Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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5 Important Considerations For Your Event Social Media Strategy | Cvent

5 Important Considerations For Your Event Social Media Strategy | Cvent | Surviving Social Chaos | Scoop.it
Developing your event social media strategy requires the
consideration of a few questions. What are your objectives? What
are the tactics...

Via Suzanne Axt
donhornsby's insight:

(From the article): Finally, make sure you have a plan in place for capturing your social media analytics. You'll want to measure such things as reach, shares and interactions. One of the best ways I've found to capture analytics from an event is the use of the Hashtracking app. 

 

Measuring your event social media activity will help you to learn a lot about what works and what doesn't. It will also help you to prove the value of social media for your event.

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How to Use Hashtags in Your Social Media Marketing | Social Media Examiner

How to Use Hashtags in Your Social Media Marketing | Social Media Examiner | Surviving Social Chaos | Scoop.it
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.

Via Suzanne Axt
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Suzanne Axt's curator insight, February 22, 2013 10:12 AM

Useful info for event planning and speaker promotion...

Rescooped by donhornsby from Event Social Media & Technology
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4 Ways to Use Tumblr to Connect With Customers | Social Media Examiner

4 Ways to Use Tumblr to Connect With Customers | Social Media Examiner | Surviving Social Chaos | Scoop.it

I especially like the "behind the scenes" idea for your next tradeshow or event!


Via Suzanne Axt
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A Stunning, New Social Media Tactic: Handwritten Notes

A Stunning, New Social Media Tactic: Handwritten Notes | Surviving Social Chaos | Scoop.it

So, what do you think?  Imagine sending your best customers a handwritten note for attending your event.  Now thats creative marketing!!!

 

Recently, I gave a Marketing 101 talk to a group of small-business owners in Austin, Tex., mostly principals at professional service companies like law firms. I’m a big fan of handwritten notes as an effective, inexpensive but surprisingly powerful tool and highlighted them in my presentation.

 

Afterward, Gerald Blancett, a marketing representative with a cable company, came up to me. He excitedly shared photos he took with his smartphone of a handwritten postcard he had received from a local clothing boutique, DuO. He had been so impressed that he took pictures of it and sent them to friends.


Via Suzanne Axt
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4 Powerful Ways to Integrate Social Media Into Your Live Event

4 Powerful Ways to Integrate Social Media Into Your Live Event | Surviving Social Chaos | Scoop.it
Social participation during and after live events is a key factor in engaging customers and establishing a sense of community.

Via Suzanne Axt
donhornsby's insight:

Looking to carry out a highly engaging event that builds your brand and sparks an authentic fan connection? Plan and follow through on social media strategies during and after your event to create long-lasting, brand-boosting community growth.

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The 7 Deadly Sins of Social Media Marketing

The 7 Deadly Sins of Social Media Marketing | Surviving Social Chaos | Scoop.it

The inspiration for this post came from a blog post on Social Media Today that categorized 3 social media sins companies routinely make that waste time and money. The more I thought about it, the more I realized there are many more ways that companies waste money.

 

Here are 7 sins that are deadly, if only to your business’s bank account:


Via Wendy Forbes, Suzanne Axt
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Suzanne Axt's curator insight, January 10, 2013 10:55 AM

You may have heard it before, but worth reading....

Suzanne Axt's curator insight, January 10, 2013 10:56 AM

You may have heard it before, but worth reading...

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6 Premium Social Media Tracking & Analytics Tools

6 Premium Social Media Tracking & Analytics Tools | Surviving Social Chaos | Scoop.it
Just because you aren't spending money on social media doesn't mean it's not a good idea, but if you've used good judgment when figuring out how much to spend on your online marketing in the first place, you will have no problem deciding ...

Via Suzanne Axt
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