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22 Social Media Terms | Splash Media

22 Social Media Terms | Splash Media | Social Media Tips and News | Scoop.it

Social media is a fast-growing, ever-changing industry, and it can be a challenge for those in the know to keep up with the ever-evolving lingo and social media terms. Every industry has its own language, and here are some of the basic terms and definitions of social media:

Social Media Terms

Avatar – An image that represents a user online. Most brands use their company logo as their avatar. See NPR’s Twitter avatar or Dr Pepper’s Facebook avatar.

Bitly – A free service to shorten URLs, making them easier to share on social media platforms. Here’s Whole Foods using a Bitly in their recent tweet.

Blog – This is a “Web Log” that individuals or companies use to share commentary, such as updates, graphics, or videos. Zappos has an active company blog.

Bookmarking – The process of saving a URL in order to access it at a later date. There are different bookmarking platforms, but Google also offers a spot to bookmark sites.

Hashtag – A tag used to categorize and organize comments on Twitter. Always preceded by the pound symbol “#.” Starbucks asks users to tag Instagram photos with the hashtag #starbucks, and they use a lot of different hashtags in their Twitter feed.  Here’s one they use often #ExtraShotOfGood.

Infographic – A graphic with information and data shared easily through social media sites. Here’s an example of How to Create an Infographic from Mashable

Klout – A social media analytics service that gives you a score based on how involved and influential you are in the social media world. Check out these Top social media influencers klout scores.

Like – A way to show approval on Facebook. You actually click a “Like” button. You can “like” a brand, which allows you to receive their status updates in your news feed, or you can just like a specific status update. Here you can choose to “like” Disney World’s page or “like” this status.

Links – A hyperlink, a way to connect directly to another web page, accessible by one easy click. This blog post is full of links to other sites, but here’s a link to the Splash Media YouTube channel, just for emphasis.

Link building – A search engine optimization (SEO) tactic where you strategically link to other sites (usually blogs) to increase your own site’s search engine ranking.

Meme – A thought, idea, joke, or concept that is shared online through social media sites. It’s typically an image with text, but can also be a video. The Grumpy Cat meme won Meme of the Year at the 17th Annual Webby Awards.

Microblogging – Content sharing platforms that restrict the amount of data that you can share. Twitter is considered a microblogging platform, as is Tumblr.

Permalink – The specific URL to a web page or blog post. The links within this blog post are all permalinks to specific pages.

Podcast – An episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. I get most of the podcasts I listen to from iTunes.

RSS Feed – “Really Simple Syndication” is a format used to easily share frequently updated content, such as news sites, blog posts and videos. Here’s a link to the Splash Media blog feed, where you can subscribe and receive our blog updates through email.

Sentiment – The attitude of user comments related to a brand online. Amy’s Baking Company has recently received extremely negative sentiment from Facebook users for their alleged bad customer service. (read through the comments to see what I’m talking about)

SEO – Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic. Google defines SEO.

Skype – A service that allows for text, audio, and video chats between users. If you haven’t “skyped” someone, you don’t know what you’re missing.

Tag – Is a term assigned to a piece of information so that you can describe the information and find it again. (Commonly used in blogging) At the bottom of this blog post by The Pioneer Woman, you can see she has used the tags “dogs” and “random critters.”

Traffic – Is the amount of data sent and received by visitors to a web page. Most websites monitor how many visitors they receive and how many pages are viewed. Google Analytics is a good tool to measure your web traffic.

Tweeps – A nickname referring to Twitter Followers.

Tweet – A message sent through Twitter that is no longer than 140-characters. Surprisingly, you can say a lot with very few words. Here’s an award-winning tweet from the Mars Curiosity Team.

 

This glossary of terms just touches a small portion of social media terms, but they are some of the most critical.  Did we miss any? Are there any social media terms out there that you don’t understand?

Susan Kay Daniels's insight:

This is a list of many terms used in social media. What terms do you use that are not on this list?


Please leave your terms in the comments below!


Warmly,

Susan Daniels


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100+ Bite-Sized Tips To Get You More Social Shares And More Traffic

100+ Bite-Sized Tips To Get You More Social Shares And More Traffic | Social Media Tips and News | Scoop.it
Are you struggling to get your content shared? Or just struggling to get traffic to your blog? Read these bite-sized tips and skyrocket your traffic today.
Susan Kay Daniels's insight:

I LOVE these kind of tips - download and schedule a time to incorporate into your newest blog posts - the outcome will be positive.

