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Social Media News: Facebook, Twitter and Pinterest

Social Media News: Facebook, Twitter and Pinterest | Social Media Tips | Scoop.it

Another busy week in social media, but our roundup is here to keep you up-to-speed. This week, Twitter cause a storm by announcing new rules for third-party apps, Facebook test sponsored search ads, Tumblr get upset, and Ryanair upset people... 

 

Sponsored results search ads
It seems that every week Facebook are testing new ad features and this week is search ads. According to Ad Week, Facebook could be pushing into Google’s territory by introducing search driven advertising, including a new category of Sponsored search ads.

 

Facebook’s Instagram takeover approved by Office of Fair Trading
After 4-months of investigation, Facebook’s acquisition of Instagram has been approved by the OFT. The full reasons are laid out on TechCrunch, but include the fact that Facebook’s own Camera app lags far behind other mobile photo apps, Instagram currently has no revenue, and that Google will provide stiff competition for Facebook.


Twitter tightens API guidelines
Twitter dropped a social media bomb this week with the news that they were upgrading their API and enforcing limits for third-party apps. Tammy Kahn Fennell has produced this useful post, clarifying exactly what kind of tools will be affected. It’s bad news for traditional Twitter clients and it seems Twitter can decide which apps break the rules on an individual basis, there are no guarantees for anyone.


Twitter revokes Tumblr friend finder
Tumblr has joined the likes of Instagram in having its Twitter friend-finder feature removed. Tumblr have released a statement saying that they are “truly disappointed” and that it is “especially upsetting” given their history of embracing the platform. The full story is on The Next Web.


10 most liked brand posts on Facebook
You’d have to assume that the most liked post of July would be Olympics related, but no, it came from UPS. One of their drivers, Kenneth Donleycott, found a missing Alzheimer’s patient and the post received 878,313 Likes, making it was one of the most Liked posts of all time – receiving more than twice the number of Likes as the actual UPS Facebook page. Clearly Facebook loves a hometown hero. See the full list on Social Media Today.

 

Ryanair Facebook complaint reaches 354,000 Likes, but is still ignored
It’s rather strange to see Ryanair make the social media news as they tend to ignore it, but one passenger’s complaint has won the support of 354,000 Facebook users. According to The Wall, Suzy McLeod used the self-check-in option but failed to print off her boarding passes, leaving her with a €300 bill at the airport for 5 pieces of paper.

 

Play.com’s Facebook fans spend 24% more than non-fans

What is the value of a ‘Like’? ROI is a much discussed topic in social media, and Play.com have looked into the shopping behaviour of its Facebook fans to find the answer for them. Impressively, customers who had engaged with one or more of its Facebook campaigns spent 24% more on average than customers that hadn’t. According to their social media engagement platform, Engage Sciences, that amounts to £2m of sales through Facebook.

 

Pinterest shows Facebook how to make a great mobile app
Last week saw the release of Pinterest’s new Android app, which seems to have been well received. A review on Econsultancy says “Pinterest has done a great job of modifying its desktop experience for mobile, offering a slick, user-friendly app that is great for killing time and browsing pins while on the move.”

 

10 babies taste lemons for the first time
We always like to leave you with something light-hearted, and what better than 10 babies tasting lemons for the first time. You can see the full collection on Mashable.


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Social Media Manager #socialmediaoptimization

Social Media Manager #socialmediaoptimization | Social Media Tips | Scoop.it
Susan Kay Daniels's insight:

Social Media Manager Modules by Susan

 

WordPress Set Up | Social Media Optimization | Landing Page Design

Newsletters | MailChimp | Constant Contact | AWeber | Others

Graphic Design | Content Scheduling | Reports and Analysis

Copywriter | Blog Management | Site Maintenance

 

 

http://lifekeys.biz/social-media-manager

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How Pinterest and Instragram Can Rock Your Marketing

How Pinterest and Instragram Can Rock Your Marketing | Social Media Tips | Scoop.it
Pinterest and Instagram – Which One is Better for Marketing? Both Pinterest and Instagram have exploded in the last few years to become leading marketing tools in social media for brands and busine…

Via Kamal Bennani, Scott McElreath
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SEO 101: Optimize Your SlideShare Presentations | SEJ

SEO 101: Optimize Your SlideShare Presentations | SEJ | Social Media Tips | Scoop.it
Because SlideShare offers marketers an incredible ROI, it’s time that you should start creating awesome presentations that will engage your customers.
Susan Kay Daniels's insight:
I <3 SlideShare! I'm just not good at videos - not yet. SlideShare always looks so professional and presents so well in my web site. Do you use SlideShare? What are some of your tips for SlideShare newbies?
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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | Social Media Tips | Scoop.it
Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. Then came along Google Penguin and Panda and…

Via Bonnie Burns, Scott McElreath
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Craig Tuttle's curator insight, February 6, 6:04 AM

Which do you prefer....SEO or Social Media? 

