+B.L. Ochman (@whatsnext) and +David F Leopold (@SmallBizDavid) created a great HangOut about +Google+ today. Several of B. L.'s statements struck me as beyond important including:
GooglePlus is NOT a social net but a revolution in online communication.
There has never been a TOOL like it.
This is a great Hangout with a very smart lady. At one point in the final third they discuss how GPlus is a major opportunity for fashion websites. I've done extensive research that supports that idea.
If you keep in mind the idea that GPlus is a tool not a social net it may be the most disruptive thing you can do within your business vertical no matter what it is (I have extensive research to back that up too).
Why kill yourself to catch up to someone who is just waiting for you machinegun in place on Facebook or Twitter when, in almost every case I've studied GPlus is a blue ocean of opportunity?
How did teams I've managed make over $30M online? It wasn't by doing what everyone else was doing exactly as they wre doing it I assure you :). Marty
Via Martin (Marty) Smith, John van den Brink