Warmly,

Susan

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INFOGRAPHIC: Optimizing Images for Facebook News Feed

INFOGRAPHIC:  Optimizing Images for Facebook News Feed | Social Media Tips and News | Scoop.it

Since 99% of Facebook user impressions occur on the News Feed,  pages’ images should be News Feed-optimized.

Find more tips at the link.


Via Lauren Moss
Susan Kay Daniels's insight:

This is NICE! Use this to get your Facebook page up to snuff. Great infographic.

Warmly,

Susan

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Sandrine CI's curator insight, May 12, 1:30 PM

Taille idéale des images pour la nouvelle timeline. Enfin l'Information est disponible!

Florian Eisele's curator insight, May 19, 11:51 AM

super helpful, hands-on advice on how to 'news feed-optimize' images for Facebook 

Arnaud d'Haen's curator insight, May 22, 4:22 AM

#inspiring

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Twitter's sputtering user growth unnerves investors | Reuters

Twitter's sputtering user growth unnerves investors | Reuters | Social Media Tips and News | Scoop.it
SAN FRANCISCO (Reuters) - Twitter Inc on Wednesday reported its slowest pace of user growth in recent company history, dimming hopes that the social media phenomenon can sustain its torrid
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4 Tools To Manage Your Social Media Strategy

4 Tools To Manage Your Social Media Strategy | Social Media Tips and News | Scoop.it
Here’s the thing about social media… there are so many websites that you can be active on, and it can be incredibly overwhelming if you’re just getting started. Figuring out which sites - other than Facebook and Twitter - are best for your organization can be confusing, but if you’re finding out where your audience is coming from and what...
Susan Kay Daniels's insight:

This is a good article for narrowing down your social media activities to where your audience is active.   Warmly, Susan

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Top Tips for a Terrific Google+ Profile

Top Tips for a Terrific Google+ Profile | Social Media Tips and News | Scoop.it

Every social media service has the option to set up a profile but Google+ gives you the best real estate around. Google+ provides a profile page so that you can explain who you are and introduce yourself but also provides a big opportunity with the cover photo. Your profile is crucial because people use it to decide whether to pay attention to you. Visual appeal combined with a smart optimization are the perfect combination to creating your own terrific Google+ profile.

Read more at http://blog.canva.com/top-tips-for-a-terrific-google-profile/#xOrgDAkc48TEcG13.99

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Susan Kay D.

Susan Kay D. | Social Media Tips and News | Scoop.it
Virtual Assistant, Social Media Designer and Curator | Experienced and Highly Motivated
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I am posting this to ask for your endorsement which will help me build my profile on PeoplePerHour and win more work.

PeoplePerHour is a talent community based on trust and reputation, where you can get any Job Done remotely within hours.

Thanks in advance for helping me out!

Susan Kay Daniels

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10 Ways To Get Better Social Marketing Results

10 Ways To Get Better Social Marketing Results | Social Media Tips and News | Scoop.it

If you are trying your best to leverage the many social marketing sites that exist, you’re not alone. Many businesses of all sizes are doing their best to figure out how to best capitalize on tools like Facebook, Twitter, LinkedIn, Pinterest, and others.

Susan Kay Daniels's insight:

One of the ways to succeed with social media marketing is to become familiar with tools and apps that compliment your process and develop a strategy around them. This article suggests 10 approaches to help you get better social marketing results. Warmly, Susan

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A (not so) Typical Day on Twitter Told in GIFs | Tone Agency Blog

A (not so) Typical Day on Twitter Told in GIFs | Tone Agency Blog | Social Media Tips and News | Scoop.it
If you’re a regular Twitter user like me, you’ll have no doubt expressed several emotions in reaction to other people’s Twitter behaviours, which got me wondering whether or not fellow Tweeters were thinking and reacting in the same way that I was when it came to Twitter spam/gold etc. With the thought fresh in my …
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Navigating the New Facebook Page Redesign | SEJ

Navigating the New Facebook Page Redesign | SEJ | Social Media Tips and News | Scoop.it
The new Facebook page redesign finally made a major rollout last week, which caused an adjustment period to learn the ropes with this new layout.
Susan Kay Daniels's insight:

A very nice article that will spell out in plain language how to use the new Facebook business page redesign. An article well worth reading. Warmly, Susan

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Social Media Myths and Truths

Social Media Myths and Truths | Social Media Tips and News | Scoop.it

 

Social media has transformed the way we communicate, how we consume content, and the speed at which we demand marketers respond to our needs. Today, it's important for brand and marketers to be agile - to adapt to consumers' dynamic and synchronize…

Via Baochi
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RIT on TV: Mike Johansson - Social Media guidelines for young people on WUHF

RIT Social Media Expert Mike Johansson gives advice and guidelines for parents about the use of Social Media among young people.
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Instagram is the latest social network to hit Iran's blacklist - Engadget

Instagram is the latest social network to hit Iran's blacklist - Engadget | Social Media Tips and News | Scoop.it
Iran's top officials may use social media, but the country's general populace isn't allowed to join them. The nation has already banned Facebook, Twitter and WhatsApp, and yesterday it reportedly added Instagram to the ...
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6 Different Types Of Social Media Sharers

6 Different Types Of Social Media Sharers | Social Media Tips and News | Scoop.it
Almost everyone is active on social media today. But do you have any idea which type of social media sharer are you? Read more to find out about the 6 different types of social media sharers.
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8 Types Of Tweet That Drive Engagement On Twitter - #infographic

8 Types Of Tweet That Drive Engagement On Twitter - #infographic | Social Media Tips and News | Scoop.it
Here's an infographic showing the most popular Twitter formulas and a breakdown of the basic structure when it comes to crafting the perfect Tweet.
Susan Kay Daniels's insight:

The art of the tweet - sweet! Good information for those who need to improve their engagement on Twitter.

Warmly,

Susan

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Facebook & SEO: 5 Ways To Optimize Your Business Page

Facebook & SEO: 5 Ways To Optimize Your Business Page | Social Media Tips and News | Scoop.it
These five SEO tips to optimize a Facebook business page can help entrepreneurs maximize online marketing results.
Susan Kay Daniels's insight:

Easy-peasy to follow tips for optimizing your Facebook page.

 

Warmly,

Susan Daniels

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Bill Gassett's curator insight, February 15, 6:07 PM

Are you a regular user of your Facebook business page? If so you might as well optimize it as best you can for SEO. See the article on how you can maximize your reach online with your Facebook business page.

Rescooped by Susan Kay Daniels from Language Assessment
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50 Free Animation Tools And Resources For Digital Learners

50 Free Animation Tools And Resources For Digital Learners | Social Media Tips and News | Scoop.it
50 Free Animation Tools And Resources For Digital Learners

Via Yuly Asencion
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Susan Kay Daniels's curator insight, February 6, 1:02 PM

Yeah! This is going on my List.ly account.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

Sandrine Delage (Borgé)'s curator insight, February 7, 2:23 PM

Cela va vous occuper de tester tous ces logiciels ! A garder même pour les moins Digital Learners !

Janet Shivell's curator insight, April 25, 10:44 AM

Check out these 50 Free Animation Tools And Resources For Digital Learners

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How to Create the Perfect Social Media Post

How to Create the Perfect Social Media Post | Social Media Tips and News | Scoop.it

Creating just the right content is important. Great tips on how to craft the perfect social media post from Peg Fitzpatrick.

Susan Kay Daniels's insight:

Peg's fabulous article shows 'how to' for content with pizazz seem so easy to do. She speaks clearly and with purpose to give us great ideas with just the right amount of detail included to make our social media marketing come alive. Warmly, Susan

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Rescooped by Susan Kay Daniels from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Facebook’s Unethical Experiment Manipulated Users’ Emotions | Slate.com

Facebook’s Unethical Experiment Manipulated Users’ Emotions | Slate.com | Social Media Tips and News | Scoop.it

Facebook has been experimenting on us. A new paper in the Proceedings of the National Academy of Sciences reveals that Facebook intentionally manipulated the news feeds of almost 700,000 users in order to study “emotional contagion through social networks.” 

 

The researchers, who are affiliated with Facebook, Cornell, and the University of California–San Francisco, tested whether reducing the number of positive messages people saw made those people less likely to post positive content themselves. The same went for negative messages: Would scrubbing posts with sad or angry words from someone’s Facebook feed make that person write fewer gloomy updates?

