

 

[Adapted from “Salt Sugar Fat: How the Food Giants Hooked Us,” by Michael Moss, an investigative reporter for The Times.]

 

The public and the food companies have known for decades now that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.

 

I talked to more than 300 people in or formerly employed by the processed-food industry, from scientists to marketers to C.E.O.’s. Some were willing whistle-blowers, while others spoke reluctantly when presented with some of the thousands of pages of secret memos that I obtained from inside the food industry’s operations.

 

What follows is a series of small case studies of a handful of characters whose work then, and perspective now, sheds light on how the foods are created and sold to people who, while not powerless, are extremely vulnerable to the intensity of these companies’ industrial formulations and selling campaigns.


Via Pamir Kiciman, The DoctorsPlace
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Pamir Kiciman's curator insight, February 24, 2013 12:47 PM

This is a long and thorough excerpt from the book on newyorktimes.com and is a MUST-READ.

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Food Fraud: 10 Counterfeit Products We Commonly Consume

Food Fraud: 10 Counterfeit Products We Commonly Consume | Sustain Our Earth | Scoop.it

Coffee, olive oil and fish are just some of the adulterated and intentionally mislabeled foods regularly passed off as something they’re not.

 

In a country where we have relatively strict labeling regulations, many food manufacturers still manage to swindle shoppers by adding fillers or diluting the real deal with less expensive ingredients, without the knowledge of the consumer. And in fact, it’s become so prevalent that the U.S. Pharmacopeial Convention, a nonprofit that sets standards used by the FDA, set up a database to track the infractions. Called the Food Fraud Database (FFD), it describes food fraud as the "deliberate substitution, addition, tampering or misrepresentation of food, food ingredients or food packaging, or false or misleading statements made about a product for economic gain." It has a shocking number of entries.


Via Pamir Kiciman, The DoctorsPlace
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Kirk Fontaine's curator insight, April 7, 2013 11:02 AM

This seems to be happening quite frequently in order to cut production and manufacturing costs and the consumer is the one that loses out

Sandi Cornez's curator insight, April 7, 2013 1:13 PM

Good catches. Best advice: be discerning when you shop. Read labels carefully. Buy organic. Do research on brands you're not familiar with. Purchase fresh foods as often as possible. You can make your own orange juice.

nancercize's comment, April 8, 2013 11:55 AM
Natural foods + natural exercise = health.