Surviving Social Chaos
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Surviving Social Chaos
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
Curated by donhornsby
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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Surviving Social Chaos | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon, Roger Francis
donhornsby's insight:
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017 

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017  | Surviving Social Chaos | Scoop.it
Video is taking over social media. In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. …
donhornsby's insight:
Check out more fascinating video statistics covering topics like marketing trends, user behavior, engagement, and much more below!
 
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5 Easy Videos Every Small Business Can Make ASAP (With Examples)

5 Easy Videos Every Small Business Can Make ASAP (With Examples) | Surviving Social Chaos | Scoop.it

Is your business interested in shooting video content to engage with your audience, but you don't know where to start? Here are 5 easy videos you can easily make for your business. 

donhornsby's insight:
Do you have a YouTube channel that you’re consistently uploading new videos to? Do you have videos embedded, or linked to, in your blog posts, website pages, landing pages, thank you pages, and emails? If you answered, “no” to any of these questions, then you might just be missing out on raking in tons of money for your business.
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20 Instagram Apps to Enhance Your Photos and Videos 

20 Instagram Apps to Enhance Your Photos and Videos  | Surviving Social Chaos | Scoop.it
Does your business use Instagram?

Are you looking for apps to help you create unique images and video for your Instagram feed?

In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): Instagram recently passed 500 million active users. To create lasting engagement with those users, you need to share beautiful and targeted content that resonates with your audience. If you’re not a professional photographer, this can present some difficulties. That’s where image and video apps come in. Finding the Apps Most of these apps are available for both iOS and Android. When they aren’t, a link to a similar Android app is listed as a substitute.
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How to Get Your Videos to Perform in Search

How to Get Your Videos to Perform in Search | Surviving Social Chaos | Scoop.it
Don't let your videos slip to the bottom of the search results. Use these tips to get to the front page and earn the most traffic!
donhornsby's insight:
Another helpful article from the good folks at the Arch Digital Agency. Helpful to check out...
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An Introduction To 360° Video For Social Media Marketers

An Introduction To 360° Video For Social Media Marketers | Surviving Social Chaos | Scoop.it
Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands.

Emerging alongside it are relatively affordable consumer gadgets such as the Samsung Gear VR, which make virtual reality more accessible than ever. It seems the virtual dreams of the 90’s are finally being realized and there’s no doubt the marketing world is paying close attention.

To be clear, this article is not strictly about virtual reality. Instead, we’re going to look at VR’s little brother, 360° video. Despite what some will have you believe, there are important distinctions to be made between the two. Still, they certainly fall into the same category of immersive, just-like-being-there experiences.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
(From the article): For marketers, 360° video represents yet another opportunity to connect with their audience in a more intimate way. As of now, the area is still relatively unexplored and creative new ideas are waiting to come to fruition. It’s an exciting time to be a marketer! Plus, this is just a first step towards true virtual reality. It’s likely that we’ll start seeing completely VR, interactive marketing as the tech becomes more and more widespread. And I, for one, can’t wait. 
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Facebook's Live-Streaming Tool is Now Available to All U.S. iPhone Users

Facebook's Live-Streaming Tool is Now Available to All U.S. iPhone Users | Surviving Social Chaos | Scoop.it
The live-streaming battle is about to heat up – Facebook, which first released their live-streaming tool ‘Live’ to only verified profiles is now opening the option up to all U.S. iPhone users, as of today.
donhornsby's insight:

(From the article): The question, at this stage, is about which platform can bring the most attention and take live-streaming to the widest audience – the bigger the audience, the more people (and brands) will be interested in using the offering. Periscope is currently the leader, but Facebook is circling, and they have wider plans for video content in the works that could change the game – including the development of a dedicated video platform and a possible TV/Facebook integration. Both, or either, could deliver significant benefits for live-streaming, and while Periscope still has a few options and plans up their sleeve, they may be out-matched, if Facebook looks to take over. -

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Online Learning in the Social Era: Human, Connected, and Inclusive

Michelle Pacansky-Brock traces the possibilities the social era holds for transforming online learning.

 

Read more, watch the video, very interesting...:

http://www.youtube.com/watch?v=qh2HskDtpK8&feature=player_embedded

 

 


Via Ana Cristina Pratas, Gust MEES
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Angela C. Dowd's comment, February 25, 2013 12:32 PM
This video emphasizes that relationships are important in the success of online learning. Social video technology adds more of a "human touch" to an online course. The narrator notes that layering videos with text supports students with cognitive learning disabilities. She also notes that the more informal ways of creating video and screenshots are more accessible to educators...which I think is true.
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Video Is Now the Most Desirable Skill in Marketing

Video Is Now the Most Desirable Skill in Marketing | Surviving Social Chaos | Scoop.it
New research says video is now the most sought after skill in marketing, moving past design and writing.
donhornsby's insight:
Business owners and marketers are saying that video skills are the most important thing to add to their team, but they still feel overwhelmed. It doesn’t have to be that way. Stop fretting, and start creating!
 