 

They tweaked the algorithm by which Facebook sweeps posts into members’ news feeds, using a program to analyze whether any given textual snippet contained positive or negative words. Some people were fed primarily neutral to happy information from their friends; others, primarily neutral to sad. Then everyone’s subsequent posts were evaluated for affective meanings.

 

The upshot? Yes, verily, social networks can propagate positive and negative feelings!

 

The other upshot: Facebook intentionally made thousands upon thousands of people sad.

 

Facebook’s methodology raises serious ethical questions. The team may have bent research standards too far, possibly overstepping criteria enshrined in federal law and human rights declarations. “If you are exposing people to something that causes changes in psychological status, that’s experimentation,” says James Grimmelmann, a professor of technology and the law at the University of Maryland. “This is the kind of thing that would require informed consent.”

 

Ah, informed consent. Here is the only mention of “informed consent” in the paper: The research “was consistent with Facebook’s Data Use Policy, to which all users agree prior to creating an account on Facebook, constituting informed consent for this research.”

 

That is not how most social scientists define informed consent.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Susan Kay Daniels's insight:
What is your call on the "unethical" allegations?
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How to Get ALL Notifications from a Facebook Page - Mike Gingerich

How to Get ALL Notifications from a Facebook Page - Mike Gingerich | Social Media Tips and News | Scoop.it
 The ability to become a fan of a brand on Facebook offers a great way to stay in touch with company happenings, new products, special sales alerts and more.   By “Liking” a page, you’ve chosen to become a fan so that you get information from the company and the posts they make in your [...]
Susan Kay Daniels's insight:

This is an invaluable tip from one of the industry leaders that benefits everyone who has a Facebook page. Keep 'em comin' Mike and thanks!  Warmly, Susan

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Amazon ties new 4.7-inch Fire Phone to its services (Update 2)

Amazon ties new 4.7-inch Fire Phone to its services (Update 2) | Social Media Tips and News | Scoop.it
Amazon has introduced a new smartphone with audio and object recognition technology that seeks to make it easier for consumers to locate and purchase products and services from the nation's largest e-commerce company.
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Video | How to Create a Crowd Sourced List on List.ly | Golden Star Learning Center

Video | How to Create a Crowd Sourced List on List.ly | Golden Star Learning Center | Social Media Tips and News | Scoop.it
Video | How to Create a Crowd Sourced List on List.ly | Golden Star Learning Center
Susan Kay Daniels's insight:

List.ly is on top with this video to explain to us “list lovers” how to create a crowd sourced list on List.ly. Also, did you know List.ly introduced their Chrome extension last week? You can get yours by selecting the button directly below this text. I’ve included a list below the video simply to enhance your learning experience with this post. Please leave comments about how you use List.ly or if you have questions, I’d love to hear them. Warmly, Susan

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New Facebook Page Layout for June 2014 (with PS & AI Templates)

New Facebook Page Layout for June 2014 (with PS & AI Templates) | Social Media Tips and News | Scoop.it
Here’s news you wouldn’t have guessed: Facebook is changing again. Don’t worry: this is not a major overhaul like we experienced with Twitter’s recent change. The new Facebook page layout design changes we expect to experience in just over a week (all pages will sport the new design as of June 11) is more about [...]
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How to Make Exceptional Videos Without Smarts | Social Magnets

How to Make Exceptional Videos Without Smarts | Social Magnets | Social Media Tips and News | Scoop.it

Learn how to make professional videos without smarts and money. Explainer videos, kinetic text videos, and more. Social Magnets


Via Baochi
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Jason Atchley : Social Media : How Social Media Can Destroy Your Company

Jason Atchley : Social Media : How Social Media Can Destroy Your Company | Social Media Tips and News | Scoop.it
jason atchley
How Social Media Can Destroy Your Company Ask the Marketers: Five experts identify the worst mistakes legal tech vendors make when using social media. Law Technology News
May 27, 2014...

Via Jason Atchley
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Big Update to Twitter brings New Look and Features -

Big Update to Twitter brings New Look and Features - | Social Media Tips and News | Scoop.it
On the heels of the ability to upload four pictures per tweet and to tag others in pictures, Twitter has announced more updates that will change the way your page looks and even what you can do with it. All of these changes culminate to create new social media marketing opportunities for you. If you …
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