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A collection of advice and web writing tips for crafting better web copy for blogs and social media.
Via Miguel Neves
“Enjoy what you do! Your content shines brighter when you’re shining, too. :)” @KevanLee
Via Martin (Marty) Smith, John van den Brink
These tips and shortcuts will help you increase your effectiveness on Google+. There are many extra benefits for being on Google+. This article lists some.
You might be asking yourself why you need these tips and shortcuts since you don’t have time to be on Google+ in the first place. I mean, you’ve already got enough social sites to keep up with, right? If you have a website, and you are trying to increase your traffic, Google+ should not be the social site you let slide. The reason can be summed up in one word – Google – and that means search. If nothing else, that is the reason you need to be there.
Let me just give you one example of what I’m talking about. If you are on Google+, you can sign up for Google Authorship (if you haven’t already done this, I suggest you do it today, just follow that link). We just wrote about this last week in an article called Google Authorship & It’s Insane Impact On Website Traffic. Bottom line, you’ll get to have your avatar show up in the search results on Google, which will give you a huge bump in web traffic. Only 9% of tech blogs have taken advantage of Google Authorship, which leaves a huge opportunity for you if you haven’t implemented it.
Via Jaana Nyström, Ivo Nový, Mau
Be sure you know what others in your blogging area are up to, so that you can try to stay ahead of them. Because they are your competitors, knowing what they are doing is helpful to you. Keep it in your mind that they’re probably going through your blog to do the same thing.
Two important parts of blogging are great content and marketing
Via Steven Healey, John van den Brink
In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.
In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.
Read more: http://bit.ly/HODU9K
Via Martin Gysler, John van den Brink
@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.
Via Martin (Marty) Smith
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
Via Lauren Moss, Brian Yanish - MarketingHits.com
Facebook, Twitter, Pintrest and Google+ are all sites that are gaining popularity on the Web and employer know it, which is why it’s important to optimize Internet presence with some social media career tips.
As companies search for their next viable candidate, sifting through hundreds and thousands of resumes for the perfect one, a common deciding factor is their presence online. While it is important to make one’s presence known, some commit the seriously sinful acts online, consequently deterring any potential future with a company and even the dream job.
With a few online image-building tips and strategic planning, these infographics can help individuals fight off the status-sharing obsession as well as reveal what employers are looking for in candidates online-wise. The social media career tips also explain how people can Tweet, Like, Pin or Plus 1 to maximize hiring potential for their desired field...
Via Lauren Moss, John van den Brink
This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.
However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.
What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.
Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!
Is your content worthy of a share?
Read more: http://bit.ly/HNNTN5
Via Martin Gysler
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?
So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?
What if Google+ never needed to be Facebook, but rather exist as something more?
So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?
Well, what if I told you none of that mattered?
What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?
Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.
Read more: http://bit.ly/HyctQS
Via Martin Gysler