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How (And Why) You Should Start Vlogging In 2017

How (And Why) You Should Start Vlogging In 2017 | Surviving Social Chaos | Scoop.it
Video is one of the best ways to connect with your audience.


 
donhornsby's insight:
Video will continue to grow in 2017, and by starting a vlog now, you can stay on the leading edge. It will help you connect with your audience, grow your business, improve your storytelling, and may even get you some public speaking opportunities. Use the strategies I listed here to get started!
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The #1 Thing You Should Be Doing on Facebook EVERY Day

The #1 Thing You Should Be Doing on Facebook EVERY Day | Surviving Social Chaos | Scoop.it
The #1 thing you should be doing on Facebook every day is VIDEO!
donhornsby's insight:
Now that you know #1 thing you should be doing on Facebook every day and you have resources to get busy with it; all that’s left is the doing part :-)! Who is in?
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How to Broadcast With YouTube Live #videomarketing

How to Broadcast With YouTube Live #videomarketing | Surviving Social Chaos | Scoop.it
Have you heard of YouTube Live?

Want to learn how to use it?

YouTube Live will stream video from your webcam or desktop, letting you host webinars, broadcast vlogs, and more in real time.

In this article, you’ll discover how to broadcast video using YouTube Live.

Via Brian Yanish - MarketingHits.com
donhornsby's insight:
With the announcement that Google Hangouts On Air is moving to YouTube Live, it’s important that marketers learn how to broadcast with the new technology that works similarly to Facebook Live if you were to broadcast from your desktop.
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How to Use Twitter Video for Your Audience

How to Use Twitter Video for Your Audience | Surviving Social Chaos | Scoop.it

Twitter is growing rapidly - despite the chatter that it's on the downfall. And if you're not taking advantage of Twitter video, you're missing out. So how do you use this growing feature to its full potential?

donhornsby's insight:
Twitter video is clearly here to stay, even if its 140-character limit does not. Native video on Twitter drives 2.8x more retweets and 1.9x more favorites, so what are you waiting for?
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15 Tips For Creating Video Content That Converts

15 Tips For Creating Video Content That Converts | Surviving Social Chaos | Scoop.it

Video content is a major trend in 2016. Your business should be investing in video content marketing if it's not already. Why video? And why now? 

donhornsby's insight:
(From the article): Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in video. Our smartphones are now very high quality and easy to use video cameras and even editing suites. We also see more and more apps from Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view video. Lastly — content saturation is driving many businesses to invest more in video content. With so many Tweets and images and blog posts out there it’s getting harder to stand out, to make a splash. There is less competition with video content, and thus more opportunity.
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SENAME Interactive's curator insight, March 23, 2016 1:37 AM
(From the article): Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in video. Our smartphones are now very high quality and easy to use video cameras and even editing suites. We also see more and more apps from Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view video. Lastly — content saturation is driving many businesses to invest more in video content. With so many Tweets and images and blog posts out there it’s getting harder to stand out, to make a splash. There is less competition with video content, and thus more opportunity.
steve batchelder's curator insight, March 23, 2016 3:37 AM
(From the article): Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in video. Our smartphones are now very high quality and easy to use video cameras and even editing suites. We also see more and more apps from Instagram to Snapchat to Periscope and beyond, making it easier to create, share and view video. Lastly — content saturation is driving many businesses to invest more in video content. With so many Tweets and images and blog posts out there it’s getting harder to stand out, to make a splash. There is less competition with video content, and thus more opportunity.
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Why Google Plus Is NOT A Social Net But A "Revolution In Online Communication" with B. L. Ochman

Why Google Plus Is NOT A Social Net But A "Revolution In Online Communication" with B. L. Ochman | Surviving Social Chaos | Scoop.it

GooglePlus Rocks
+B.L. Ochman (@whatsnext) and +David F Leopold (@SmallBizDavid) created a great HangOut about +Google+ today. Several of B. L.'s statements struck me as beyond important including:

GooglePlus is NOT a social net but a revolution in online communication.

and

There has never been a TOOL like it.

This is a great Hangout with a very smart lady. At one point in the final third they discuss how GPlus is a major opportunity for fashion websites. I've done extensive research that supports that idea.

If you keep in mind the idea that GPlus is a tool not a social net it may be the most disruptive thing you can do within your business vertical no matter what it is (I have extensive research to back that up too).

Why kill yourself to catch up to someone who is just waiting for you machinegun in place on Facebook or Twitter when, in almost every case I've studied GPlus is a blue ocean of opportunity?

How did teams I've managed make over $30M online? It wasn't by doing what everyone else was doing exactly as they wre doing it I assure you :). Marty


Via Martin (Marty) Smith, John van den Brink
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Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results)

Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results) | Surviving Social Chaos | Scoop.it
Whitepaper Download - Why Video Is Essential To Your Marketing Mix (And 7 Steps to Powerful Results)...
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