Susan's Social Media News

Pinterest continues to grow and grow.

Many brands are jumping on Pinterest looking to build brand awareness and drive traffic back to their sites.

Pinterest can be a easy platform to gain spread brand messaging and product images quickly, as opposed to other social media platforms. 80% of pins on Pinterest are repinned, while only 5% of tweets on Twitter are retweeted.

The challenge is to fill pinboards with content that will get repinned. Here are our top 5 tips to get your brand’s image repinned:

 

Don’t Upload, Pin: When you upload content to a pinboard, you are missing out. If your goal is to get people from Pinterest to your site, they cannot do that without a link. Always pin images from your site instead of uploading.

 

Be Bold & Brief: Whether you are creating images for your pinboards or scouring the internet for cool, repinnable images, chose high contrast images. If your image includes text, make sure it is brief and bold.

 

Pin Faster: By highlighting the text and image you wish to pin and clicking the Pin It bookmarket, the text will automatically be incoporated into the comments of your pin.

 

Use hashtags: A tip for social media marketing that seems to work everywhere.

 

Price it: If you represent an online retailer, always be sure to put a dollar sign in front of your price.

by Betsy Smith

Via Ivo Nový, Anginetta Walker