Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Uploading To YouTube: The Ultimate Checklist For Video Marketing

Uploading To YouTube: The Ultimate Checklist For Video Marketing | Surviving Social Chaos | Scoop.it

Want to increase your watch time on YouTube & get more views? Learn these essential techniques that help your video get found in search rankings an

 
donhornsby's insight:
Remember, start each video with a goal in mind: increasing engagement, driving eBook downloads, increasing website visits, or growing an email list are all great examples. Every video won’t be great for accomplishing every goal. Instead, laser focus on the desired result, and use your video SEO strategies to achieve it.
 
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9 Steps to Get Millions of Views on YouTube

9 Steps to Get Millions of Views on YouTube | Surviving Social Chaos | Scoop.it

Below you’ll find nine steps that fast-casual restaurant chain Qdoba Mexican Eats took when engaging the YouTube audience for the first time.


The results were phenomenal (and, in full disclosure, delivered under the direction of, as well as executed by digital marketing agency Evolve!, Inc.).


If you’re planning on diving into YouTube to help grow your business, use this campaign as a model – it delivered 3 million views, 84K social engagements, and 200M potential impressions, all while adhering to strict brand guidelines and beating aggressive price targets....


Via Jeff Domansky
donhornsby's insight:
The most challenging aspect of this discipline is that the rules of engagement are constantly in flux, meaning that for the best results, it is advisable to collaborate with specialty digital marketing agencies that work day-in and day-out crafting influencer strategies on YouTube that resonate, sell, and make a brand’s efforts worthwhile.
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Jeff Domansky's curator insight, December 2, 2016 4:34 AM

The best way to get millions of views on YouTube is to leverage influencer marketing. This 9-step process achieved exactly that for a Mexican food brand.

Maria Cattini's curator insight, December 2, 2016 1:47 PM

The best way to get millions of views on YouTube is to leverage influencer marketing. This 9-step process achieved exactly that for a Mexican food brand.

Charlie Dare's curator insight, December 10, 2016 6:13 AM
Title speaks for itself getting more views ~
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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | Surviving Social Chaos | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

 

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language

 

Read more: http://bit.ly/Q963MW


Via Martin Gysler
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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Surviving Social Chaos | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon, Roger Francis
donhornsby's insight:
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Online Learning in the Social Era: Human, Connected, and Inclusive

Michelle Pacansky-Brock traces the possibilities the social era holds for transforming online learning.

 

Read more, watch the video, very interesting...:

http://www.youtube.com/watch?v=qh2HskDtpK8&feature=player_embedded

 

 


Via Ana Cristina Pratas, Gust MEES
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Angela C. Dowd's comment, February 25, 2013 12:32 PM
This video emphasizes that relationships are important in the success of online learning. Social video technology adds more of a "human touch" to an online course. The narrator notes that layering videos with text supports students with cognitive learning disabilities. She also notes that the more informal ways of creating video and screenshots are more accessible to educators...which I think is true.
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7 Creative Social Media Marketing Mini Case Studies

7 Creative Social Media Marketing Mini Case Studies | Surviving Social Chaos | Scoop.it

7 great mini case studies on how brands such as Sharpie, Evian & Sammy’s Woodfired Pizza are implementing innovative social media marketing practices with great results.

 

Are you looking for some creative social media marketing ideas from businesses?

 

Look no further.

 

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

 

You’ll find inspiration for your social media marketing efforts here.


Via Mirza Mushtaq Baig
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