Dean Ryan G. Martin's curator insight, February 9, 5:57 AM

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

Susan Mackay's curator insight, February 9, 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

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How to Know Which Hashtags to Use in Your Social Media Posts

How to Know Which Hashtags to Use in Your Social Media Posts | Social Media Tips | Scoop.it
So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which has…
Susan Kay Daniels's insight:

Know which hash tags to use. Good information! #SocialMediaOptimization

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Basic Social Media Optimization Tips That Can Make A World Of Difference | Socialnomics

Basic Social Media Optimization Tips That Can Make A World Of Difference | Socialnomics | Social Media Tips | Scoop.it
Tips for optimizing your social media profiles.

Via Riaz Khan
Susan Kay Daniels's insight:

Here are some quick tips for optimizing Facebook profile, Instagram and YouTube. Did you know there is a way to optimize your YouTube videos for mobile viewers? #SocialMediaOptimization

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About Susan

About Susan | Social Media Tips | Scoop.it
Contact Susan Daniels with requests for quotes regarding #SocialMediaOptimization and #SocialMediaManagement.
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Gallery Three

Gallery Three | Social Media Tips | Scoop.it
Blog post at Life Keys :

 

View the gallery to decide which eCard you want to send.
Scroll down this page to select the eCard of your choice by use of[..]
Susan Kay Daniels's insight:

#Free #eCards #WarmContacts

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Gallery One

Gallery One | Social Media Tips | Scoop.it
Gallery One. You’ll find this eCard and others on LifeKeys.Biz. Created in Canva by Susan.
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#Free #eCards #Valentine'sDay

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Army sets up Chindits-style social media unit to 'fight in information age' - Telegraph.co.uk

Army sets up Chindits-style social media unit to 'fight in information age' - Telegraph.co.uk | Social Media Tips | Scoop.it
The 77th Brigade will use non-military methods "to meet the challenges of modern conflict and warfare"
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How to Promote Your Event With Social Media Marketing [Infographic] - Business 2 Community

How to Promote Your Event With Social Media Marketing [Infographic] - Business 2 Community | Social Media Tips | Scoop.it
Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers.
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Need help with your event. Read this article for good social media tips.

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5 Steps to Increased Visual Content Engagement | #Infographic by @MDMJonathan

5 Steps to Increased Visual Content Engagement | #Infographic by @MDMJonathan | Social Media Tips | Scoop.it
Visual content performs better because the average consumer absorbs more of what they see than what they read. While we tend to only remember 20% of what we read, we remember 80% of what we see.
Susan Kay Daniels's insight:

How is your visual content marketing? The difference between remembering 20% or 80% is huge!

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How to Share to Social Media if You Don’t Have Time by @kevanlee

How to Share to Social Media if You Don’t Have Time by @kevanlee | Social Media Tips | Scoop.it
There are days when I spend loads of enjoyable time writing new blog posts, creating images to share, and checking analytics, and then when I’m just nearly ready to close the laptop and sign off, I remember: I need to schedule social media posts...
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The Art of Influencing: 29 Tactics to Get What You Want From Others by @LarryKim

The Art of Influencing: 29 Tactics to Get What You Want From Others by @LarryKim | Social Media Tips | Scoop.it
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion?
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3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy by @amandadurepos

3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy by @amandadurepos | Social Media Tips | Scoop.it
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space.
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Three questions you must answer to create mobile landing pages that convert like crazy! #SocialMediaOptimization

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Positive Thought Consciousness

Positive Thought Consciousness | Social Media Tips | Scoop.it
Blog post at Life Keys :

In recent years, the after shock of economic challenges and broken dreams, I truly perceive a shift in positive thought consciousness. I[..]
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Gallery Two | Life Keys

Gallery Two | Life Keys | Social Media Tips | Scoop.it
Life Keys for Social Media Optimization - eCards - Social Media Management
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#Free #eCards #WarmContacts

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The Essential List for #SMO Social Media Optimization

The Essential List for #SMO Social Media Optimization | Social Media Tips | Scoop.it
Blog post at Life Keys :

 

The Social Media Optimization list you see below is updated and checked for accuracy. All plug-ins are free and some have upgr[..]
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ॐ Om Namo

ॐ Om Namo | Social Media Tips | Scoop.it
Blog post at Life Keys :

 

Mantra by Deva Premal and Miten

 
ॐ Om Namo Bhagavate Vasudevaya मंत्र
 
Salutations to the In-dwe[..]
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How Much Do You Invest in Relationship Building? by @imlukeguy

How Much Do You Invest in Relationship Building? by @imlukeguy | Social Media Tips | Scoop.it
Marketing has always been a struggle for businesses – and some methods require more finesse than others. For example, some experts suggest running Facebook ads is a valid marketing method to sell products.
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